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ActiveCampaign vs Apollo.io Comparison (2026)

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ActiveCampaign

Apollo.io

Overview

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Cloud-based B2B sales intelligence platform with a 240M+ contact database, multi-channel outreach, and AI-driven engagement tools.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

2.5K

1.7K

681

118

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.5

398

271

Value for money

Ease of use

Features

Customer support

84%

would recommend this app

Pros

“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”

Mamute N.

Sales and Marketing Specialist

“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”

Mark S.

Sales Director

“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”

Mark S.

Sales Director

Pros

“It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows.”

Nurudeen O.

Business Outreach Analyst

“I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals.”

Lily H.

Business Marketing

“Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data.”

Nicholas P.

Account Development Manager

Cons

“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”

Christopher A.

Commercial Director

“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”

Kathryn S.

Owner

“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”

Dan T.

CMO

Cons

“The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20%”