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Customer Journey Mapping Tools Software

Last updated: January 2025

139 software options

Adobe Real-Time CDP logo

Privacy centric customer data platform software

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Adobe Real-Time Customer Data Platform supports marketers to govern, normalize and collect b2b and b2c data and unify it into real-time profiles that can then be activated across any channels.

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Pipedrive logo

CRM built by salespeople, for salespeople

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Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

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SurveySparrow logo

Turning feedback into business growth

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SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

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XEBO.ai logo

Cloud-based Feedback Management Solution

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Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

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Mailchimp logo

Email and advertising marketing automation platform

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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

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Miro logo

Miro is a visual workspace for innovation

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Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together.

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Hotjar logo

Digital experience insights for any business selling online.

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All the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Trusted by one million websites in 180+ countries.

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Marketo Engage logo

Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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UXPressia logo

Create customer journey maps, personas & impact maps online

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UXPressia is designed to help companies create an exceptional customer experience through the use of customer journey mapping, personas, and impact mapping techniques. Try for free!

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LeadSquared logo

Marketing automation and sales execution platform

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LeadSquared is a complete CRM & marketing automation software to help businesses capture, nurture, manage & track their leads in one place. The cloud-based solution is designed for enterprises & SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics & more.

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CardBoard logo

Web-based collaborative user story and journey mapping tool

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CardBoard is a cloud-based user story mapping tool that allows user teams to collaboratively visualize product ideas, user experiences and customer journeys etc, using drag and drop cards that can be arranged to describe workflows connected to third-party tracking tools like JIRA, Confluence and TFS

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Whatfix logo

Accelerate Digital Adoption

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Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Dreamdata logo

The leading B2B revenue attribution platform

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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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