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Zoho Campaigns vs GMass Comparison (2026)

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Good recommendations?

Zoho Campaigns logo

Zoho Campaigns

GMass logo

GMass

Overview

Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manage lists, track engagement, and more.

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

25

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

318

5

4

3

2

1

159

113

32

9

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

4.8

1.4K

5

4

3

2

1

1.2K

201

14

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

“Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion.”
DA

Dharmpreet A.

Backend Software Developer

“It makes nice looking newsletters and I like the ability to customize the template to my own needs.”
Verified reviewer profile picture

Mandie K.

Director of Marketing

“The platform covers most of the important features like automation, segmentation, templates, and analytics without being too expensive.”
Verified reviewer profile picture

Arunmurugan S.

Senior IT Project Manager

Pros

“It's a reliable and easy-to-use email marketing tool that integrates seamlessly with Gmail, making it simple to create, personalize, schedule, and track campaigns without switching platforms.”
SK

Saksham K.

Marketing manager

“It makes email outreach much easier by allowing me to manage campaigns directly from Gmail, schedule emails, track open rates, and automate follow-ups.”
KS

Karthikeya S.

Admin

“I was able to send over 300 emails and landed an agent along with 250 emails for a campaign pitch and allowed me to make each email individualized.”
Verified reviewer profile picture

Jackie P.

Model and Creative Director

Cons

“Every now and then, the software seems to glitch and I won't be able to easily move things around. And once in a great while, i lose changes and have to go back and redo them.”
Verified reviewer profile picture

Mandie K.

Director of Marketing

“Support response quality also seems hit or miss from my experiance”
Verified reviewer profile picture

Arunmurugan S.

Senior IT Project Manager

“Some weird glitch moments of losing emails randomly is annoying.”
TT

Tommy T.

AV Technician

Cons

“The sequence logic is less sophisticated than what I had access to in Intercom Series previously, but that's an unfair comparison given the price difference.”
RB

Rene B.

Partner

“There are limitations in email template customization, a potential learning curve due to its feature-rich interface, deliverability issues related to its reliance on Gmail's infrastructure, and a lack of built-in CRM functionalities”
JC

Joseph C.

Director of Operations

“No matter what tool you use, failing to warm up your domain and validate your email list will ruin your sender reputation.”
NS

Narayan S.

Digital Marketing Consultant

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features90
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Autoresponders
  • Batch Processing
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • Geolocation
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Scheduling
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management
  • Total features48
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Autoresponders
  • Batch Processing
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • Geolocation
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Scheduling
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management

Integrations

  • Total integrations48
  • A2P SMS Monetization
  • Bigin by Zoho CRM
  • Bird
  • Box
  • Clickatell
  • Dropbox
  • Dynamics 365
  • Eventbrite
  • Evernote Teams
  • GoTo Webinar
  • Google Analytics 360
  • Google Contacts
  • Google Photos
  • HubSpot CRM
  • Kaleyra
  • Litmus
  • Meta for Business
  • Microsoft 365
  • PayPal Payments
  • SMS-Magic
  • Salesforce Platform
  • Shopify
  • SurveyMonkey
  • Twilio
  • Twitter/X
  • Unbounce
  • Vimeo
  • Vonage Business Communications
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Desk
  • Zoho Flow
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Sites
  • Zoho Survey
  • msg91
  • Total integrations1
  • A2P SMS Monetization
  • Bigin by Zoho CRM
  • Bird
  • Box
  • Clickatell
  • Dropbox
  • Dynamics 365
  • Eventbrite
  • Evernote Teams
  • GoTo Webinar
  • Google Analytics 360
  • Google Contacts
  • Google Photos
  • HubSpot CRM
  • Kaleyra
  • Litmus
  • Meta for Business
  • Microsoft 365
  • PayPal Payments
  • SMS-Magic
  • Salesforce Platform
  • Shopify
  • SurveyMonkey
  • Twilio
  • Twitter/X
  • Unbounce
  • Vimeo
  • Vonage Business Communications
  • Wistia
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Backstage
  • Zoho Books
  • Zoho CRM
  • Zoho Commerce
  • Zoho Creator
  • Zoho Desk
  • Zoho Flow
  • Zoho Forms
  • Zoho Invoice
  • Zoho Meeting
  • Zoho Recruit
  • Zoho Sites
  • Zoho Survey
  • msg91

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