Semrush vs Ahrefs

Moz Pro

SpyFu

Screaming Frog SEO Spider

Ubersuggest

BrightEdge

Moz Local

Compare Semrush and Ahrefs based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Advertising Management

AI/Machine Learning

Alerts/Notifications

Application Management

Audit Management

Automated Publishing

Automated Scheduling

Backlink Management

Backlink Monitoring

Benchmarking

Brand Tracking

Broken Link Discovery

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Channel Management

Charting

Client Management

Collaboration Tools

Commenting/Notes

Competitive Analysis

Competitor Monitoring

Content Ideas

Content Management

Content Marketing

Conversion Tracking

Customer Engagement

Customer Journey Mapping

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Visualization

Editorial Calendar

Email Management

Engagement Tracking

For Marketing and Advertising

For PPC Campaigns

Geolocation

Geotargeting

Goal Setting/Tracking

Google Analytics Integration

Keyword Analysis

Keyword Discovery

Keyword Filtering

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Lead Generation

Link Analytics

Link Management

Listing Management

Localization Automation

Marketing Management

Mobile Keywords

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multi-Location

Multiple Site Management

Pageview Tracking

Performance Metrics

Post Scheduling

Prioritization

Project Management

Rank Tracking

Real-Time Analytics

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Scheduled/Automated Reports

Search Marketing

Self Service Data Preparation

SEO Audit

SEO Management

Site Search Tracking

Social Marketing

Social Media Integration

Social Media Monitoring

Social Performance Management

Tagging

Task Management

Template Management

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Semrush

Web-based

Facilitator

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

Digital Marketing Manager

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

Cofounder

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Owner

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

IT Manager

We love the ability to quickly view our site's performance through the easily accessible dashboards and reports. The position tracker really helps us keep a pulse on the health of our site.

Digital Marketing Director

Overall the experience has been great. I am also very pleased that they have a training section as my team has taken advantage of this knowledge share.

Head of Digital

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

Managing Partner

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

Very easy to use and simple to understand for anyone. The content tools are amazing also and have been extremely useful for our team.

Technical Sales Coordinator

It also allows you to gain insight to what your competitors are doing. Plus the continuing education, blogs, and academy are an amazing resource.

Marketing Manager

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

Consultant

Easy to get going, competitive pricing, library of learning material, innovative features, constantly improving.

VP, Director of Digital Marketing

SEMrush is easy to deploy, easy to use, has great customer service and provides ongoing training. What more could you want.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

Marketing Director

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Writer 

What I don't like about SEMRush is that most of its features are paid for. This can end up hurting those who are starting in Marketing, for example.

SDR/BDR

Its keyword and competitive research saved us dozens of hours immediately and provide us a way to analyze our client's digital landscapes rapidly.

Digital marketing

Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools.

Semrush screenshot: Semrush One- It combines two toolkits under one subscription, giving you the data, insights, and workflows to win every search on search engines or AI chat platforms. SEO Toolkit meets our AI Visibility Toolkit in one solution



Semrush screenshot: Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Semrush screenshot: Semrush AI Visibility Toolkit helps brands see how they appear in AI-generated answers, giving insights into visibility beyond traditional search. It's specifically designed for SEOs and marketers to track their sites and competitors' positions.

Semrush screenshot: Semrush Local Toolkit

Semrush screenshot: Semrush Content Toolkit

Semrush screenshot: Semrush Social Toolkit

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Ubersuggest is a free online domain and keyword research tool that enables businesses to receive insights into traffic on competitor’s page and popular organic keyword phrases.

Screaming Frog SEO Spider is a search engine optimization (SEO) software that helps businesses create site visualizations, conduct spell checks, generate XML sitemaps, and more from within a unified platform. It enables staff members to crawl websites to identify broken links and server errors.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Search/Filter

Web Tracking

Web Traffic Reporting

Website Analytics

Ahrefs

Content Editor

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.

Senior SEO Specialist (Freelance)

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.

Founder

It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.

For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Digital Marketing Specialist

We're trying to ramp up our SEO efforts and Ahrefs has been a big help. Good value for money and is beginner friendly.

Full Stack Developer

They also offer the Ahrefs rank which is a really nice addition. In addition to that, they have great webinars and tutorials to watch and learn from.

Ads manager

Talking about the overall experience with Ahrefs I love the tool. It has helped me to rank my article on google as well as to find the best and working keywords for my ads.

Associate Marketing Manager

This tool is awesome for backlinks, keyword research and more. It also integrates with tools like Databox.

Seo and Convertion Rate Manager 

I became a big fan of Ahrefs and its community, practically I replace Semrush of my top1 seo tool with Ahrefs, I still use both of them in fact I use Semrush, Aherfs, Moz, Raventools and Majestic.

It has helped us improve our backlink analyses. This has been a big benefit to our SEO team in our link building efforts.

SEO Manager

In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed.

SEO PM

The data is obviously top-notch. But wow, is it intuitive.

Web Project Manager

Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.

SEO Content Writer

It has everything and data filtration filters are so useful to see the required data. I like the feature to find out relevant sites and their rankings for keywords and DA PA etc.

It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

This tool has helped me to rank my website on the first page of google. I consider it the best tool for organic keyword research and to find the SEO difficulty for each keyword.

Digital marketing manager

Ahrefs is able to pack a huge functionality into an affordable price.

Gives many features which other similar tools are missing.

Semrush vs Ahrefs Comparison (2026)

Semrush

Ahrefs

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives