Fishbowl vs Marketman

QuickBooks Enterprise

Xero

NetSuite

Sage Accounting

Zoho Inventory

xtraCHEF

Compare Fishbowl and Marketman based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Sortly

Sortly is an easy inventory solution that helps businesses track and manage their inventory from any device, in any location.

NetSuite is an AI-powered cloud-based business management suite. It helps organizations streamline their operations and gain real-time insights into their performance. The suite caters to a range of industries such as manufacturing, retail, and professional services.

Odoo 

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Automate your inventory management with real-time data in a cloud-based or on-premise solution that is simple to deploy and easy to use. Fishbowl streamlines the manufacturing process to increase throughput, accuracy, efficiency, and profitability.

3D Modeling

3PL Management

Access Control

Access Controls/Permissions

Accounting

Accounting Integration

ACH Payment Processing

Activity Dashboard

Activity Tracking

Add & Edit Photos

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Approval Workflow

Asset Categorization

Asset Kitting

Asset Lifecycle Management

Asset Planning

Asset Tracking

Audit Management

Audit Trail

Automated Scheduling

Availability Management

Backorder Management

Backup and Recovery

Barcode Generation

Barcode/Label Management

Barcode Printing

Barcode Recognition

Barcode/Ticket Scanning

Barcoding/RFID

Barrel Management

Batch Printing

Batch Processing

Billing & Invoicing

Bill of Material Analysis

Bill of Materials

Bills of Material

BOM Creation

Budgeting/Forecasting

Business Intelligence

Business Process Automation

CAD Tools

Calendar Management

Capacity Management

Capacity Planning

Catalog Management

Cellar Management

Channel Management

Check-in/Check-out

Chemical Management

Commission Management

Components Tracking

Contact Database

Cost Analysis

Cost Estimating

Cost Management

Cost Tracking

Credit Card Processing

Customer Accounts

Customer Database

Customer History

Customer Management

Customizable Branding

Customizable Fields

Customizable Reports

Customizable Templates

Customization

Custom Pricing Rules

Dashboard

Data Analysis Tools

Data Catalog

Data Collection

Data Import/Export

Data Security

Data Synchronization

Data Visualization

Delivery Estimate

Delivery Management

Delivery Record

Delivery Tracking

Demand Forecasting

Discount Management

Disposal Management

Document Management

Dropshipping Services

eCommerce Integration

eCommerce Management

Electronic Payments

Employee Management

Employee Time Clock

Equipment Management

Equipment Tracking

Estimating

Exchange Management

Expense Management

Reviews for Fishbowl come from a wide variety of industries, including electrical/electronic manufacturing (13% of reviewers), food & beverages (7%), and consumer goods (6%). The most frequent use case for Fishbowl cited by reviewers is inventory management (68% of reviewers).

Users and use cases

Some reviewers find Fishbowl offers comprehensive features at a reasonable price and appreciate the modular pricing and budget flexibility. However, some users report confusing pricing, unexpected ongoing costs, and say it can become expensive for small businesses.

Value for money

The Fishbowl integrations most frequently cited by reviewers are: QuickBooks Online (an accounting product rated 4.7 out of 5 for its integration with Fishbowl), QuickBooks Enterprise (an enterprise resource planning product, 4.5), and Shopify (an eCommerce product, 4.4).

Integrations

Fishbowl is an inventory management solution with key features that include inventory management, inventory control, reporting and analytics, purchase order management, inventory tracking, order management, and more.

Fishbowl

Web-based

Windows

iPhone

Linux

iPad

Android

Basic Inventory

Advanced Warehousing

Advanced Manufacturing

Fishbowl Commerce Suite

Director of Corporate Operations

We were not able to link their system to our QuickBooks accounting software and online store (Shopify) to pull location of inventory available or shipping quotes prior to full sync.

Accountant

It is amazing how much we are able to accomplish in just the warehousing license and the workarounds we created to manufacturing in a warehouse limited database.

Customer Service Representative

I feel like there are some things that fall on shoulders of the CSR's that should be handled by the production team/warehouse (ie: picking and shipping) but that might not be a FB issue, that could be the way my company has decided to do things.   Because of that, I can't take away a star since that might not be a system issue.

Service Manager

Fishbowl has an end user friendly UI that makes creating orders, and purchase orders seamless.

warehouse manager

It’s a robust inventory management system that has helped bring structure and visibility to our warehouse operations.

Warehouse and Sales Admin Specialist

The system delivers strong functionality and integrates well with our existing processes, but some areas of the interface can feel less intuitive than we’d like.

Manager, Supply Chain

The real-time tracking of parts and assemblies, along with automated reorder points, has saved us from running into stockouts.

The ability to track inventory in real time and integrate with accounting systems is especially valuable.

Its real-time visibility ensures accurate stock levels, reducing the risk of overstocking or stockouts.

I also appreciate how customizable it is for different workflows, allowing it to adapt to our specific operational needs.

Ecommerce and Customer Relations Manager

I find that most of the time I am exporting large reports that are slow to generate to transform in excel to get the information I am looking for.

The system’s ability to integrate seamlessly with other platforms makes managing complex inventories effortless.

The easy integration with our existing systems has saved us time and reduced errors, and their customer support team consistently goes above and beyond to help.

Director of Digital Marketing

Need more control over certain things like being able to send invoices with credit card payment links with our standard credit card processor.

Lead Designer

Overall, I feel that Fishbowl shines in warehouse tracking and production workflows, but it does come with a learning curve.

ITAdmin

Great support structure when product expectation is not meeting identified needs or when question arises that is not readily available n documentation.

Engineering Technician

Helpful Integration Team, we are using the system primarily for manufacturing inventory management, and were able to find ways to use functions in various ways to give the outcome we were looking for.

IT Director

Server seems to have minimal resources, so sometimes when i get in there to try and provide any support, it seems slow to navigate around in.

General Manager

The mobile app does not allow us to integrate Fishbowl payments into the app and accept CC payments using Fishbowls own payment gateway.  

Supply Chain Officer

One standout feature is the flexibility in generating reports; I can create various types, from detailed inventory tracking to comprehensive transaction reports and item monitoring.

Founder

Configuring workflows required a significant time investment and unfortunately the interface wasn’t immediately intuitive for our team.

Senior analyst and consultant

Old user interface and limited native extracts and reporting capabilities, aside core strength inventory management functionalities

Finance Director

Not super flexible accounting wise: you cannot link a supplier to a specific Payable account for example.

Inventory Specialist

I do not like when the server has an issue, it can take some time to get around to calling support and everyone has to wait around.

Director of Automation

User Interface , Sophisticated Manufacturing , Purchase , Products , BOM , part modules.

Overall, Fishbowl delivers a powerful combination of functionality and ease of use, making it an ideal choice for businesses looking to strengthen their inventory and order management processes.

Operations Supervisor

It can be easily reviewed as the sales order numbers can be clicked and it brings you to that specific sales order to be easily reviewed.

We rely on Fishbowl to keep our inventory under control and we have over 100 products.

Director of Operations

Not all capabilities like scanners, mobile integration is fully explained upfront.

Fishbowl was willing to help guide those employees, and worked tirelessly to ensure we could migrate from our old system with ease.

Preparer Order Analyst

The ease of being able to track inventory via cloud, and also, being able to track through other shippers, like DHL, UPS, FEDEX, and other warehouses.

I need to remember to call instead of sending an email because it takes longer to get a response when emailing.  

I was forced to pay out over $19,000 for unrendered services even though we were guarenteed success of integration.

Operations

Engineered for simplicity and efficiency, this application streamlines essential tasks, providing users with a seamless and effective experience.

I have to integrate with QuickBooks, so Fishbowl is a solid option for the price.

CIS Managaer

We are able to do a good amount of config that is capable of being done without the need of a Fishbowl technician.

AR AP LEAD

that once integrated with Avalara you cant undo anything when export over to QuickBooks.

Project and Office Manager

I think it would be more helpful at the beginning to walk through orders and see how everything flows before trying to set up the system.  

Supply Chain Manager

Not being able to modify reports without buying addons.  

Inventory Manager

Sometimes we get invoices for freight after we receive the product, and there is no way to edit the reconciliation after the product has moved.  

With continued improvements to usability and reporting, it has the potential to be an even stronger solution.

Administrative Assistant

I love the inventory management and order syncing.

Fishbowl vs Marketman Comparison (2026)

Fishbowl

Marketman

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives