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Customer Journey Mapping Tools Software with Surveys & Feedback (2026)

Last updated: April 2026

Customer Journey Mapping Tools Software Key Features

    Based on 169 user opinions, we identified 6 features that are important for any product in Customer Journey Mapping Tools Software

  • Activity Tracking

    Track and document all activities across devices, networks, and other systems

    Average user rating

    4.8

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.7

  • Performance Metrics

    A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

    Average user rating

    4.8

  • Engagement Tracking

    Tracks metrics that provide insight into how a user interacts with any interface or product

    Average user rating

    4.8

  • Behavioral Analytics

    Track and analyse user behavior within a system or network

    Average user rating

    4.5

  • Customer Journey Mapping

    Visualize and analyze customer experience across all touchpoints and channels

    Average user rating

    4.8
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46 software options

Hotjar logo

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Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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SurveySparrow logo

Software for creating and managing feedback and surveys

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SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Whatfix logo

Accelerate Digital Adoption

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Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments.

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Delighted logo

Cloud-based customer and employee experience platform

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Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

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AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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GetFeedback logo

Send better surveys. Collect better feedback.

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GetFeedback is easy-to-use online survey software designed to improve response rates.

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Involve.me logo

Create high-converting funnels that turn visitors into leads

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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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Cloud-based visual AI-powered customer engagement solutions.

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Powerfront offers an array of products enabling businesses to flawlessly replicate in-person experiences online, helping both the company’s own clients and their end-users to drastically improve operational efficiency and effectiveness.

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Leadoo logo

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Want to convert more sales and/or leads from your existing website traffic? Leadoo is built for one purpose: results. Leadoo, the World's first and only Lead-Driven Marketing Platform, turns your passive website visitors into qualified leads, in interactive and friendly ways.

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Planhat logo

Customer success platform

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Planhat is a Customer Success Platform that empowers organizations to acquire, service, and grow lifelong customers. This comprehensive customer platform serves as a single source of truth, providing sales, service, and success teams with an intuitive, action-first interface to streamline their workflows and drive successful outcomes.

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WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

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Feedbackly logo

All-in-one feedback software

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Launch surveys in almost any channel you can imagine, let the feedback collect for you automatically, take action on your feedback instantly with the help of automation.

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Netcore Customer Engagement logo

AI-driven omnichannel growth platform

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Netcore’s customer journey mapping tool empowers marketers to build campaigns based on customer behavior and stages. Complex customer journeys can be mapped easily with drag-and-drop, and automated, and optimized on the go. You can deliver contextual messages across your channels and increase ROI.

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Userflow logo

Platform for creating product tours, checklists, and surveys

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Userflow is a no-code user onboarding platform that enables businesses to create product tours, checklists, and surveys without developer involvement. The software features a Kanban-style builder for creating interactive guidance elements, an in-app resource center for self-service support, and an AI assistant trained on company documentation to address user questions.

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Pushwoosh logo

Retain your valuable audience through effective messaging

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Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

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Smaply logo

Customer experience solution with customer profile sharing

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Smaply is a tool for journey mapping and management. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is quicker.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Zoho PageSense is a complete A/B testing & CRO platform used by brands around the world for increasing their website's conversion rates.

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Avion logo

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Avion is a story mapping tool used by product teams. Avion helps product teams turn ideas into working software, by allowing them to build a powerful user-focused backlog and by emphasizing outcome over output.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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