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ZoomInfo Sales vs RocketReach Comparison (2026)

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Good recommendations?

ZoomInfo Sales logo

ZoomInfo Sales

RocketReach logo

RocketReach

Overview

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

RocketReach combines the best of email marketing with cutting-edge digital tools to deliver a powerful solution that increases engagement at scale.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

59

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

322

5

4

3

2

1

156

94

41

10

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
65%
would recommend this app

4.1

140

5

4

3

2

1

61

51

12

12

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
56%
would recommend this app

Pros

“The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually.”
Verified reviewer profile picture

Bill L.

Vice President of Sales and Operations

“ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information”
MK

Matt K.

RevOps Manager

“As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.”
Verified reviewer profile picture

Eric L.

Sr. Solutions Engineer

Pros

“RocketReach is used a lot from our team to find out which kind of clientele attends daily our venue and have a general idea of the demographic information.”
IL

Ilaria L.

Assistant Reservations Manager

“it has a very straight forward interface and LinkedIn integration to help search for valuable leads”
Verified reviewer profile picture

Jerguz A.

Project Manager

“It offers a a massive database for direct emails and phone numbers.”
Verified reviewer profile picture

Jerguz A.

Project Manager

Cons

“ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data. And in those tools are hits and misses of all sorts. ”
SS

Shawn S.

Business Relations

“I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.”
MW

Marissa W.

Senior Account Executive

“Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.”
gs

george s.

Director

Cons

“Sometimes the displayed information is outdated rather than current; furthermore, a contact might have multiple email addresses or phone numbers listed on LinkedIn, making it impossible to determine which one is the valid one.”
Verified reviewer profile picture

Steven D.

Sales Manager

“A costly option for the type of lead it offers and there is an annoying bug that delayed my phone number verification process”
Verified reviewer profile picture

Samuel A.

Digital marketing manager

“You would also find that when you got the contacts, some or most of them were not as accurate as they should be.”
BC

Brendan C.

Business Development Rep

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features62
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto Extraction
  • B2B Lead Generation
  • Batch Processing
  • Behavior Tracking
  • CRM
  • CRM Integration
  • Campaign Management
  • Campaign Segmentation
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Marketing
  • Conversation Intelligence
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Templates
  • Dashboard
  • Data Aggregation and Publishing
  • Data Enrichment
  • Data Import/Export
  • Data Integration
  • Data Verification
  • Data Visualization
  • Drip Campaigns
  • Email Address Extraction
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Generative AI
  • Intent Data
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Marketing Automation
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Phone Number Extraction
  • Pipeline Management
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Recommendations
  • Reminders
  • Reporting/Analytics
  • Sales Automation
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Target Account Identification
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features43
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto Extraction
  • B2B Lead Generation
  • Batch Processing
  • Behavior Tracking
  • CRM
  • CRM Integration
  • Campaign Management
  • Campaign Segmentation
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Marketing
  • Conversation Intelligence
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Templates
  • Dashboard
  • Data Aggregation and Publishing
  • Data Enrichment
  • Data Import/Export
  • Data Integration
  • Data Verification
  • Data Visualization
  • Drip Campaigns
  • Email Address Extraction
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Generative AI
  • Intent Data
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Marketing Automation
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Phone Number Extraction
  • Pipeline Management
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Recommendations
  • Reminders
  • Reporting/Analytics
  • Sales Automation
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Target Account Identification
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations16
  • Bullhorn
  • Dynamics 365
  • Dynamics 365 Business Central
  • Google Analytics 360
  • HubSpot CRM
  • JobDiva
  • Marketo Engage
  • Oracle Eloqua Marketing Automation
  • Outreach
  • Pipedrive
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Slack
  • Snowflake
  • Zapier
  • Zoho CRM
  • Total integrations4
  • Bullhorn
  • Dynamics 365
  • Dynamics 365 Business Central
  • Google Analytics 360
  • HubSpot CRM
  • JobDiva
  • Marketo Engage
  • Oracle Eloqua Marketing Automation
  • Outreach
  • Pipedrive
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Slack
  • Snowflake
  • Zapier
  • Zoho CRM

Alternatives

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