GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How GetApp verifies reviews
GetApp carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Trustpilot
Customer review management platform for online businesses
Last updated: April 2025
Table of Contents



Is this product right for your business?
Find out with a
Trustpilot - 2025 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: April 2025
Starting from
259
Per month
Alternatives with better value for money
Trustpilot’s pros and cons based on 1,187 verified reviews
To identify what users like and dislike about Trustpilot, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.



Effective client engagement
91% of reviewers feel positive about Trustpilot's client engagement capabilities. Reviewers appreciate the platform's ability to gather honest feedback, manage online reputation, and build trust with clients. They find it valuable for understanding client satisfaction and making informed decisions about potential collaborations. Users also highlight the ease of use for both clients and staff, making it straightforward to request and collect reviews.
Efficient review invitations
90% of reviewers feel positive about Trustpilot's review invitation feature. Users appreciate the automated and customizable invitation system, which simplifies the process of collecting feedback. They find the ability to send bulk invites and integrate with other systems particularly useful. The feature helps businesses gather authentic reviews quickly, enhancing their online presence and credibility.


See related user reviews
Positive user experience
88% of reviewers feel positive about Trustpilot's user experience. They find the platform easy to use, with a user-friendly interface that benefits both administrators and end-users. Reviewers value the ability to connect with other users globally and access reliable opinions on various products and services. The intuitive design and informative reporting features are also frequently mentioned.


See related user reviews
Intuitive navigation
86% of reviewers feel positive about Trustpilot's navigation. Users appreciate the clean and simple interface, which makes it easy to find and read reviews. They highlight the intuitive search functions and the overall ease of navigating through the platform. This user-friendly design enhances the overall experience for both casual visitors and regular users.
See related user reviews
Enhanced brand reputation
85% of reviewers feel positive about Trustpilot's impact on brand reviews. They find the platform effective for building trust and managing online reputation. Users appreciate the branding materials and SEO benefits that come with using Trustpilot. The platform is seen as a valuable tool for increasing brand visibility and credibility, helping businesses to gain consumer trust.
See related user reviews
High Costs and Restrictions
67% of reviewers feel negative about Trustpilot's value for money/pricing. Some users report that Trustpilot offers both free and paid options. Some reviewers find the paid plans quite expensive, especially for small businesses. Reviewers indicate that the best features are only in the most expensive plans. Users think the annual contracts and auto-renewal clauses are restrictive. Some reviewers indicate the lack of a free trial for premium features is a significant drawback.
Inadequate scam detection
60% of reviewers feel negative about Trustpilot's scam detection. Users report encountering fake reviews and scam websites with high ratings, which undermines trust in the platform. They express concerns about the effectiveness of Trustpilot's measures to identify and remove fraudulent content, leading to potential financial losses and credibility issues.

See related user reviews
Weak issue reporting
41% of reviewers feel negative about Trustpilot's issue reporting. Users mention difficulties in addressing specific problems and a lack of advanced reporting features. They also report experiencing various technical issues and errors, which hinder their ability to use the platform effectively. The overall sentiment is that the issue reporting system needs significant improvement.

See related user reviews
Unreliable star ratings
40% of reviewers feel negative about Trustpilot's star ratings. Users find the rating system unclear and sometimes misleading, with issues related to the calculation of average scores and the presence of fake reviews. They also mention difficulties in updating star ratings and the impact of erroneous ratings on overall scores, which affects the reliability of the platform.

See related user reviews
Trustpilot's key features
GetApp's analysis of 107 verified user reviews collected between July 2021 and December 2024 identified Trustpilot's most critical features and how it performs according to users.
Users report that Trustpilot provides a reliable way to monitor customer reviews in real-time, allowing them to quickly respond to feedback. They find it helpful for tracking customer satisfaction and ensuring the authenticity of reviews. Reviewers indicate that the intuitive dashboard and alerts make it easy to manage and respond to reviews. They appreciate the control it gives over their brand's reputation, although some mention occasional issues with fake reviews slipping through. Of the 28 Trustpilot users who gave detailed accounts of their use of Review Monitoring, 96% rated this feature as important or highly important.
Reviewers indicate that Trustpilot is valuable for managing the overall customer experience by collecting and monitoring feedback. They say it helps businesses improve products and services based on customer insights. Users report that it fosters engagement and trust with customers, making it easier to address issues and enhance satisfaction. They find it beneficial for small companies to interact with customers and receive real-time feedback, although some feel it focuses more on review management than the entire experience. Of the 25 Trustpilot users who gave detailed accounts of their use of Customer Experience Management, 92% rated this feature as important or highly important.
See related user reviews
Users report that Trustpilot's review request capabilities help increase the volume and visibility of customer feedback. They appreciate the various integration options to automate the process and the professional manner in which requests are made. Reviewers find it easy for customers to leave reviews, which are then tracked and analyzed. They mention that the automation saves time and helps gather more reviews, although some note that requiring account creation can be a barrier for older clientele. Of the 35 Trustpilot users who gave detailed accounts of their use of Review Request, 91% rated this feature as important or highly important.
See related user reviews
Reviewers indicate that Trustpilot's surveys and feedback tools are useful for gathering customer insights and understanding their needs. They say it helps businesses evolve by spotting issues and addressing them quickly. Users report that the feedback shared by other customers aids in making informed decisions and improving products and services. They appreciate the ease of giving and receiving feedback, although some mention they haven't used the survey capability extensively. Of the 34 Trustpilot users who gave detailed accounts of their use of Surveys & Feedback, 91% rated this feature as important or highly important.


See related user reviews
Users report that Trustpilot provides effective tools for managing negative feedback, including responding to reviews and resolving issues. They appreciate the transparency and accountability it promotes, helping businesses improve based on constructive criticism. Reviewers find it useful for identifying and addressing pain points, although some mention challenges with irrelevant or malicious reviews. They say it helps build trust by showing how businesses handle negative feedback and improve their services. Of the 50 Trustpilot users who gave detailed accounts of their use of Negative Feedback Management, 88% rated this feature as important or highly important.

See related user reviews
Reviewers indicate that Trustpilot's reporting and analytics tools are helpful for monitoring and measuring the impact of review management efforts. They find the insights valuable for understanding customer satisfaction and overall performance. Users report that the reports are easy to produce and manage, providing clear and useful data. They appreciate having relevant information at hand, although some mention they use other analytics tools for more detailed analysis. Of the 33 Trustpilot users who gave detailed accounts of their use of Reporting/Analytics, 79% rated this feature as important or highly important.

See related user reviews
All Trustpilot features
Features rating:
Trustpilot alternatives
Trustpilot pricing
Starting from
259
Per month
Flat Rate
User opinions about Trustpilot price and value
Value for money rating:
Of 100 reviews that provide robust commentary on Trustpilot's price and value, 33% mention it in a positive light.
Some users report that Trustpilot offers both free and paid options, with the free version being a decent starting point for gathering reviews. Some reviewers find the paid plans to be quite expensive, especially for small businesses and startups, but they acknowledge that using the features properly can increase revenue to offset the cost. Reviewers appreciate that the paid options offer well-documented and easy-to-perform integrations. Some users say they were able to negotiate good deals on pricing, making it more affordable for them.
However, many reviewers feel that Trustpilot's pricing is on the higher side compared to other review integration sites, with some indicating that the cost is difficult to justify for small businesses. They mention that some of the best features are only available in the most expensive plans, and the free version is limited in terms of outreach and analytics. Users think the annual contracts and auto-renewal clauses are restrictive and not customer-friendly. Some reviewers indicate that the lack of a free trial for premium features and the hidden pricing details are significant drawbacks. They also note that there are more affordable competitors with better features and flexibility.
Check .
To see what individual users think of Trustpilot's cost and value, check out the review excerpts below.
Trustpilot integrations (117)
Integrations rated by users
We looked through 1,187 user reviews, to identify which products are mentioned as Trustpilot integrations, and what is the users perception.
“We used it to see the timing of customers on the site and when they triggered an ordering event. It was helpful but not important in the end.”
John Laprairie
Web Developer
“Great ! It's really needed to keep an eye on how things are going customer side. ”

Anonymous Reviewer
Customer Success Manager
Trustpilot support options
Typical customers
Platforms supported
Support options
Training options
Trustpilot reviews
Overall rating
4.5
/5
1.1K
Positive reviews
91
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.54/10
784
295
55
12
41
Trustpilot FAQs
Trustpilot has the following pricing plans:
Starting from: $259.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. Who are the typical users of Trustpilot?
Trustpilot has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Trustpilot support?
Trustpilot supports the following languages:
Dutch, Danish, Spanish, French, English, Swedish, German, Italian
Q. Does Trustpilot offer an API?
No, Trustpilot does not have an API available.
Q. What other apps does Trustpilot integrate with?
Trustpilot integrates with the following applications:
OpenCart, SwiftERM, eDesk, Adobe Commerce, WooCommerce, PayPal, PinMeTo, Gnatta, PrestaShop, Zapier, Sprinklr, Segment, Shopware, Nosto, Movable Ink, Talkwalker, Yext, Twitter/X, Salesforce Sales Cloud, Slack, Klaviyo, Meta for Business, Chattermill, Gorgias, Adestra, Fresh Relevance, Uberall, Mailchimp, Flowbox, Hootsuite, ReviewTrackers, BigCommerce, Shopify, Zendesk Suite
Q. What level of support does Trustpilot offer?
Trustpilot offers the following support options:
Email/Help Desk, Chat, FAQs/Forum, Phone Support
Popular comparisons with Trustpilot





























