Yext vs SOCi

Hootsuite

Birdeye

Sprout Social

Moz Pro

BrightLocal

Sprinklr

Compare Yext and SOCi based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Artwork Management

Asset Lifecycle Management

Automatic Location Detection

Behavioral Analytics

Benchmarking

Brand Guidelines

Brand Tracking

Calendar Management

Catalog Management

Categorization/Grouping

Change Management

Click Tracking

Collaboration Tools

Commenting/Notes

Competitive Analysis

Content Library

Content Management

Content Publishing Options

Conversion Rate Optimization

Conversion Tracking

Customer Experience Management

Customer Journey Mapping

Customizable Branding

Customizable Categories

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Mapping

Data Synchronization

Data Visualization

Database Support

Demographic Data

Digital Asset Management

Directions

Distance Calculation

Document Management

Drag & Drop

Duplicate Detection

Email Alerts

Email Reminders

Engagement Tracking

Event Promotions

Event Scheduling

File Management

Full Text Search

Geocoding

Geographic Maps

Geolocation

Geotargeting

Goal Setting/Tracking

Google Analytics Integration

Image Editing

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Knowledge Base Management

Landing Pages/Web Forms

Localization Automation

Location Tracking

Mapping

Media Monitoring

Mobile Access

Mobile Keywords

Monitoring

Multi-Language

Multi-Location

Multiple Data Sources

Multiple Site Management

Negative Feedback Management

Pageview Tracking

Performance Management

Performance Metrics

Product Search

Ratings/Reviews

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Real-Time Updates

Referral Tracking

Reminders

Reporting & Statistics

Reporting/Analytics

Reputation Management

Response Management

Review Monitoring

Review Notification

Review Request

Yext

Web-based

Digital Manager

I love that updates and changes are seamless with this software over multiple platforms. Also love the ability to track and monitor reviews all in one place.

SEO Specialist

Support team has been excellent getting us started with the capabilities of the app. We have many happy clients thanks to the help of Yext.

Digital Marketing Director 

Great customer service, great and easy to use software that quickly and effectively gets client information published on the web.

Manager

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too.

Owner

Overall my experience with Yext has been excellent. It does everything it claims to do and customer service is always quick and helpful.

The most helpful software for what I do for work. Helps generate reviews for my company and is easy to use.

Client Specialist

Overall Yext is great and super efficient with handling our clients listings.

Vice President Administration

The customer support is horrible after implementation. It takes almost a month for Yext to respond to questions and they do not allow you to talk to a real person unless you pay an additional 20.

Lots of great new things about Yext: Google my business integrations, constantly adding new directories, knowledge tags, and analytics capabilities.

QA and Support Specialist

For the price, I just don't see the value, the vast majority of the search engines and directories they list are useless, especially for small businesses.

Marketing

Another thing that has always perplexed me about Yext is that it doesn't seem to actually do much in the ay of data analytics besides grab readily available information from Google.

Digital Marketing Manager

The API has allowed multiple integrations, making this a good hub for all our store data.

Founder

Good service that gets you what you need if you're a local business.

Yext is great for handling our Placement tool.

Marketing Manager

The customer service team is proactive in suggesting ways to make my listings work harder for me.

Also, they do not do internal transfers if a client switches to our company- you have to cancel them out with the first company and then submit a new listing with Yext.

Marketing Director

My overall experience was good, but like I said, the cost was was irked me.

Implementation was difficult. They had us set up new Facebook accounts for all locations and said that posts would cascade from the main site.

Yext screenshot: Yext Knowledge Graph

Yext screenshot: Yext Listings

Yext screenshot: Yext Pages

Yext screenshot: Yext Reviews

Yext screenshot: Yext Search

Yext screenshot: Yext Analytics

Large Enterprises

Mid Size Business

Non Profit

Small Business

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

SOCi is an AI-driven platform designed for multi-location marketing that unifies workflows, data, and automation. The system features specialized tools including Genius Search for local visibility optimization, Genius Social for content calendar management, and Genius Reviews for automated review responses across all business locations.

Yext vs SOCi Comparison (2026)

Yext

SOCi

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives