Semrush vs SpyFu

Ahrefs

Brandfolder

Moz Pro

BrightEdge

Moz Local

Kaltura Video Platform

Compare Semrush and SpyFu based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Advertising Management

AI/Machine Learning

Alerts/Notifications

Application Management

Audit Management

Automated Publishing

Automated Scheduling

Backlink Management

Backlink Monitoring

Benchmarking

Brand Tracking

Broken Link Discovery

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Channel Management

Charting

Client Management

Collaboration Tools

Commenting/Notes

Competitive Analysis

Competitor Monitoring

Content Ideas

Content Management

Content Marketing

Conversion Tracking

Customer Engagement

Customer Journey Mapping

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Visualization

Editorial Calendar

Email Management

Engagement Tracking

For Marketing and Advertising

For PPC Campaigns

Geolocation

Geotargeting

Goal Setting/Tracking

Google Analytics Integration

Keyword Analysis

Keyword Discovery

Keyword Filtering

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Lead Generation

Link Analytics

Link Management

Listing Management

Localization Automation

Marketing Management

Mobile Keywords

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multi-Location

Multiple Site Management

Pageview Tracking

Performance Metrics

Post Scheduling

Prioritization

Project Management

Rank Tracking

Real-Time Analytics

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Scheduled/Automated Reports

Search Marketing

Self Service Data Preparation

SEO Audit

SEO Management

Site Search Tracking

Social Marketing

Social Media Integration

Social Media Monitoring

Social Performance Management

Tagging

Task Management

Template Management

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Semrush

Web-based

Facilitator

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

Digital Marketing Manager

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

Cofounder

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Owner

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

IT Manager

We love the ability to quickly view our site's performance through the easily accessible dashboards and reports. The position tracker really helps us keep a pulse on the health of our site.

Digital Marketing Director

Overall the experience has been great. I am also very pleased that they have a training section as my team has taken advantage of this knowledge share.

Head of Digital

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

Managing Partner

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

Very easy to use and simple to understand for anyone. The content tools are amazing also and have been extremely useful for our team.

Technical Sales Coordinator

It also allows you to gain insight to what your competitors are doing. Plus the continuing education, blogs, and academy are an amazing resource.

Marketing Manager

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

Consultant

Easy to get going, competitive pricing, library of learning material, innovative features, constantly improving.

VP, Director of Digital Marketing

SEMrush is easy to deploy, easy to use, has great customer service and provides ongoing training. What more could you want.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

Marketing Director

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Writer 

What I don't like about SEMRush is that most of its features are paid for. This can end up hurting those who are starting in Marketing, for example.

SDR/BDR

Its keyword and competitive research saved us dozens of hours immediately and provide us a way to analyze our client's digital landscapes rapidly.

Digital marketing

Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools.

Semrush screenshot: Semrush One- It combines two toolkits under one subscription, giving you the data, insights, and workflows to win every search on search engines or AI chat platforms. SEO Toolkit meets our AI Visibility Toolkit in one solution



Semrush screenshot: Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Semrush screenshot: Semrush AI Visibility Toolkit helps brands see how they appear in AI-generated answers, giving insights into visibility beyond traditional search. It's specifically designed for SEOs and marketers to track their sites and competitors' positions.

Semrush screenshot: Semrush Local Toolkit

Semrush screenshot: Semrush Content Toolkit

Semrush screenshot: Semrush Social Toolkit

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Vice President, Innovation & Strategy

Solid all-in-one for marketers

Adam S.:                                               My name's Adam. I'm the chief strategy officer. We were using SpyFu. We switched to SEMrush. For more reviews like this, click the link below.
                                                       So ,as a digital marketing agency, it's critical for us to have a ton of insight into our own activity and the activity of our competitors. Both SpyFu and SEMrush give us an absolute ton of data that we can churn, burn, analyze, and turn into actionable results for our clients.
                                                       SEMrush gets incredibly deep insight into your own website and your competitor's campaigns. In fact, that's the number one reason we moved to it. It is so, so deep, all the way down to the minutiae, the intricacies of site health. The minutiae, the intricacies of competitor's campaigns, especially on the search advertising side. Share of voice, share of eyes, it has just about everything you could possibly want in terms of data.
                                                       SpyFu is a tremendous tool for early stage digital marketing, especially entrepreneur's and SMBs. If you're running a marketing department yourself, especially if your in-house, SpyFu is really powerful. The user experience is great. The user interface is great. You're able to get the actual data very, very quickly and very, very easily.
                                                       So, SEMrush and SpyFu both deploy very, very easily. Both are based in the cloud. Both are based in the browser, as far as end user goes. There's nothing to install. You basically have to set up a few project by entering some URLs, doing a little bit of configuration, so you want to save the repeated tasks that you want the application to be doing over and over again. Beyond that, you're up and running within a few hours in both platforms.
                                                       So, SEMrush and SpyFu both offer great insight and great data into both your own activities and those of your competitors. What you're really looking for, and what we're really looking for, with this type of software is the depth of that data. SpyFu offers easier access to a much thinner layer. SEMrush can be a little more difficult to use, the learning curve is certainly higher, but the depths, we haven't even hit the bottom yet. It's so, so rich, so, so deep. You can get absolutely anything you need worldwide. Get it on yourself and on your competitors.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more

Kaltura provides the world’s first Open Source Online Video Platform. Use Kaltura’s flexible platform to enhance your websites, web services, and web platforms with advanced customized video, photo, and audio functionalities.


SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

ROI Tracking

SpyFu

systems engineer

It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.

Senior Digital Stratagist

It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.

digital advertising manager

I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.

Founder

There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

Senior PPC Exec

The SpyFu interface is relatively easy to use and has some awesome tools to gain insights into the data.

I couldn’t believe the amount of great keywords I was finding and ease of use inside of their system.

PPC Manager

Awesome experience, and can not speak higher about their PPC competitor insights. This is a must for any PPC manager.

Digital Operations Manager

I have had a negative experience and will not be using SpyFu in the future.

VP Global Business Development & Strategic Partnerships

There are some websites which are missing in their database so I can't get any info on their campaigns.

Account Manager

Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

Great bang for the buck - easy keyword research for a minimal cost.

Demand Generation Manager

Also, when we're planning for new keywords, we always plug them in here to help determine the search volume and relevance. The tool is also rather inexpensive and provides us with a lot of value.

We have been able to take the data and make smarter investments into our keywords, build our SEO rankings and improve our lead generation.

Decent interface, but the lack of accuracy in the data leaves our team looking at other options.

Semrush vs SpyFu Comparison (2026)

Semrush

SpyFu

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives