Unbounce vs VWO Testing

HubSpot Marketing Hub

ClickFunnels

Hotjar

Instapage

Datadog

MailerLite Landing Page Builder

Compare Unbounce and VWO Testing based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

ClickFunnels is a cloud-based marketing automation and web page building solution with which  businesses can design and test landing pages for their websites

From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

A/B Testing

Audience Targeting

Campaign Management

Conversion Rate Optimization

Customizable Branding

Customizable Templates

Drag & Drop

Dynamic Content

Form Builder

Landing Pages/Web Forms

Lead Generation

Marketing Automation

Monitoring

Multi-Channel Marketing

Multivariate Testing

Real Time Editing

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

SEO Management

Split Testing

Website Publishing Options

Unbounce

Web-based

Senior Marketing Consultant

With Unbounce, it was easy creating landing pages, who perform best on mobiles. It has a great template gallery, that you can customize as you wish.

Cinematographer

Using their amazing features you can create attractive and converting landingpages that will bring more traffic to your lead/offer.

Digital Marketing Specialist

The lack of integration with Pardot. Because there wasn't to utilize Pardot forms, we struggled to utilize this product.

Creative Director

Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best.

Digital Strategist

All of this is extremely easy to do within the interface. I also like that integrating Unbounce with software like Mailchimp/Constant Contact is quick and easy.

Marketing Coordinator

They offer lots of templates to get started, have great customer support, and it seems like they add a new feature to their product every month or so. I would definitely recommend Unbounce.

I love the app integrations and also how easy is to simple downloading your data. If you do landing pages often, I deeply recommend it.

Digital Marketing Expert

Some customizations were difficult to do and going back and forth between the desktop version and the mobile version can be a pain.

Director of Marekting 

This software also has nice built in integrations with email marketing software and Salesforce. Also - the stats panel is nice.

Digital marketing

It has lots of features like popup and sticky bars, smart traffic etc. I am also using this tool to create a landing page for my business and getting a good result than before.

Internet Marketing Specialist

It's a pretty intuitive platform that makes creating a beautiful and optimized landing page easy, no matter what level of experience you have with landing page creation.

Author

The ability to track all the statistics for my landing pages and make quick changes has allowed me to grow my business and lock in conversions like I never could before.

Simple expected things stop working. Overall is a mediocre tool that will drive you crazy.

Media Analyst

Huge amount of possible integrations, easy to use, robust.

Marketing Manager

It's sometimes difficult to drag and drop things in. Plus, they don't make it that easy to align different items in your design.

Network Partnerships Manager 

Unbounce was an inexpensive starting point to help build our leadgen product. But did not end up being the best solution for our needs.

Helped save money in the long run by being able to easily create professional landing pages without utilizing an agency.

Owner

The experience is good and the customer services is fast. Issue resolved faster then I thought it would tke.

Unbounce screenshot: Automatically optimize your traffic with our high-converting conversion optimization tool


Unbounce screenshot: From pricing pages, to blog posts, to homepages—now you have the power to optimize every part of your website for purchases or lead gen.


Unbounce screenshot: Connect the tools you love, discover new ones, and power up your campaigns like never before.


Unbounce screenshot: The Unbounce Script Manager allows you to add custom scripts to all the pages of a domain—or multiple domains—via a one-time process.

Unbounce screenshot: You don’t have to be a developer or designer to create popups for your website. Choose from dozens of customizable templates that you can easily modify to make them your own.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

MailerLite's drag and drop landing page builder makes it easy to build professional landing pages in minutes. Customize responsive templates with 20+ content blocks, including surveys, countdown timers, signup forms, and event RSVPs. Connect Stripe to sell online products and digital subscriptions.

Datadog is a monitoring and security platform for Dev, Sec, and Ops teams that unifies metrics, traces, and logs in one place so teams can get full visibility into their IT environment.

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

Abandoned Cart Saver

Analytics

Annotations

Behavior Tracking

Behavioral Targeting

Campaign Analytics

Campaign Segmentation

Content Analytics

Contextual Targeting

Conversion Tracking

Customizable Reports

Data Import/Export

Data Visualization

Engagement Tracking

Experience Management

For Mobile

For Websites

Funnel Analysis

Geotargeting

Goal Setting/Tracking

Heatmaps

Pageview Tracking

Performance Metrics

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Data

Sales Trend Analysis

Screen Activity Recording

Statistical Analysis

Surveys & Feedback

Third-Party Integrations

Unmoderated Testing

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Editor

Web Traffic Reporting

Website Analytics

Widgets

WYSIWYG Editor

VWO Testing

Paid Search Coordinator

I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process.

CEO/Founder

I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.

Freelance SEA Consultant | Online Marketing

You can start really easy and you can check the results easy. The customer support is also good and they are willing to help.

Self employed

Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works. Some special features, like heatmaps, are great too.

Strategy Director

Occasionally alerts and warning were confusing to the user.

Growth hacker

It integrates well with many services, the most important for me are MixPanel and Google Analytics. I haven't tried many other A/B testing tools, but I'm very pleased with VWO.

Software Developer

Their editor is also very powerful and their support was always quick to response and was really helpful.

Director of Digital Marketing

Beware of losing Data and Features with No Warning.

Developer 

This experience haver been awesome than could  be.

Senior UX/UI Designer

I has been a huge growth area within the business and helped us gain a lot of traction.

Head of Data

It is good value for money. It has an API out so you can push the data into other tools for more detailed analysis.

Growth Marketing Manager

The BEST part about VWO is how quickly their Customer Service team responds on chat. I can get really quick feedback on an experiment I was planning to launch that same day.

Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests.

SEO Specialist

The results it provides are very detailed and helpful.

Director 

Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level.

Project Manager

It's very expensive for our agency, which makes it difficult to defend to management.

Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost.

Unbounce vs VWO Testing Comparison (2026)

Unbounce

VWO Testing

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives