Moz Pro vs Ahrefs

Semrush

SpyFu

Screaming Frog SEO Spider

Yext

Ubersuggest

Moz Local

Compare Moz Pro and Ahrefs based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Access Controls/Permissions

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Brand Guidelines

Broken Link Discovery

Campaign Management

Categorization/Grouping

Competitive Analysis

Content Management

Conversion Tracking

Customer Journey Mapping

Customizable Reports

Dashboard

Data Import/Export

Data Visualization

Digital Asset Management

Geolocation

Google Analytics Integration

Issue Management

Keyword Analysis

Keyword Discovery

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Link Analytics

Link Management

Monitoring

Multi-Campaign

Multiple Site Management

Pageview Tracking

Performance Metrics

Prioritization

Problem Area Alerts

Rank Tracking

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Search/Filter

SEO Management

Site Search Tracking

Social Media Integration

Visitor Tracking

Web Traffic Reporting

Website Analytics

Website Monitoring

Workflow Management

Moz Pro

Web-based

Facilitator

The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too.

Marketing Communications Manager

Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.

MarCom consultant

It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site.

High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking.

Marketing Manager

Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc.

SEO Manager

Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.

I like using MOZ with SEMRush and other tools. They compliment each other.

Blogger 

Also, there has a filter to find law difficulty keyword. That helps to identify the best keywords.

Digital Content Specialist

It's also slightly disappointing that some of the reports are not available until a week or more  after you load up the keywords.

Social media manager

The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost.

MOZ probably has one of the best support teams on the internet in the SEO industry. Huge props to this team. They are always there, always answering questions!).

Manager Customer Insight

If you compare the tool with competitors, it has in my opinion the best cost-benefit ratio.

Inbound Implementation Specialist

Moz Pro has a huge range of features, one of the best features is the on-page optimization suggestions.

Director of Professional Services

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Content Creator

Overall, Moz Pro has lost its luster. I think it is a matter of fashion, it is no longer seen as the cool object of other times, now that position has been taken by others.

Digital Marketing

Moz is a great tool for individuals wanting to capitalize on their online presence.

The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns.

Moz Pro screenshot: Explore by Keyword
Discover value and ranking potential of any keyword with search volume, difficulty, CTR, and Domain Authority. Get related suggestions and questions to uncover demand, assess SERP competition, and find the right content opportunities.

Moz Pro screenshot: Keyword Suggestions
Uncover new traffic opportunities with Moz Pro’s Keyword Suggestions. Explore keyword clusters, questions, and related terms by search volume, difficulty, and intent to expand your content strategy with confidence.

Moz Pro screenshot: Domain Overview
Quickly assess any site’s SEO health with Moz Pro’s Domain Overview. View Domain, Page & Brand Authority, backlinks, ranking keywords, and trends over time to track performance and spot opportunities.

Moz Pro screenshot: Campaign Dashboard
Track your site’s SEO with Moz Pro’s Campaign Dashboard. See search visibility, rankings, DA, backlinks, and traffic insights, plus competitor comparisons and weekly Insights to spot issues and growth opportunities.

Moz Pro screenshot: Link Research
Uncover and track backlinks with Moz Pro’s Link Research. See Domain Authority, inbound links, and lost vs. new links to monitor your profile, protect rankings, and find opportunities to strengthen your SEO strategy.

Moz Pro screenshot: Keyword Gap
Compare your site to competitors with Moz Pro’s Keyword Gap. Find keywords they rank for that you don’t, spot overlap, and uncover high-value opportunities to close ranking gaps and grow your traffic.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Ubersuggest is a free online domain and keyword research tool that enables businesses to receive insights into traffic on competitor’s page and popular organic keyword phrases.

Screaming Frog SEO Spider is a search engine optimization (SEO) software that helps businesses create site visualizations, conduct spell checks, generate XML sitemaps, and more from within a unified platform. It enables staff members to crawl websites to identify broken links and server errors.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Localization Automation

Mobile Keywords

Web Tracking

Ahrefs

Content Editor

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.

Senior SEO Specialist (Freelance)

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.

Founder

It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.

For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Digital Marketing Specialist

We're trying to ramp up our SEO efforts and Ahrefs has been a big help. Good value for money and is beginner friendly.

Full Stack Developer

They also offer the Ahrefs rank which is a really nice addition. In addition to that, they have great webinars and tutorials to watch and learn from.

Ads manager

Talking about the overall experience with Ahrefs I love the tool. It has helped me to rank my article on google as well as to find the best and working keywords for my ads.

Associate Marketing Manager

This tool is awesome for backlinks, keyword research and more. It also integrates with tools like Databox.

Seo and Convertion Rate Manager 

I became a big fan of Ahrefs and its community, practically I replace Semrush of my top1 seo tool with Ahrefs, I still use both of them in fact I use Semrush, Aherfs, Moz, Raventools and Majestic.

Marketing Director

It has helped us improve our backlink analyses. This has been a big benefit to our SEO team in our link building efforts.

In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed.

SEO PM

The data is obviously top-notch. But wow, is it intuitive.

Web Project Manager

Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.

SEO Content Writer

It has everything and data filtration filters are so useful to see the required data. I like the feature to find out relevant sites and their rankings for keywords and DA PA etc.

It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

This tool has helped me to rank my website on the first page of google. I consider it the best tool for organic keyword research and to find the SEO difficulty for each keyword.

Digital marketing manager

Ahrefs is able to pack a huge functionality into an affordable price.

Gives many features which other similar tools are missing.

Moz Pro vs Ahrefs Comparison (2026)

Moz Pro

Ahrefs

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives