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Sugar Market Pricing, Features, Reviews and Alternatives
Sugar Market product overview
What is Sugar Market?
Sugar Market (formerly Salesfusion) is a full featured marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Marketing measures digital conversations through the Sugar Market platform which syncs sales qualified leads into CRM systems to prompt sales teams to call on warm leads and deliver the right message at a crucial time in the customers buying journey.
Key benefits of using Sugar Market
You have acquired an email blasting tool, you have PPC ads running, you use Google Analytics, you use a landing page generator and perhaps a web activity tracking solution. None of these technologies are integrated into a single marketing database, let alone, integrated into the CRM/Sales process. It's no wonder many marketers are frustrated that they lack the ability to track ROI, track lead conversion, execute nurture campaigns....etc.
The Solution...
Sugar Market has taken the myriad of disparate technologies and put them into a non-technical, integrated platform. Our customers enjoy a rich set of functionality, deep integration to CRM and the ability to track which campaigns are producing the best leads and increase in the pipeline.
The Benefits to You....
When you choose Sugar Market as your marketing platform, you can be sure you are getting all of the available technology in the market that B2B pros need in a single application.
Typical customers
Platforms supported
Support options
Training options
Sugar Market pricing information
Value for money
3.9
/5
63
Starting from
1000
Per year
Usage Based
Pricing options
Value for money contenders
Sugar Market features
Functionality
3.9
/5
63
Total features
54
8 categories
Most valued features by users
Functionality contenders
Sugar Market users reviews
Overall Rating
4.1
/5
63
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.63/10
22
30
8
3
0
AR
Anonymous Reviewer
RZ
Rachel Z.
AR
Anonymous Reviewer
AA
Ashley A.
AR
Anonymous Reviewer
MS
Matthew S.
Overall rating contenders
Kirsten M.
Verified reviewer
Staffing and Recruiting, 51-200 employees
Used daily for 6-12 months
Review source
Share this review:
Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!
Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.
The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.
Alexa B.
Medical Devices, 201-500 employees
Used daily for 1-2 years
Review source
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The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!
The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!
There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.
Nitya K.
Verified reviewer
Information Technology and Services, 51-200 employees
Used daily for 1-2 years
Review source
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Sugar Market make it easy to find the email results in a matter of seconds. It is possible to administer a database in a simple and efficient way. Creating landing pages, email templates and sign up form can be done easily.
The process of setting up custom reporting is difficult. There is a learning curve creating a template in HTML editor.
Ashley A.
Information Technology and Services,
Used daily for 2+ years
Review source
Share this review:
I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place....
No pros were added to this review
Horrible customer support and frequent malfunctions
Anonymous Reviewer
Verified reviewer
Automotive, 11-50 employees
Used daily for 2+ years
Review source
Share this review:
SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.
Support is helpful. Constantly working on improvements. Can accomplish complex tasks.
Too many layers to the interface. Not the most user-friendly.
Sugar Market FAQs and common questions
Q. What type of pricing plans does Sugar Market offer?
Sugar Market has the following pricing plans:
Starting from: $1000.00/year
Pricing model: Subscription
Q. Who are the typical users of Sugar Market?
Sugar Market has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Sugar Market support?
Sugar Market supports the following languages:
Arabic, Chinese (Simplified), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
Q. Does Sugar Market offer an API?
Yes, Sugar Market has an API available for use.
Q. What other apps does Sugar Market integrate with?
Sugar Market integrates with the following applications:
Sage CRM, Bullhorn ATS & CRM, NetSuite CRM, Sage, Salesforce Sales Cloud, SugarCRM, Infor CRM
Q. What level of support does Sugar Market offer?
Sugar Market offers the following support options:
24/7 (Live rep), Chat, Phone Support, Knowledge Base, FAQs/Forum, Email/Help Desk
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