Trustpilot Pricing, Features, Reviews & Comparison of Alternatives

Trustpilot

Customer review management platform for online businesses

4.57/5 (493 reviews)

Trustpilot overview

What is Trustpilot?

Trustpilot is a customer review management platform that helps online businesses to establish a trusted brand and connect with customers by collecting reviews and gathering feedback. The solution helps businesses improve customer experience, showcase their reputation, and amplify their presence online, as well as increase overall conversions and sales. Trustpilot’s key features include review reporting and analytics, review invitations and reminders, rich snippet stars, on-site review widgets, Google seller ratings, and more.

Organizations can get an immediate review boost by sending out ‘kickstart’ invitations to invite past customers to leave a review. Accounts can also be set up to automatically send a custom branded review invitation after a purchase is made, which can be sent from Trustpilot.com, or the brand’s domain, using Trustpilot’s optimized review templates. With embedded review forms, organizations can collect reviews directly from their business website, while review reminder emails automatically remind customers to leave a review. Collection rates, sources, and TrustScore changes can be tracked using Trustpilot’s built-in analytics dashboard. Users can also monitor traffic and impressions via Google search statistics, and learn exactly how visitors find the brand’s Trustpilot company profile online.

Organizations can automatically share reviews on their Facebook page using Trustpilot’s Facebook app, as well as share reviews with a single click on Twitter and Google+. Seller ratings and gold stars can be added to AdWords to increase click-through rates and earn more qualified leads. Twenty-five pre-designed ‘TrustBoxes’ help showcase ratings and reviews, and can be displayed by pasting code snippets into the website’s HTML. Marketing assets such as the Trustpilot logo, icons, and stars help boost credibility on various advertising channels. Additional platform features include a built-in split testing tool, Google rich snippet stars, review notifications, multiple user access, and reviews export capability.
us.business.trustpilot.com

Pricing

Starting from
$299/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Brazil, China, Europe and 3 other markets, Japan, Latin America, Middle-East and Africa

Supported languages

English, Danish, Dutch, French, German and 3 other languages, Italian, Spanish, Swedish
Trustpilot screenshot: Establish a trusted brand with a profile page to drive more customers An Introduction to Trustpilot in 90 SecondsTrustpilot screenshot: Get customers to leave feedback and reviews via any device, at any time Trustpilot screenshot: Increase visibility on search and leverage reviews to boost organic and paid trafficTrustpilot screenshot: Use automatic review reminder emails to collect more reviews for the businessTrustpilot screenshot: Track collection rates, source, and change in TrustScore with built-in analyticsTrustpilot screenshot:  Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelinesTrustpilot screenshot: Track where reviews came from, collection rates, and change in TrustScore with dashboard analyticsTrustpilot screenshot: Maximize marketing investments with a built-in split testing toolTrustpilot screenshot: Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and moreTrustpilot screenshot: Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot accountTrustpilot screenshot: Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application

Trustpilot reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.4
  4.6
  4.5
Jonny Crossley

Great features, not so great customer support

Used daily for 2+ years
Reviewed 2018-07-31
Review Source: Capterra

The primary benefit is that we are able to promote a message of trust to our potential customers with highly visible assets. Gathering reviews on such a large scale ensures the quality of service is made clear and we believe this is vital in our marketing in the early stages of the sales funnel. With so much of it being automatic is has also saved us countless man hours that would otherwise be devoted to requesting and processing feedback/reviews.

Pros
The ability to collect and moderate reviews is made really easy in their business portal and API links. We are able to send out invitations to reviews automatically to our customers which then enables us to collect a lot of great feedback, but also important constructive criticisms. The stringent rules on who can leave a review ensures that sabotage is non-existent. Only customers who have proved they have had a direct buying or service experience are allowed to review, meaning spam or malicious negative reviews are taken care of quickly. The compliance team at Trustpilot is great for this. The features that they enable us to embed into our marketing and online material (on the upgraded package) offer a great additional trust element to our brand message that is easy to use and easily customised.

Cons
Customer support is really lacking when it comes to communications regarding account issues. Billing problems result in downgrading of the account and almost complete loss of functionality with no warning, despite having a dedicated account manager. Trying to get assistance from their customer support team late in the afternoon or on a Friday is impossible as you get sent around in circles emailing/calling different people.

Response from Trustpilot


Hi Jonny,

Thanks for the review. It's great to hear you're enjoying collecting customer feedback on Trustpilot.

We apologize for any trouble you've had when trying to get in touch with the team. We've let them know of your comments so they can improve on this ASAP - it's never our intention to send you in circles.

Please don't hesitate to contact us with any other questions so we can do our best to improve your Trustpilot experience.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Marina Slavova

Trustpilot gives a voice to everyone

Used occasionally for 2+ years
Reviewed 2019-12-05
Review Source: Capterra

My go to place when deciding whether to purchase a service or product.

Pros
TrustPilot has a large userbase . This ensures that almost anything you are interested in has been used. Used by someone who has left a review .The platform enables users to be as detailed as they need to . One of the best places online for avoiding mistakes .

Cons
While they have a very strict verification process ,some of the reviews that are posted seem fake .Fortunately they are usually easy to spot and can be ignored.

Response from Trustpilot


Hi Marina,

Thanks for the feedback! We love hearing that you're enjoying using Trustpilot to check for reviews.

We do work really hard to fight fake reviews on site, but we know we're not perfect and are working on this everyday. If you ever see a review that you think goes against our guidelines, please don't hesitate to flag it or let the team know at compliance@trustpilot.com.

We hope you will continue enjoying your Trustpilot experience!

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

A great software to empower users' reviews

Used monthly for 6-12 months
Reviewed 2019-11-10
Review Source: Capterra

A great solution to empower your customers through their experiences with your products, a just add water review solution for your eCommerce site.

Pros
For e-commerce shop owners and customers alike is crucial to have a platform where unbiased reviews can be handled, shared and published. The good, the bad and the ugly are part of every single business out there and Trustpilot helps users to share their experiences in a safe way thereafter the ratings of business on Trustpilot can be generally more trusted than reviews on Facebook or Google because they have methods to identify users that have bought your products and have a real voice on their experience with it. I have used their integration with Shopify and it's great how easy and simple it is to ask users for reviews that will immediately be published on your site.

Cons
It's a big challenge to keep apart unsatisfied customers and people threatening with bad reviews to get extra compensation, I think sometimes Trustpilots fails to put apart this too but I reckon it's really complicated to see what really went wrong with a product. Overall I like how they handle fake reviews and it's quite a trustable service.

Response from Trustpilot


Hi there,

Thanks for taking the time to leave us a review! We love to hear you're enjoying a seamless Trustpilot experience so far and are finding it to be a useful platform.

We'll definitely let our Compliance team know of your comments regarding threatening reviews to look into improving in the future. Please don't hesitate to get in touch with any further questions or concerns!

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Some decent features - but not great at removing false/troll reviews.

Used daily for 2+ years
Reviewed 2019-10-09
Review Source: Capterra

It's a decent review platform - maybe one of the best. But if you start using it, you will likely find yourself trapped as you need to keep paying in order to keep the rating high.

Pros
The user interface on the backend is easy to use and looks great. The reporting pages are useful and have good analytical details.

Cons
The customer service team are slow to respond - sometimes many many weeks to get a reply. We have had angry users leave multiple negative reviews on our page - however, Trustpilot leaves them up which affects our star percentages.

Response from Trustpilot


Hi there,

Thanks for taking the time to leave us a review. It's great to hear you're finding our platform to be easy to use with some nice features.

We're sorry to hear about any slow responses from our team and will definitely let them know of your feedback. We do work hard to fight any misuse of our site and will take your comments into consideration so we can improve for the future.

If there's anything we can do to improve your Trustpilot experience, please don't hesitate to get in touch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Essential to know any commerce

Used weekly for 2+ years
Reviewed 2019-11-06
Review Source: Capterra

I use Trustpilot for any purchase in a store that I have never bought before,

Pros
Free and simple service to know the opinions of any online and offline commerce. Very useful and recommended for when you are going to make a purchase on a new site and need to know the experience of other customers.

Cons
Some companies force their workers to comment positively. Trustpilot should corroborate such suspicious comments to avoid a misleading reputation.

Response from Trustpilot


Hi there,

Thanks for taking the time to leave us a review. We love hearing that you're finding Trustpilot to be an essential tool to use before buying online.

Regarding suspicious comments - we know we're not perfect and even though we catch most of what's out there, we always welcome help from anyone using Trustpilot. If you ever find that a company's misusing our site, please don't hesitate to get in touch.

Let's upgrade the world with reviews!

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Trustpilot pricing

Starting from
$299/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Free: $0 per month

Lite: From $299 per month (paid annually)

Pro: From $549 per month (paid annually)

Enterprise: contact Trustpilot

Trustpilot features

A/B Testing
API
Automatic Notifications
Engagement Analytics
Monitoring
Social Media Integration
Third Party Integration

Activity Dashboard (310 other apps)
Campaign Analysis (262 other apps)
Campaign Management (305 other apps)
Campaign Segmentation (183 other apps)
Content Management (245 other apps)
Customizable Branding (249 other apps)
Customizable Templates (263 other apps)
Data Import/Export (222 other apps)
Drag & Drop Interface (241 other apps)
Email Marketing Management (183 other apps)
Multi-Channel Marketing (220 other apps)
Real Time Analytics (213 other apps)
Reporting & Statistics (310 other apps)

Additional information for Trustpilot

Key features of Trustpilot

  • Customer review platform
  • Review monitoring
  • Customer engagement center
  • Response management
  • Negative feedback management
  • Social sharing
  • Review request
  • Review notification
  • Review monitoring
  • Inbox / queue management
  • Known issue management
  • Help desk
  • Response management
  • Company profile page
  • New review notifications
  • Request reference number
  • Automatic invitations
  • Embedded review forms
  • App integrations
  • Customer API
  • Business generated links
  • Review collection
  • Customized invitations
  • Automatic review reminder emails
  • Collection analytics
  • Dashboard analytics
  • Public API
  • Split testing tool
  • Trustpilot marketing assets
  • SEO Trustbox
  • Multiple user access
  • Export reviews
  • App integrations
  • Review forms
View All Features

Benefits

Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.