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Trustpilot Logo

Customer review management platform for online businesses

Last updated: April 2025

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Trustpilot - 2025 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2025

What is Trustpilot?

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York.

Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

Benefits of using Trustpilot

  • Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

  • Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

  • Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

  • Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

  • Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.
  • Starting from

    259

    Per month

    Alternatives with better value for money

    Trustpilot’s pros and cons based on 1,187 verified reviews

    To identify what users like and dislike about Trustpilot, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

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    To determine these pros and cons insights, we analyzed responses from 1,187 verified reviews

    Effective client engagement

    91% of reviewers feel positive about Trustpilot's client engagement capabilities. Reviewers appreciate the platform's ability to gather honest feedback, manage online reputation, and build trust with clients. They find it valuable for understanding client satisfaction and making informed decisions about potential collaborations. Users also highlight the ease of use for both clients and staff, making it straightforward to request and collect reviews.

    See related user reviews

    “My company used trustpilot to get feedback from our client's, and we really valued this programs ability to allow our clients to be transparent with us.”
    “I like Trustpilot because it is a platform where users can give their real opinions about a service or product to build more trust and to inspire collaboration with their customers.”

    Efficient review invitations

    90% of reviewers feel positive about Trustpilot's review invitation feature. Users appreciate the automated and customizable invitation system, which simplifies the process of collecting feedback. They find the ability to send bulk invites and integrate with other systems particularly useful. The feature helps businesses gather authentic reviews quickly, enhancing their online presence and credibility.

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    “We are able to send out invitations to reviews automatically to our customers which then enables us to collect a lot of great feedback, but also important constructive criticisms. ”
    “We got trust pilot to collect more authentic reviews and we were able to get the google star rating quite quickly by sending out bulk invites.”

    Positive user experience

    88% of reviewers feel positive about Trustpilot's user experience. They find the platform easy to use, with a user-friendly interface that benefits both administrators and end-users. Reviewers value the ability to connect with other users globally and access reliable opinions on various products and services. The intuitive design and informative reporting features are also frequently mentioned.

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    “I also enjoy the fact that as a user of trust pilot I can connect with different people anywhere in the world who we share the same views on certain products.”
    “I like the easy user interface for both our team and the end-user.”

    Intuitive navigation

    86% of reviewers feel positive about Trustpilot's navigation. Users appreciate the clean and simple interface, which makes it easy to find and read reviews. They highlight the intuitive search functions and the overall ease of navigating through the platform. This user-friendly design enhances the overall experience for both casual visitors and regular users.

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    “A great user interface, great settings and functions which make navigating the website and all the reviews easy.”
    “Its' user interface makes navigating a business's reviews as easy as sliced bread.”

    Enhanced brand reputation

    85% of reviewers feel positive about Trustpilot's impact on brand reviews. They find the platform effective for building trust and managing online reputation. Users appreciate the branding materials and SEO benefits that come with using Trustpilot. The platform is seen as a valuable tool for increasing brand visibility and credibility, helping businesses to gain consumer trust.

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    “Its the most popular review site for our customers so it is critical that we are able to manage our brand reputation from the same platform.”
    “They also offer an easy to use service to boost your websites Search Engine Optimisation as well as help your customers gain additional trust in your brand.”

    High Costs and Restrictions

    67% of reviewers feel negative about Trustpilot's value for money/pricing. Some users report that Trustpilot offers both free and paid options. Some reviewers find the paid plans quite expensive, especially for small businesses. Reviewers indicate that the best features are only in the most expensive plans. Users think the annual contracts and auto-renewal clauses are restrictive. Some reviewers indicate the lack of a free trial for premium features is a significant drawback.

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    “We find Trustpilot's renewal practices oppressive, with the exponential price demands, very unreasonable, and with terrible service on so many issues we experienced with their back end system. ”
    “Most of the powerful collection features are only available in the enterprise plan (and the price isn't displayed so it probably costs an arm and a leg).”

    Inadequate scam detection

    60% of reviewers feel negative about Trustpilot's scam detection. Users report encountering fake reviews and scam websites with high ratings, which undermines trust in the platform. They express concerns about the effectiveness of Trustpilot's measures to identify and remove fraudulent content, leading to potential financial losses and credibility issues.

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    “Using Trustpilot gave me a fair idea on the fake, trojan and click-bait companies which steal the joy & happiness of freelancers by first giving them a false hope and then drowning them down.”
    “Fraud reviews do not seem to be screened.”

    Weak issue reporting

    41% of reviewers feel negative about Trustpilot's issue reporting. Users mention difficulties in addressing specific problems and a lack of advanced reporting features. They also report experiencing various technical issues and errors, which hinder their ability to use the platform effectively. The overall sentiment is that the issue reporting system needs significant improvement.

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    “We have technology issues through our provider and I have no way within your system to correct it.”
    “These messages, which were ostensibly translated into Danish, failed to address the specific issues I raised.”

    Unreliable star ratings

    40% of reviewers feel negative about Trustpilot's star ratings. Users find the rating system unclear and sometimes misleading, with issues related to the calculation of average scores and the presence of fake reviews. They also mention difficulties in updating star ratings and the impact of erroneous ratings on overall scores, which affects the reliability of the platform.

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    “We have also been able to help many customers but there is no option to request an updated star review and customers have mentioned how difficult or unclear it is for them to update the star rating and can only add text to their negative review, yet we still have the negative star rating.”
    “Reviews given on the service are not checked, meaning a user that gives a great review, but mistakenly clicked 1 star will negatively affect your average score.”

    Trustpilot's key features

    GetApp's analysis of 107 verified user reviews collected between July 2021 and December 2024 identified Trustpilot's most critical features and how it performs according to users.

    Review Monitoring

    Users report that Trustpilot provides a reliable way to monitor customer reviews in real-time, allowing them to quickly respond to feedback. They find it helpful for tracking customer satisfaction and ensuring the authenticity of reviews. Reviewers indicate that the intuitive dashboard and alerts make it easy to manage and respond to reviews. They appreciate the control it gives over their brand's reputation, although some mention occasional issues with fake reviews slipping through. Of the 28 Trustpilot users who gave detailed accounts of their use of Review Monitoring, 96% rated this feature as important or highly important.

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    “Trustpilot provides businesses with a way to monitor customer reviews in real-time, allowing them to quickly respond to positive and negative feedback.”
    “This is one of the principal functions we use TrustPilot for. They make monitoring reviews very easy.”

    Customer Experience Management

    Reviewers indicate that Trustpilot is valuable for managing the overall customer experience by collecting and monitoring feedback. They say it helps businesses improve products and services based on customer insights. Users report that it fosters engagement and trust with customers, making it easier to address issues and enhance satisfaction. They find it beneficial for small companies to interact with customers and receive real-time feedback, although some feel it focuses more on review management than the entire experience. Of the 25 Trustpilot users who gave detailed accounts of their use of Customer Experience Management, 92% rated this feature as important or highly important.

    See related user reviews

    “By using truatpilot I can find out how my patients experience was at the clinic how they feel about their support staff and what they need more of it has been a game changer for me in my work.”
    “Customer experience is crucial for a small company such as ours so having an additional way for customers to interact with us and rate their experience is very important”

    Review Request

    Users report that Trustpilot's review request capabilities help increase the volume and visibility of customer feedback. They appreciate the various integration options to automate the process and the professional manner in which requests are made. Reviewers find it easy for customers to leave reviews, which are then tracked and analyzed. They mention that the automation saves time and helps gather more reviews, although some note that requiring account creation can be a barrier for older clientele. Of the 35 Trustpilot users who gave detailed accounts of their use of Review Request, 91% rated this feature as important or highly important.

    See related user reviews

    “It allows you to look at reviews and analyse them.”
    “The review request works well to be able to track who & when has logged the feedback. ”

    Surveys & Feedback

    Reviewers indicate that Trustpilot's surveys and feedback tools are useful for gathering customer insights and understanding their needs. They say it helps businesses evolve by spotting issues and addressing them quickly. Users report that the feedback shared by other customers aids in making informed decisions and improving products and services. They appreciate the ease of giving and receiving feedback, although some mention they haven't used the survey capability extensively. Of the 34 Trustpilot users who gave detailed accounts of their use of Surveys & Feedback, 91% rated this feature as important or highly important.

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    “They help me gauge the reputation and reliability of businesses. The feedback shared by other customers allows me to make informed decisions, ensuring I choose businesses that provide excellent products and services.”
    “Ensuring that our business evolves with your client base is vital for us. Trustpilot ensures that we are keepung everyone happy and alklows us to spot any issues and sort them quickly.”

    Negative Feedback Management

    Users report that Trustpilot provides effective tools for managing negative feedback, including responding to reviews and resolving issues. They appreciate the transparency and accountability it promotes, helping businesses improve based on constructive criticism. Reviewers find it useful for identifying and addressing pain points, although some mention challenges with irrelevant or malicious reviews. They say it helps build trust by showing how businesses handle negative feedback and improve their services. Of the 50 Trustpilot users who gave detailed accounts of their use of Negative Feedback Management, 88% rated this feature as important or highly important.

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    “We appreciate the insights we can gather from the negative reviews. It allows us to visit those pain points and turn them into solutions that will improve the experience of our customers overall. ”
    “This is very important because one gets to know that doing a background check is as much as important as buying a product.The negative feedback enables the business involved to improve on certain things that need be.Personally,I don't consider negative comments shown as a threat but rather a room for the business to grow by rectifying their mistakes.”

    Reporting/Analytics

    Reviewers indicate that Trustpilot's reporting and analytics tools are helpful for monitoring and measuring the impact of review management efforts. They find the insights valuable for understanding customer satisfaction and overall performance. Users report that the reports are easy to produce and manage, providing clear and useful data. They appreciate having relevant information at hand, although some mention they use other analytics tools for more detailed analysis. Of the 33 Trustpilot users who gave detailed accounts of their use of Reporting/Analytics, 79% rated this feature as important or highly important.

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    “Reporting and analytics helps you fish out data that is most important to you”
    “By analyzing the reviews and feedback on the dashboard, businesses can gain”

    All Trustpilot features

    Features rating:

    Ratings/Reviews
    SEO Management
    Reporting & Statistics
    Real-Time Data
    Monitoring
    Feedback Management
    Review Notification
    Complaint Monitoring
    Response Management
    API
    Dashboard
    Data Visualization
    Knowledge Management
    Social Media Integration
    Social Sharing
    Real-Time Analytics
    Engagement Tracking
    Performance Metrics
    Activity Dashboard
    Alerts/Notifications
    Survey/Poll Management
    Sentiment Analysis
    Campaign Management
    Visual Analytics
    Third-Party Integrations
    Reminders
    Customizable Reports
    Real-Time Reporting
    Text Analysis
    Customer Database
    Real-Time Notifications
    Anonymous Feedback
    Email Reminders
    Social Promotion
    Mobile Survey
    Multi-Channel Data Collection
    Tagging
    Text Fields
    Predictive Analytics
    Trend Analysis
    Multi-Language

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    Starting from

    259

    Per month

    Flat Rate

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about Trustpilot price and value

    Value for money rating:

    Of 100 reviews that provide robust commentary on Trustpilot's price and value, 33% mention it in a positive light.

    Some users report that Trustpilot offers both free and paid options, with the free version being a decent starting point for gathering reviews. Some reviewers find the paid plans to be quite expensive, especially for small businesses and startups, but they acknowledge that using the features properly can increase revenue to offset the cost. Reviewers appreciate that the paid options offer well-documented and easy-to-perform integrations. Some users say they were able to negotiate good deals on pricing, making it more affordable for them.

    However, many reviewers feel that Trustpilot's pricing is on the higher side compared to other review integration sites, with some indicating that the cost is difficult to justify for small businesses. They mention that some of the best features are only available in the most expensive plans, and the free version is limited in terms of outreach and analytics. Users think the annual contracts and auto-renewal clauses are restrictive and not customer-friendly. Some reviewers indicate that the lack of a free trial for premium features and the hidden pricing details are significant drawbacks. They also note that there are more affordable competitors with better features and flexibility.

    Check .

    To see what individual users think of Trustpilot's cost and value, check out the review excerpts below.

    “They offer both a free and paid option, the paid option offers integration that is well documented and easy to perform. ”
    “The pricing for a software, that collects reviews is just too high for us, especially since we are a startup. If you generate a ton of reviews and need a larger package of Trustpilot it'll cost you a good amount of money in the long run and there are cheaper (but worse) alternative.”
    “The issue with TrustPilot is that the paid version (even the cheapest version) is so unrealistically expensive that no small business in its right mind could justify the price.”

    Trustpilot integrations (117)

    Integrations rated by users

    We looked through 1,187 user reviews, to identify which products are mentioned as Trustpilot integrations, and what is the users perception.

    Integration rating: 4.0 (1)

    We used it to see the timing of customers on the site and when they triggered an ordering event. It was helpful but not important in the end.

    JL

    John Laprairie

    Web Developer

    Slack logo
    Slack

    Integration rating: 5.0 (1)

    Great ! It's really needed to keep an eye on how things are going customer side.

    Verified reviewer profile picture

    Anonymous Reviewer

    Customer Success Manager

    Shopify logo
    Shopify

    Integration rating: 4.7 (3)

    WordPress logo
    WordPress

    Integration rating: 4.5 (2)

    Integration rating: 5.0 (1)

    WooCommerce logo
    WooCommerce

    Integration rating: 3.0 (1)

    Trustpilot support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    FAQs/Forum
    Phone Support

    Training options

    Live Online
    Documentation
    Webinars

    Trustpilot reviews

    Overall rating

    4.5

    /5

    1.1K

    Positive reviews

    91

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.54/10
    Rating distribution

    5

    4

    3

    2

    1

    784

    295

    55

    12

    41

    Pros
    “Great for looking up reviews made by real people and not just bots doing reviews. Its kind funny to write a review about a review site that does reviews.”
    “I enjoy the ability of consumers and users to provide honest feedback, suggestions, experiences with the company and products, as well as share frustrations.”
    “Overall it has been great, I have found some amazing software thanks to Trustpilot.”
    Cons
    “Because some of the reviews about the 'fraudulent' companies in trend there, are hard to believe that it was an issue posted there as a review.”
    “There's no option to always get in contact with the customers. When a customer posts a bad review, the only thing we could do is ask the customer for it's reference number so that we can look into it.”
    “Customer support wasn't sure what's the problem when I'm getting error while signing up.”

    Trustpilot FAQs

    Q. What type of pricing plans does Trustpilot offer?

    Trustpilot has the following pricing plans:
    Starting from: $259.00/month
    Pricing model: Free, Subscription
    Free Trial: Available | (No Credit Card required)

    These products have better value for money


    Q. Who are the typical users of Trustpilot?

    Trustpilot has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Trustpilot support?

    Trustpilot supports the following languages:
    Dutch, Danish, Spanish, French, English, Swedish, German, Italian


    Q. Does Trustpilot offer an API?

    No, Trustpilot does not have an API available.


    Q. What other apps does Trustpilot integrate with?

    Trustpilot integrates with the following applications:
    OpenCart, SwiftERM, eDesk, Adobe Commerce, WooCommerce, PayPal, PinMeTo, Gnatta, PrestaShop, Zapier, Sprinklr, Segment, Shopware, Nosto, Movable Ink, Talkwalker, Yext, Twitter/X, Salesforce Sales Cloud, Slack, Klaviyo, Meta for Business, Chattermill, Gorgias, Adestra, Fresh Relevance, Uberall, Mailchimp, Flowbox, Hootsuite, ReviewTrackers, BigCommerce, Shopify, Zendesk Suite


    Q. What level of support does Trustpilot offer?

    Trustpilot offers the following support options:
    Email/Help Desk, Chat, FAQs/Forum, Phone Support

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