Zoho Social vs Eclincher

Instagram

Snapchat for Business

Meta for Business

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

Social Media Integration

Automated Publishing

Activity Dashboard

Social Media Monitoring

Engagement Tracking

Multi-Account Management

Social Promotion

Campaign Management

Customer Segmentation

Keyword Filtering

Customizable Templates

Reviews for Zoho Social come from a wide variety of industries, including marketing and advertising (15% of reviewers), information technology and services (7%), and education management (4%). The most frequent use case for Zoho Social cited by reviewers is social media marketing (55% of reviewers).

Users and use cases

Most reviewers indicate that Zoho Social delivers strong value for money, with affordable pricing, a free trial, and useful features for small businesses. However, some users report steep price jumps and limited advanced features in lower-tier plans.

Value for money

The Zoho Social integrations most frequently cited by reviewers are: Instagram (a social networking product rated 4.8 out of 5 for its integration with Zoho Social), Meta for Business (a social media marketing product, 4.8), and Zoho CRM (a CRM product, 4.6).

Integrations

Zoho Social is a social media marketing program with key features that include post scheduling, social media integration, automated publishing, multi-account management, content management, reporting/analytics, and more.

Zoho Social

Web-based

Android

iPad

Windows

iPhone

Free 

Standard Plan

Professional

Premium

Agency

Agency Plus

Director, Deputy

Our organization already generate our own custom short URLs that we use and we currently would have to instruct each team member to disable the automatic URL shortening on their account as it's not possible to disable this globally for all users.

Using Zoho Social has allowed for more organized campaign planning, clear collaboration, and stronger audience insights. While there are occasional limitations around integrations and reporting speed, overall, Zoho Social is dependable for managing brands successfully and is a valuable part of a digital marketing toolkit.

It's not possible to customize the default roles to e.g. disallow access to the analytics or Inbox views and it's not possible to give any special permissions to custom roles (e.g. admin permissions, ability to add/remove users).

Zoho Social makes it much easier to schedule and publish posts across multiple social platforms, thanks to its unified interface that saves time, delivers helpful analytics, and reduces manual effort for day-to-day marketing tasks.

Marketing Manager

Zoho Social simplifies my workflow by letting me manage several social media pages at once and it offers reporting as well.

Marketing Officer

Some integrations are limited, bulk upload can be finicky, and advanced features like deeper competitor insights or automation are not as strong as other tools.

Manager

Lacks ability to show quote retweets, sometimes comments and DMs are not visible, no option to block or hide comments.

Founder and Managing Director

It simplifies planning content calendars, monitors mentions in real-time, and boosts audience interaction without the hassle of switching apps. After setting up DKIM/SPF for emails, pairing it with Zoho Mail made everything even smoother.

It has simplified my social media management by allowing me to plan and schedule posts in advance, which saves me a lot of time and keeps me stress-free during the week.

This means that you're forced to use the default admin roles to give users this ability, but you then cannot limit which admin permissions they get or what they can access.

The ability to collaborate with team members, track engagement, and post automatically has made my social media marketing efforts more efficient and effective.

Zoho Social is proving to be effective, as it allows us to schedule content across all social media platforms with short URLs and custom UTMs.

Creative Director

The analytics are easy to interpret, and having scheduled posts, engagement metrics, and monitoring tools all accessible from a single dashboard makes social media management much more efficient.

Client Lead

Our posts go live as planned; we are running accounts for 6 SMEs in South Africa (each on min of 3 social platforms) and it is all going well with schedules and posts

The ability to collaborate with our entire team and setup approval workflows is another great feature.

Content Creator

I was able to log on and use the service immediately, but also as i became more experience with the tool, I was able to easily find ways to individualize my experience so zoho was tailored exactly to my business needs.

Social media manager

What I liked most about Zoho Social is its scheduling feature, it makes planning posts so easy I don't need to worry about posting across all social media at different times.

Co-founder, VP of Marketing

Too early to tell yet, but when I try to write a post across platforms and am tagging accounts, if there isn't an account to tag on one platform, but there is on another, the platform that doesn't will show "@example", so it makes the post look less clean.

key account manager

Zoho allowed us to keep an eye on how the public is interacting with the company and brand perception. Since I am a social media marketer I use it for all my clients and I can check all the social media accounts from one dashboard which is amazing.

I like how I can see all of my social media account analytics like engagement, audience growth, audience demographic, the times my audience is online, and compare analytics of the different platforms.

Contant Manager

The real-time monitoring of social interactions helped me stay on top of engagement, and the detailed analytics allowed me to track the performance of my posts effectively.

Very easy to schedule content, monitor engagement, track analytics, and manage multiple platforms from one dashboard.

The platform simplifies scheduling, monitoring, and engagement, making it easier to stay consistent with social media content. While there are a few limitations, the ease of use and automation features make it a valuable tool for businesses looking to streamline their social media efforts.

Zoho Social has been a solid solution for managing multiple social media accounts in one place 🚀

I use it to publish content across all my company’s social media channels simultaneously, which greatly amplifies our reach and ensures a consistent message.

Zoho Social is a comprehensive platform packed with features we use daily, such as scheduled posts, tracking global trends, quickly publishing content to Twitter, and generating advanced reports.

Finance and foreign trade

With each post, it analyzes the impact it generated on the audience and thus measures the performance, which helps to better understand what the general public likes and wants.

Also, the initial setup can feel a bit overwhelming for new users because of the number of options and settings available.

What I like least about Zoho Social is the limited advanced analytics. While the basic metrics are helpful, the platform lacks more in-depth analysis tools, such as sentiment tracking or competitor benchmarking.

Head of Digital and CTO

I am using Zoho social for last 2 months and this was one of the best post publishing and post scheduling tools with very less price that I see in years of my experience at the field.

Managing Director

The ability to monitor multiple platforms from one dashboard and schedule posts in advance saves time and streamlines social media management.

Owner

Not able to add collaborators to facebook - but that could be an API limitation i'm not aware of.

Executive Producer host Writer podcaster

It can be a lot to take in but if you just come in with the right frame of mind, look at tutorials, and reach out to the person assigned to you you will find that this product is amazing!

Area Director of Sales

It help us to monitor how our social media platforms are performing and guide us on how to improve the returns we get from social media marketing.

The collaboration tools make it great for teams, and it integrates well with other Zoho products.

Founder and CEO

Zoho Social is highly praised for its user-friendly interface, comprehensive features for scheduling and analytics, team collaboration tools, and competitive pricing.

Overall it is a very good system that allows my team to see what we are going to post before we post and the ability to change the content easily.

Digital Marketing Manager

Zoho Social provides powerful features for tracking and reporting but could benefit from more filtering options and bug fixes for smoother functionality.

It keeps everything organized and makes scheduling and monitoring posts easy.

Software Developer

Zoho Social provides a user-friendly platform for scheduling, publishing, and tracking social media performance.

Zoho Social does not support posting messages in Telegram groups or channels.

By introducing systems that operate automatically, businesses and individuals alike can optimize their workflows and free up valuable time.

Director

The analytics dashboard gives me exactly what I need without being overwhelming, and since I also use Zoho CRM, the integration between the two is a huge bonus.

My overall experience with Zoho Social has been positive, as it provides a user-friendly platform with robust features for social media management, though there is room for improvement in advanced customization and integrations.

The seamless integration with other Zoho apps, combined with intuitive content scheduling and robust analytics, makes it incredibly easy to manage and optimize our social media strategy.

Omni channel for all our social apps, Zoho Social has completely transformed how we manage our social media presence at BNG Technologies.

This could be caused by my browser, but I have found the issue in multiple browsers.

I take pictures on the side and love to display that on social media.

Small Business Owner

Social media monitoring, scheduling and publishing posts across social media platforms has been my great experience with Zoho Social.

Digital Marketing Specialist

The mobile app could use a few more features found on desktop

Social Media Scheduling

Social Media Management

Engagement and Audience Insights

Team Collaboration

Account Management

Reporting

Post Scheduling

Reviewers indicate Zoho Social's post scheduling capabilities allow them to plan, batch, and automate content across multiple platforms, ensuring a consistent online presence. Users report the calendar view and visual layout make it easy to schedule, edit, or delete posts. They find Zoho Social's SmartQ and queue systems helpful for optimizing post times. Users highlight time savings and reduced stress, though some mention limitations with Instagram stories and reels. They appreciate integrations with Canva and AI tools for content planning. Of the 141 Zoho Social users who gave detailed accounts of their use of Post Scheduling, 96% rated this feature as important or highly important.

Marketing and Competitors

Security and Access Control

Message and Comment Management

Limited interaction and notification controls

Operations

I don't like that you can't get all the messages in a timely manner, it may be a bug, but my messages don't update till the end of the day

38% of reviewers feel negative about Zoho Social’s message and comment management. Users say the platform does not allow direct replies to comments or messages on certain networks, and notifications can be overwhelming or poorly configured. Reviewers report delays in receiving comment updates, lack of integration with some messaging inboxes, and difficulty managing or filtering notifications. Some users mention that monitoring tools focus on mentions rather than comments, making it harder to track conversations. They also note challenges with automating responses and managing internal discussions efficiently.

Challenging media uploads and editing

61% of reviewers feel negative about Zoho Social’s image and video posting functionality. Users report frequent issues with uploading images and videos, including slow load times, failed uploads, and errors on mobile devices. They say the platform lacks automatic resizing and editing tools, requiring manual adjustments for different social networks. Reviewers indicate frustration with limitations such as not being able to post multiple images or videos in a single post, and difficulties with cropping or previewing media. Some users mention the absence of a media gallery and challenges with file compatibility.

Efficient multi-platform scheduling

It has saved me hours of work each week and helped me streamline my content strategy for clients.

98% of reviewers feel positive about Zoho Social’s time saving capabilities. Users say the ability to schedule posts across multiple platforms from a single dashboard significantly reduces their workload. They appreciate features like automated posting, suggested optimal times for engagement, and the option to edit scheduled content easily. Reviewers indicate that consolidating interactions and analytics in one place eliminates the need to switch between platforms, allowing them to focus on strategic tasks. Some users report that these efficiencies help them maintain a consistent online presence and free up time for other business priorities.

Comprehensive analytics and engagement tools

96% of reviewers feel positive about Zoho Social’s engagement and audience insights. Users value the platform’s detailed analytics, which provide real-time data on audience demographics, engagement rates, and optimal posting times. They say the ability to monitor multiple channels from a single dashboard helps them refine content strategies and target the right audiences. Reviewers appreciate features like SmartQ for scheduling, brand health dashboards, and collaborative tools that support team efforts. They find that these insights enable them to increase engagement, track campaign performance, and make data-driven decisions.

Intuitive social management platform

Asistente Virtual

What I like the most is that it is an easy product to use and it makes it easier for you to have time to do other things because you can program the content for several days.

Chief Executive Officer

It's also very user friendly so it doesn't take a long time to get set up or learn how to get around in the program.

97% of reviewers feel positive about Zoho Social’s ease of use. Reviewers appreciate that the platform is simple to navigate, even for those without technical expertise, and say it allows them to manage multiple social media accounts with minimal effort. They indicate that the user interface is clean and intuitive, making onboarding quick and straightforward. Some users report that the platform’s design streamlines their workflow, letting them focus on content rather than learning complex features. They find that the available tutorials and self-help resources further reduce the learning curve, making daily tasks more manageable.

Small Business

Mid-size Business

Large Enterprises

Freelancers

Most reviewers indicate that Zoho Social offers strong value for money, especially compared to other social media management tools. They appreciate the affordable pricing, free trial period, and the availability of a free plan, which allows users to test features without upfront commitment. Users think the platform provides a wide range of functionalities, including scheduling, analytics, and integration with other Zoho products, at a lower cost than many competitors. Most users consider Zoho Social particularly cost-effective for managing multiple accounts or brands, and they highlight that it enables small businesses and freelancers to access features typically reserved for higher-priced platforms. Reviewers appreciate that the platform’s plans include essential tools for social media management without requiring additional purchases for each feature.

However, some users report that the cost increases significantly when managing multiple brands or adding team members, making higher-tier plans less accessible for small businesses or freelancers. Some reviewers feel that the pricing structure forces them to pay for features or users they do not need, and they find the jump between plan tiers too steep. Users say that certain advanced features are only available in expensive plans, and the free version is limited in functionality. Some reviewers find the lack of flexible, intermediate pricing options and the cost of add-ons or integrations to be drawbacks.

Zoho

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google+, Pinterest, YouTube...)

Proprietary

Eclincher

Chromebook

Standard

Enterprise

They have people contact you on WhatsApp and promise great money for working for them.

Just a little about how they service their client's accounts.

I am able to manage multiple accounts with ease, and the scheduling feature allows me to plan posts in advance.

Admin Assistant

easly Accounts Management and transfere from acount to another

I really love eclincher and its SMM capabilities; it has more features than most of the competitors I have seen on the market and with a lower price point.

There is nothing not to like, but to get use to the software at the beginning, you need to review the training video and practice a couple of time

The reporting side of the product is good and although we did not utilise the product as our main social media manager due to the confusing user interface in place at the time we have still used its reporting capabilities from time to time.

Marketing Communications Associatae

Every now and then when selecting text to copy/paste or something, the message box freezes up and I have to remove that social account from the post and then just proceed with the others and do that one separately when done. And I wish you could see ideal posting times more easily.

National Digital & Social Strategist 

ec's customer success team coupled with their support team put me at ease if something wasn't working, if I wanted to suggest a new feature, or if I wanted to get more information on how to properly use a feature, or API limitations, etc.

Account Executive 

We are not switching to anything else anytime soon

Partner

Was really helpful in determining trending topics my competitors were using frequently in their posts to help my brands build more high quality content.

We now need to pay a monthly fee in order to continue using the product.

We kind of operate from a social media standpoint like an agency... so connecting all the platforms we are on was difficult with other services and the amount of profiles I needed would have been astronomical with another service -- ec was really flexible.

Director of Social Media

Simply put, I have never experienced better customer service anywhere for any software. If you don't know how to do something, they help you right away and even send custom, step-by-step instructions on how to get there.

So they allowed me to run a hub account w pub groups and the other locations as brands.

They are changing this platform monthly to meet clients needs. If something doesn't work, they constantly are upgrading.

The software is incredibly flexible. That, in tandem with the incredible customer service, has made me loyal (more on the customer services in the overall section).

I think eclincher is best for companies with multiple brands, franchises, agencies, etc.

The reporting is strong and there are basic competitor comparison features.

This system is easy to use, has so many features to make life simpler, and really thinks through what the client needs in a social media platform.

Can post to Youtube, Instagram, Facebook, etc.

Content Manager

Experienced minor glitches in the past but was resolved in no time.

Flexibility - With HMC, there are 49 locations across the country.

Musician

I never ran out content for my Social media pages.

Program Associate

It gives you almost all the functionality of Sprout with a really easy to use interface.

Zoho Social vs Eclincher Comparison (2026)

Zoho Social

Eclincher

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives