Semrush vs Opteo

Ahrefs

Optmyzr

SpyFu

BrightEdge

Adzooma 

EXADS

Compare Semrush and Opteo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Advertising Management

AI/Machine Learning

Alerts/Notifications

Application Management

Audit Management

Automated Publishing

Automated Scheduling

Backlink Management

Backlink Monitoring

Benchmarking

Brand Tracking

Broken Link Discovery

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Channel Management

Charting

Client Management

Collaboration Tools

Commenting/Notes

Competitive Analysis

Competitor Monitoring

Content Ideas

Content Management

Content Marketing

Conversion Tracking

Customer Engagement

Customer Journey Mapping

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Visualization

Editorial Calendar

Email Management

Engagement Tracking

For Marketing and Advertising

For PPC Campaigns

Geolocation

Geotargeting

Goal Setting/Tracking

Google Analytics Integration

Keyword Analysis

Keyword Discovery

Keyword Filtering

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Lead Generation

Link Analytics

Link Management

Listing Management

Localization Automation

Marketing Management

Mobile Keywords

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multi-Location

Multiple Site Management

Pageview Tracking

Performance Metrics

Post Scheduling

Prioritization

Project Management

Rank Tracking

Real-Time Analytics

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Scheduled/Automated Reports

Search Marketing

Self Service Data Preparation

SEO Audit

SEO Management

Site Search Tracking

Social Marketing

Social Media Integration

Social Media Monitoring

Social Performance Management

Tagging

Task Management

Template Management

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Semrush

Web-based

Facilitator

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

Digital Marketing Manager

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

Cofounder

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Owner

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

IT Manager

We love the ability to quickly view our site's performance through the easily accessible dashboards and reports. The position tracker really helps us keep a pulse on the health of our site.

Digital Marketing Director

Overall the experience has been great. I am also very pleased that they have a training section as my team has taken advantage of this knowledge share.

Head of Digital

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

Managing Partner

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

Very easy to use and simple to understand for anyone. The content tools are amazing also and have been extremely useful for our team.

Technical Sales Coordinator

It also allows you to gain insight to what your competitors are doing. Plus the continuing education, blogs, and academy are an amazing resource.

Marketing Manager

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

Consultant

Easy to get going, competitive pricing, library of learning material, innovative features, constantly improving.

VP, Director of Digital Marketing

SEMrush is easy to deploy, easy to use, has great customer service and provides ongoing training. What more could you want.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

Marketing Director

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Writer 

What I don't like about SEMRush is that most of its features are paid for. This can end up hurting those who are starting in Marketing, for example.

SDR/BDR

Its keyword and competitive research saved us dozens of hours immediately and provide us a way to analyze our client's digital landscapes rapidly.

Digital marketing

Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools.

Semrush screenshot: Semrush One- It combines two toolkits under one subscription, giving you the data, insights, and workflows to win every search on search engines or AI chat platforms. SEO Toolkit meets our AI Visibility Toolkit in one solution



Semrush screenshot: Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Semrush screenshot: Semrush AI Visibility Toolkit helps brands see how they appear in AI-generated answers, giving insights into visibility beyond traditional search. It's specifically designed for SEOs and marketers to track their sites and competitors' positions.

Semrush screenshot: Semrush Local Toolkit

Semrush screenshot: Semrush Content Toolkit

Semrush screenshot: Semrush Social Toolkit

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

A/B Testing

Account Alerts

Bid Management

Budget Control

Budget Management

Real-Time Monitoring

ROI Tracking

Opteo

Business Growth Consultant

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying.

Director of Digital Marketing

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.

Awesome support and perfect to find "hidden" improvements and opportunities for improvement.

Manager

Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with.

Member Solutions

One of the best adwords software that has excellent customer care and service.

SEO Specialist

Love the interface, ease of use. I really like how it seems to be learning my account as I go on.

Pr and Marketing Director

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

E-Commerce Marketing Specialist

Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming.

Especialista Google Ads

It's incredibly easy to use and also give me some great information about my AG and KW. And, of course, you can manage your budget very easy.

Digital Marketing Consultant

A Great, Cost Effective Solution for Google Ads Campaign Management.

Founder & PPC Specialist

I've had a seamless, perfect experience with Opteo.

Ease of use, constant in app improvement, substantiated recommendations.

Managing Director

The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Every once in a while I get an error where changes could not be pushed to Google ads.

Paid Search Specialist

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Founder

Seamless integration with Google Ads accounts. Ad optimization features.

Head of Media Buying

Regulary Email about Mayor Changes in Google Ads Accounts. Software very easy to use.

Semrush vs Opteo Comparison (2026)

Semrush

Opteo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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