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Customer Journey Mapping Tools Software

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Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Where to Buy


Ad server, store locator & customer journey mapping software

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Where to Buy is designed to help businesses display information related to products’ pricing and nearest store locations to consumers using customizable web pages. It enables organizations to map customer journeys and communicate with brand managers, retailers, and clients via a unified platform.

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Everything you need to know about your digital experience.

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FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where, and how user struggle is affecting your revenue and retention.

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The Sales Execution Platform for Enterprise B2B Sales Teams

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ClosePlan helps enterprise B2B sales teams drive qualified opportunities to close. Built natively in Salesforce, ClosePlan tools enable rigorous qualification, relationship mapping and playbooks for a best practice sales process to operationalize and reinforce any sales methodology.

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Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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#1 Online collaborative whiteboard platform for teams

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Miro is #1 collaborative whiteboard platform trusted by over 13M users worldwide. See your business from your customer’s point of view – and design the best experience for them. Try Miro pre-made template to start mapping in seconds!

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Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Close the loop on every customer interaction.

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LiaCX is a CX (customer experience) intelligence platform that helps you listen, interpret, and act on customer & operational data. Drive change, increase efficiency, improve business outcomes.

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Odyssey Attribution


Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution is a cloud-based marketing attribution solution that integrates with Google Analytics, which assists advertisers with ad spend recommendations and channel management. Key features include traffic analytics, campaign management, ad spend recommendations, and custom dashboards.

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Behavior Analytics for any business selling online.

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Use Heatmaps and Session Recordings to understand how users behave on your site. Insights you will get from Hotjar will help you prioritize how you build and fix your website to provide a better customer journey, which can ultimately help you increase conversions

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The leading B2B revenue attribution platform

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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.

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Digital experience platform & content management solution

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Centralpoint by Oxcyon is a digital experience platform & content management solution for enterprises. The cloud-based tool allows users to control knowledge, data, documents, forms, emails, learning, compliance, & more whilst also providing features for managing employees, clients & partners.

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Marketing Automation & Customer Data Platform for SMBs

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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

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Sitecore Experience Platform with Pancentric


Customer experience and digital asset management software

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Sitecore is a customer experience system designed to help businesses manage customer data, marketing campaigns, and leads using artificial intelligence (AI) and machine learning technology. It lets marketing teams deliver relevant content to target audiences based on visitor data and user behavior.

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Mapp Cloud


Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is a digital marketing platform that harnesses the power of your data, providing a 360° customer view coupled with actionable insights and campaign orchestration tools to effectively reach each individual customer.

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Web-based collaborative user story and journey mapping tool

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CardBoard is a cloud-based user story mapping tool that allows user teams to collaboratively visualize product ideas, user experiences and customer journeys etc, using drag and drop cards that can be arranged to describe workflows connected to third-party tracking tools like JIRA, Confluence and TFS

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Create customer journey maps, personas & impact maps online

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UXPressia is a platform building customer maps to enhance user experience & visualization via customer journey mapping, personas & impact mapping techniques

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Lucky Orange


All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Cloud-based visual AI-powered customer engagement solutions.

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Powerfront offers an array of products enabling businesses to flawlessly replicate in-person experiences online, helping both the company’s own clients and their end-users to drastically improve operational efficiency and effectiveness.

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Say Goodbye To Old Marketing Analytics!

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Easily understand your website results. Get the actionable info you need. Try Oribi for Free.

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✋ AI-Driven Omnichannel Marketing Platform

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Vizury Engage360 ia an AI-driven Omnichannel marketing platform that aims to bring efficiency in your marketing spends by integrating CRM channels like emails, notifications, messaging, chatbot apps together with paid programmatic advertising channels through social, native, display & video ads.

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Piwik PRO


An analytics suite focused on user privacy and data security

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On-premises and private cloud storage options give you full control over your data. That allows you to safely analyze the digital user experience in more places, including post-login areas, banking and healthcare platforms, or SharePoint spaces.

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Customer journey mapping tools solution with mapping cards

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A web-based customer engagement solution that creates customer journey mapping tools to gather information on user experiences, customer data, and overall satisfaction with features such as drag and drop editing, customizable maps, data visualization, a media library, collaboration tools, and more.

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Consumer Insights - Cross-Channel Analytics - Attribution

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Channel Optimization - Consumer Research - Content Marketing Insights - Analytics

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Real-time business intelligence and website optimization

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twik analyzes tens of parameters on each visitor in real time whilst maintaining GDPR/CCPA compliancy and enables website owners to drill down into the marketing funnel of each visitor, demographics, psychographics and behavior in order to improve offerings and re-optimze your website.

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