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Apollo.io vs Happierleads Comparison (2026)

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Good recommendations?

Apollo.io logo

Apollo.io

Happierleads logo

Happierleads

Overview

Cloud-based B2B sales intelligence platform with a 240M+ contact database, multi-channel outreach, and AI-driven engagement tools.

Reach out to companies showing high buying intent, but not converting. We are the only solution that accurately track website visitors when they work from home or while using personal devices. The system allows users to identify anonymous visitors, segment traffic, and connect with decision makers.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

49

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

79

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

398

5

4

3

2

1

271

93

16

4

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

4.8

78

5

4

3

2

1

66

11

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

“It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows.”
NO

Nurudeen O.

Business Outreach Analyst

“I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals.”
LH

Lily H.

Business Marketing

“Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data.”
Verified reviewer profile picture

Nicholas P.

Account Development Manager

Pros

“Great tool to uncover anonymous b2b leads that are visiting your website, and reach out to them in one place.”
DV

Daniel V.

Founder

“Personal level identification of each website visitor is what makes Happierleads outstanding in its category.”
Verified reviewer profile picture

Mukesh D.

Owner

“In-built automated e-mail marketing function is a great sigh of relief for speed and timely follow-ups.”
Verified reviewer profile picture

Mukesh D.

Owner

Cons

“The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20%”
Verified reviewer profile picture

Toni M.

Director of Market Research

“Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it.”
Verified reviewer profile picture

Zaro D.

Owner

“Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation.”
Verified reviewer profile picture

Ellie A.

Co-Founder

Cons

“The product does have a few bugs to work out, such as changing workspaces sometimes hangs. ”
SC

Sean C.

Entrepreneur

“The export feature shows a ridiculous about of information, most of which is blank, could be helpful to some but would be nice to be able to select what data gets exported. Though the biggest issue is that you lose the timeline of the events and only see how many times a company visited but you can't see where or when they visited or for how long.”
BG

Brandon G.

Managing Director

“If a lead browses then it is able to identify the company information but is unable to pin point the user who browsed for information, which makes the outreach a bit difficult.”
Verified reviewer profile picture

Kris R.

Consultant

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features118
  • A/B Testing
  • AI/Machine Learning
  • API
  • Accessibility Compliance (WCAG)
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Automatic Transcription
  • Autoresponders
  • B2B Lead Generation
  • Behavioral Analytics
  • Business Process Control
  • CRM
  • Calendar Management
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Transcription
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Segmentation
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversation Intelligence
  • Conversion Tracking
  • Correlation Analysis
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data
  • Data Enrichment
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Demographic/Firmographic Data
  • Dynamic Modeling
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Features
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Goal Management
  • Graphical Data Presentation
  • Identification
  • Intent Data
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Meeting Management
  • Meeting Notes
  • Modeling & Simulation
  • Multi-Campaign
  • Multiple Data Sources
  • On-Demand Recording
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Language Translation
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Onboarding & Training
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Media Integration
  • Speech Recognition
  • Statistical Analysis
  • Tagging
  • Target Account Identification
  • Task Management
  • Third-Party Integrations
  • Transcript Search & Annotation
  • Visitor Tracking
  • Websites
  • Workflow Automation
  • Workflow Management
  • Total features22
  • A/B Testing
  • AI/Machine Learning
  • API
  • Accessibility Compliance (WCAG)
  • Action Item Tracking
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Dialer
  • Automatic Call Distribution
  • Automatic Transcription
  • Autoresponders
  • B2B Lead Generation
  • Behavioral Analytics
  • Business Process Control
  • CRM
  • Calendar Management
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Transcription
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Segmentation
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversation Intelligence
  • Conversion Tracking
  • Correlation Analysis
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data
  • Data Enrichment
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Demographic/Firmographic Data
  • Dynamic Modeling
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Features
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Goal Management
  • Graphical Data Presentation
  • Identification
  • Intent Data
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Meeting Management
  • Meeting Notes
  • Modeling & Simulation
  • Multi-Campaign
  • Multiple Data Sources
  • On-Demand Recording
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Language Translation
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Recording
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Onboarding & Training
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Media Integration
  • Speech Recognition
  • Statistical Analysis
  • Tagging
  • Target Account Identification
  • Task Management
  • Third-Party Integrations
  • Transcript Search & Annotation
  • Visitor Tracking
  • Websites
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations41
  • Agentforce
  • Airtable
  • Attio
  • Barracuda Web Security Gateway
  • Bouncer
  • Bullhorn
  • Chrome Enterprise
  • Claude
  • Claude Code
  • Clay
  • Close
  • Copper
  • Crelate
  • Dynamics 365 Sales
  • Google Meet
  • Google Workspace
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Hunter
  • Instantly
  • LinkedIn Recruiter
  • LinkedIn Sales Navigator
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Outreach
  • Pabbly Connect
  • Perplexity
  • Pipedrive
  • Prospeo
  • Retell AI
  • Salesforce Commerce Cloud
  • Salesloft
  • Smartlead
  • Surfe
  • Trellus - Real-time cold call AI assistant
  • Vidyard
  • WebsiteTracker
  • Woodstock Optimization Studio
  • Workato
  • Zapier
  • Zoho CRM
  • Total integrations2
  • Agentforce
  • Airtable
  • Attio
  • Barracuda Web Security Gateway
  • Bouncer
  • Bullhorn
  • Chrome Enterprise
  • Claude
  • Claude Code
  • Clay
  • Close
  • Copper
  • Crelate
  • Dynamics 365 Sales
  • Google Meet
  • Google Workspace
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Hunter
  • Instantly
  • LinkedIn Recruiter
  • LinkedIn Sales Navigator
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Outreach
  • Pabbly Connect
  • Perplexity
  • Pipedrive
  • Prospeo
  • Retell AI
  • Salesforce Commerce Cloud
  • Salesloft
  • Smartlead
  • Surfe
  • Trellus - Real-time cold call AI assistant
  • Vidyard
  • WebsiteTracker
  • Woodstock Optimization Studio
  • Workato
  • Zapier
  • Zoho CRM