Trustpilot vs Swell

Birdeye

Podium

Reputation

Lighthouse 360

Bazaarvoice

Feefo

Compare Trustpilot and Swell based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Founded in 2010, Feefo works with 6,500+ brands worldwide. Feefo invites verified customers to leave feedback, which results in reliable, fake-free feedback. Its reviews help boost customer confidence, as well as providing the foundation for smarter, data-driven decisions and actionable insights.

Reputation is a reputation management solution, that helps multi-location businesses monitor and improve online ratings, reviews, customer experience, traffic, and more. Its centralized dashboard lets companies collect data and provides a 360-degree view of online and offline reputation.

Bazaarvoice gives you control to collect, display, and distribute text and visual user-generated content (UGC) to drive revenue, scale your brand, gain actionable insights and build customer loyalty.

A customer review management tool that brings businesses and consumers together through reviews.

Activity Dashboard

Alerts/Notifications

Anonymous Feedback

Campaign Management

Complaint Monitoring

Customer Database

Customer Experience Management

Customizable Reports

Dashboard

Data Visualization

Email Reminders

Engagement Tracking

Feedback Management

Knowledge Management

Mobile Survey

Monitoring

Multi-Channel Data Collection

Multi-Language

Negative Feedback Management

Performance Metrics

Predictive Analytics

Ratings/Reviews

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reminders

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Review Notification

Review Request

Sentiment Analysis

SEO Management

Social Media Integration

Social Promotion

Social Sharing

Survey/Poll Management

Surveys & Feedback

Tagging

Text Analysis

Text Fields

Third-Party Integrations

Trend Analysis

Visual Analytics

Widgets

Trustpilot

Web-based

QA Software Engineer

Great for looking up reviews made by real people and not just bots doing reviews. Its kind funny to write a review about a review site that does reviews.

Freelance Graphic Designer

Because some of the reviews about the 'fraudulent' companies in trend there, are hard to believe that it was an issue posted there as a review.

Communication Specialist & Editor

I enjoy the ability of consumers and users to provide honest feedback, suggestions, experiences with the company and products, as well as share frustrations.

President

Overall it has been great, I have found some amazing software thanks to Trustpilot.

The software was super easy to use and was made user friendly where anyone would have ease using it.

Business Consultant

There's no option to always get in contact with the customers. When a customer posts a bad review, the only thing we could do is ask the customer for it's reference number so that we can look into it.

Animator

Overall it is a very easy, high quality and trustworthy site to write/read reviews and it's totally free to create and account there and start doing reviews that will help other people.

Senior Vice President

It has been excellent, good customer service good return on investment.

freelance

Trustpilot is really easy to use and has a lot to offer to Internet users. The customer support is really good and the resources are available to help us choose whether the site is trustworthy or not.

Web Developer

I have used their integration with Shopify and it's great how easy and simple it is to ask users for reviews that will immediately be published on your site.

Startup Owner and Freelancer

Customer support wasn't sure what's the problem when I'm getting error while signing up.

Customer Service Representative

Everyone in the world  can leave their feedback  and it is equally important. The site has a clean interface that makes it easy to maneuver the page.

Partner

If you don’t cancel at least 30 days in advance of renewal, they won’t release you from the contract. Extremely poor business practices.

Animal transport coordinator 

Great program to search and post reviews of companies or programs. Easy to use and easy to create a review.

This is a great way to build trust for your business. Just use email or LinkedIn account for review.

Digital Marketing Manager

I like being able to easily integrate javascript widgets with our website that dynamically pulls through reviews as and when they arrive.

Audit Associate

I think this site is very useful for online shoppers and provides merchants with feedback on their products and customer service.

IT Engineer

My experience with Trustpilot has been good, but the pricing model pushes most of the companies to use the free account without upgrading to the standard version.

Trustpilot screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Podium is an AI-powered platform that helps businesses manage and convert leads. The platform is designed for a range of industries, such as automotive, healthcare, home services, and retail. It includes a virtual assistant that can drive leads, schedule appointments, and market the business. The system consolidates leads from various channels, including phone calls, text messages, website forms, and third-party sources, into a unified AI-powered inbox.

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale.

Lighthouse 360 is a patient communication management software that helps dental practitioners manage bookings, treatment plans, and payments. The platform enables supervisors to automatically send confirmations and reminders for upcoming appointments and follow-ups.

Swell helps you grow your business by putting your reputation to work. When you look as good online as you do in person, new customers will come your way. With more reviews and better engagement, you’ll be found online, rank higher in searches, get more web traffic, and of course, more customers.

2-Way Messaging

Automated Responses

Automated Scheduling

Campaign Planning

Campaign Scheduling

Chat/Messaging

Collaboration Tools

Commenting/Notes

Communication Management

Contact Management

Customer Segmentation

Customizable Branding

Customizable Templates

Data Import/Export

Drag & Drop

Live Chat

Mass Texting

Message Personalization

Messaging

Mobile Coupons

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Location

NPS Survey Structure

Patient Engagement

Process/Workflow Automation

Reputation Management

Review Badge Management

Scheduled Messaging

Search/Filter

SMS Messaging

Template Management

Swell

Android

Linux

Windows

iPad

iPhone

Owner

It’s very helpful in getting reviews for people I know that have had excellent experiences with our installations. Simply asking or hoping doesn’t go very far.

dentist

Ease of use and immediate results. Customer support is very helpful and want you to succeed.

Dentist/Owner

The return on investment has been outstanding. Swell is an awesome company to work with.

Administrative Assistant

I liked the ease of access and the layout. It was more modern than the software we used before, and a was at a better price point.

Marketing Manager

Very easy to set up and very nice to have a great customer support team.

Dentist

We are finally obtained amazing 5 star reviews on Google thanks to Swell's easy to use interface and well formatted text messages and graphics.

Founder

Love the ability to customize the request message and the timing of the send. Deep links to ALL review sites that matter.

When you do that it takes reviews away from google and Facebook. I probably had 30 people review me in swells platform which is completely worthless because no one can see them but me.

The way the software was developed makes it very easy for a patient to review my practice and the numbers have been growing as a result. One of the best ways to drive referral marketing.

Insurance Coordinator

Setup was seamless and we started receiving reviews right away. My contact with customer service has always been good.

I love how easy it is to use. It is very user friendly.

Marketing Coordinator

M writing this review because I have been very happy with Swell in our first 3 months of use. The software has exceeded my expectations.

Removing names from list can be a bit confusing.

Manager

They helped us send review requests and we were able to build our reviews up over 100 within the first few months, so now we are one of the top salons on Google.

Head of Marketing

Not to mention their customer service team has gone above and beyond for us getting our integrations worked out. I would encourage any company looking to implement a new SMS software to go with Swell.

EVP Client Strategy

They already integrate with most practice management softwares so I can't imagine this would be difficult to do.

Im not too certain of the emails I get and the rating its a little confusing because I dont know the ratings the pt gives.

Owner 

Integration was very easy into our existing website and software.

Swell screenshot: Keep a pulse on your reputation with at-a-glance data analysis of your review requests, messages, and much more in the Swell dashboard.

Trustpilot vs Swell Comparison (2026)

Trustpilot

Swell

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives