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Lofty vs TOP PRODUCER Comparison (2026)

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4.1

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4.4

Good recommendations?

Lofty

TOP PRODUCER

Overview

All-in-one AI-powered CRM and marketing platform helping real estate professionals generate leads, engage clients, and close deals.

Real estate specific CRM software that contains lead generation, follow-up prompts, AI-powered farming, drip campaigns and more.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

129

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

3.8

128

Value for money

Ease of use

Features

Customer support

58%

would recommend this app

4.0

323

177

Value for money

Ease of use

Features

Customer support

64%

would recommend this app

Pros

“The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process.”

Tavarus M.

REALTOR®

“With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet).”

Rachel F.

Loan Officer

“Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently.”

Bob J.

Team Lead

Pros

“I like the notes section which logs all of my notes entered into the system reaching back in chronological order which helps remind me of people that I have contacted recently.”

Michael M.

Agent

“I like that the calendars are accessible to our whole team so we can see what others are doing, and also the customer database and ability to write notes. ”

Jill M.

Team and Brand Manager

“It has multiple different categories, calendar, task templates, contact mgmt and a lot of things i'm still learning”

Brent S.

Real Estate Broker

Cons

“I had a ticket open for over 6 months trying to fix how an image was displaying on my homepage and there is almost no way to escalate an issue so you keep babysitting the ticket for weeks.”

Meghan R.

Realtor

“Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types.”

Rolanda R.

Agent

“Some features are limited outside the US, like the zip code thing to get listings, or mexican phone numbers cant register.”

Luis A.

Agent

Cons

“Websites still look antiquated, could use a GoDaddy type model in the webspace and It is a shame that your profiteering off of people's divorces, to find homes that will be listed using your predictive AI, I would ask that you take that out of your data set, unless you can forward that data and send them adds to help them get into Christian marriage counselling and allow me to handle the conversations as they come in and only seek their good in the process and not try to sell them any of my services. ”

Christopher R.

Owner

“All the leads are worthless, come from Facebook, can never get in touch with any of them, fake numbers, bad email addresses”

Greg R.

Realtor Broker

“they charge and then give you very poor quality leads.”

KEITH W.

sale representative