Moz Pro vs SpyFu

Semrush

Ahrefs

Brandfolder

Yext

Moz Local

Kaltura Video Platform

Compare Moz Pro and SpyFu based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Access Controls/Permissions

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Brand Guidelines

Broken Link Discovery

Campaign Management

Categorization/Grouping

Competitive Analysis

Content Management

Conversion Tracking

Customer Journey Mapping

Customizable Reports

Dashboard

Data Import/Export

Data Visualization

Digital Asset Management

Geolocation

Google Analytics Integration

Issue Management

Keyword Analysis

Keyword Discovery

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Link Analytics

Link Management

Monitoring

Multi-Campaign

Multiple Site Management

Pageview Tracking

Performance Metrics

Prioritization

Problem Area Alerts

Rank Tracking

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Search/Filter

SEO Management

Site Search Tracking

Social Media Integration

Visitor Tracking

Website Analytics

Website Monitoring

Web Traffic Reporting

Workflow Management

Reviewers appreciate the balance of features and affordability, especially for small businesses, and they value the free trials. Some users report that advanced features require higher tiers, and they find recent price increases reduce value.

Value for money

The Moz Pro integration most frequently cited by reviewers is Google Analytics 360, a web analytics product rated 4.7 out of 5 for its integration with Moz Pro.

Integrations

By industry, Moz Pro reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Moz Pro cited by reviewers is SEO (90% of reviewers).

Proprietary

Moz Pro

Web-based

Starter

Standard

Medium

Large

SEO Executive

What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google.

Marketer

I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.

Director

Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools.

It's one of the first SEO tools, and as a result, it's more reliable.

Also checking if the website gives do follow or no follow link is easy through extension.

Content and Digital Marketing Specialist

SEO tracking and multi-campaign management

Digital Campaign Executive

Moz Pro has a lot of features that are helpful for SEO.

Affiliate Marketing Specialist

Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more.

It is my basic step in online marketing, it helps me to do keyword research, track my links, and also gives link health score in terms of Moz spam score.

The best thing about Moz is it helps us to identify issues on our websites, gives links suggestions, and helps to improve the domain authority of our website by improving overall SEO.

Moz is an all-in-one SEO tool that can help me with keyword discovery, content research, link building, and more.

Web Content Manager

Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.

The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities.

I especially love the keyword explorer tool which helps me find new keyword opportunities that I can use to create high-converting content.

Best Keyword Tool in the Market

Moz is not a powerful tool for keyword research as semrush. While it can show you what keywords are being searched for, it cannot help you determine which ones are the best to target.

Most important part of Moz Pro i liked its ranking factor i.e, DA and PA also weather ranking is helpfuly whenever there is any turbelence in google ranking it quick updates.

Owner

It definitely gives me the info I need to help improve my SEO ranking.

Social Media Specialist

I am using Moz over a time to analyze my SEO of the website, you can find proper insights to drive your strategy.

Founder

Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush).

Content Writer

Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices.

Digital Marketer

As a digital marketer, i used Moz pro for various activity but, but one of the best things I have used in Moz pro is the keywords gap feature.

SEO Analyst

All-in-all we use it to measure effects our SEO efforts and the overall health of our websites.

Moz pro helps us to build links, monitor our domains, and much more.

Director 

One of the most accurate tools for SEO and link building process, we used this tool on a daily basis, help create our outreach plan and one of the great pillars for our company.

Content Creator

Moz Pro is a suite of tools that help you manage your on-site SEO, link building, keyword research and rank tracking.

I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.

Cyber Marketing Specialist

They have features like keyword filters that can give suggestions on which keywords to use for optimal visibility, ideas on how to circulate existing content, and more.

Best to keep tracking our marketing campaigns and analyzing stats to taking better decisions.

I also use it for competitor research and to find new keywords to target.

Operations Manager

Moz helps determines the website Domain Authority and overall ranking on Google.

Marketing Manager

Helps you research new keywords that can lead to organic traffic growth.2.

Digital expert

The problem with the software is that it does not provide the precise search volume

General director

It allows a clear referencing by highly optimized keywords

It is a great SEO tool for keyword research and it is also very simple that anyone can use it without prior SEO knowledge.

Associate Manager

Moz is good for some SEO Professionals who are trying to find competitors backlinks, audit the website, keywords and can check the keywords ranks as well.

Manager

Highly accurate tool to get search volume for keywords2.

Digital Marketing Lead

Moz's SERP checker and site auditing functions are very popular because they work very well.

Moz bot is not much good to do competetive analysis as it database is not much strong.

Marketing and Graphics Coordinator 

Moz Pro has some great features like keywords and their rankings that help you choose the best case scenario for your website's SEO.

I like the rank tracking feature and backlink reporting

Consultant

Moz Pro has been useful in tracking website content issues and link profiles, including comparisons with other websites in the same market niche.  

Marketing Executive

I used Moz for SEO perspective to understand my website's current situation.

The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent.

SEO Specialist

Its ideal for a newer SEO practitioner, providing high quality insights in the easiest possible way to understand.

It also gives you actionable insights on our website and how to improve it.

Moz offers multiple tools to make the lives of SEO professionals easier.

Features

Search Volume

Keyword Research

Actionable Insights

Competitor Analysis

Pricing

High and increasing subscription costs

Moz is more expensive than other tools and some key features require extra payments.

47% of reviewers feel negative about Moz Pro’s pricing. Some users report that the subscription is expensive compared to similar tools, especially for small businesses or those needing only basic features. Reviewers indicate frustration with additional charges for certain modules and note that more features are moving behind paywalls. They say the value for money has diminished over time, with some feeling the cost is hard to justify given the available features. Users mention that frequent price increases and limited access for lower-tier plans make the product less accessible for smaller organizations.

Comprehensive keyword monitoring tools

100% of reviewers feel positive about Moz Pro’s keyword tracking capabilities. Some users say the platform offers detailed keyword performance monitoring, including rank tracking for both local and national searches. Reviewers appreciate being able to segment keywords by client, prioritize content creation, and monitor competition all in one place. They find the dashboard intuitive for tracking keyword evolution and value the automated ranking reports. Users indicate that the tool simplifies keyword research and makes it easy to identify high-impact keywords, which helps them improve their SEO strategies and measure the effectiveness of their efforts.

Robust all-in-one SEO suite

94% of reviewers feel positive about Moz Pro’s SEO features. Reviewers indicate the tool provides a comprehensive set of functionalities for technical SEO, backlink analysis, and keyword research. Some users say Moz Pro’s reporting and site health checks help them identify optimization opportunities and track improvements in organic rankings. They appreciate the user-friendly interface and the actionable insights for refining digital marketing strategies. Users report that Moz Pro’s educational resources and regular updates support both beginners and experienced marketers in understanding and implementing effective SEO practices.

501-1000

11-50

201-500

Self-Employed

Some users say Moz Pro offers a good balance of features and affordability, especially for small business owners or those on a budget. Some reviewers feel the free tools and trials provide significant value, allowing users to test core functionalities before committing to a paid plan. Reviewers appreciate that the basic version includes enough features to meet most needs, and they note the availability of discounts and exclusive free trials as a benefit. Users think Moz Pro’s paid plans pack a lot of value, but they also report that certain advanced features are only available at higher tiers or require extra payments. Some reviewers find Moz Pro’s pricing similar to competitors, but others indicate that more robust alternatives are available at lower costs. Some users report that the subscription can feel expensive, especially for small businesses or those not using the tool daily, and they question whether the cost is justified given the feature set. Reviewers indicate that recent price increases and the migration of features from free to paid plans have impacted perceived value for money. Some users say the cost can add up quickly, making it difficult to justify for limited use or smaller organizations.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Customizable Branding

For PPC Campaigns

Geotargeting

Some users say SpyFu offers good value for money, highlighting affordable pricing and strong ROI. Reviewers appreciate the free trial and tier, but some users report limited access and find the cost prohibitive for advanced features or small businesses.

By industry, SpyFu reviewers are most commonly professionals in marketing and advertising (50%). The most frequent use case for SpyFu cited by reviewers is SEO (64% of reviewers).

SpyFu

Basic

Professional

Student

The platform excels at competitive research and provides valuable insights for both SEO and PPC strategy development.

Once familiar with the interface, it becomes a powerful tool for identifying keyword opportunities and understanding competitor behavior.

The biggest strength of SpyFu is its competitor-focused keyword and PPC analysis.

Managing Editor

It lacks the complexity of other tools like ahrefs or semrush.

Organic and Paid data sets, both for own client base and competitor analysis.

My experience with Spy Fu is amazing where we can gather the data and insights and plan our strategies for our SEO & PPC campaigns.

Managing director

That I will quickly outgrow the lack of accuracy/freshness of the keyword data.

I really love the way the app presents the common ranking keywords amongst the competitors and helps disovering unused keywords.

Trusted data and an exceptional snapshot of the digital landscape.

I often use it to peek into what my competitors are ranking for and to find keyword gaps.

The platform helps you explore new keywords along with monthly volume and trends.

Sr Manager

It allowed us to learn a lot from the high performers

It is helpful to understand your organic performance with it's dashboard and helps you with reporting.

Marketing Associate

SpyFu is helpful tool but it is important to have fresh data for SEO tools, SpyFu has it but they should develop it more.

It's basic interface makes it easy to use.

Digital Marketing Manager

My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports.

I used SpyFu to track keyword and report them to my customer.

SpyFu is really good at keyword tracking and performance metric dashboard.

It is easy to implement the tool for 3rd party integration and you can use it for keyword research.

Managing Director

I own travel agency and Spyfu is especially useful for my PPC campaigns.

The tool is great for looking at competitors Keywords.

Moz Pro vs SpyFu Comparison (2026)

Moz Pro

SpyFu

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives