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Lofty vs CINC Comparison (2026)

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BoldTrail

4.4

TOP PRODUCER

4.0

Good recommendations?

Lofty

CINC

Overview

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

CINC is a tool that generates and converts leads using a real estate agent’s existing database, but it also has the means to capture new leads via paid social and search ads. Using lead scoring and lead routing techniques, it connects leads with agents to boost ROI via call, text, email, or an app.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

1000

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

3.8

128

Value for money

Ease of use

Features

Customer support

58%

would recommend this app

4.1

249

135

Value for money

Ease of use

Features

Customer support

60%

would recommend this app

Pros

“The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process.”

Tavarus M.

REALTOR®

“With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet).”

Rachel F.

Loan Officer

“Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently.”

Bob J.

Team Lead

Pros

“I like that how get a text message when your lead has logged into our site, and also when a lead calls you back, the caller id on your phone shows their name.”

John P.

Manager

“After carefully evaluating several companies, I chose CINC in November 2025 and agreed to pay $999.00 per month.”

Abel M.

Broker Sales Associate

“I was fully committed to making the platform work: I completed all of their recommended training and followed their guidelines.”

Abel M.

Broker Sales Associate

Cons

“I had a ticket open for over 6 months trying to fix how an image was displaying on my homepage and there is almost no way to escalate an issue so you keep babysitting the ticket for weeks.”

Meghan R.

Realtor

“Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types.”

Rolanda R.

Agent

“Some features are limited outside the US, like the zip code thing to get listings, or mexican phone numbers cant register.”

Luis A.

Agent

Cons

“Especially not when most of their competitors are offering the same thing for less than half the price. When you consider the high cost of the platform with the too high percentage cut that CINC takes out of your Google PPC ad spend budget to manage it is insult to injury.”

Erin D.

Owner

“The pricing is too high when there are a hundred other services offering the same thing for half the price. And the consumer facing websites (templates) are not that attractive.”

Erin D.

Owner

“I don’t the fact that for AOL, Yahoo, and Hotmail email users, our email go to their junk mail, and some don’t even get our emails.”

John P.

Manager