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Apollo.io vs Snov.io Comparison (2026)

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Good recommendations?

Apollo.io

Snov.io

Overview

Cloud-based B2B sales intelligence platform with a 240M+ contact database, multi-channel outreach, and AI-driven engagement tools.

Find and collect pre-verified leads according to your ideal customer profile.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

One-time payment

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

398

271

Value for money

Ease of use

Features

Customer support

84%

would recommend this app

4.5

215

147

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

Pros

“I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals.”

Lily H.

Business Marketing

“Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data.”

Nicholas P.

Account Development Manager

“The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows.”

Shasta W.

Director of Sales Support

Pros

“Snovio proves to be an outstanding tool for sales teams as it aids in searching for emails, contacts, potential customers, company names, and social URLs.”

Sunny K.

eMarketing Manager

“Game changer for finding leads and automatizing your email campaigns”

Jonas C.

Food Engineer

“It should add more data base, initially it takes some time to adapt”

Himaanshu L.

Sr Business Development Consultant

Cons

“The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20%”

Toni M.

Director of Market Research

“Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it.”

Zaro D.

Owner

“Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation.”

Ellie A.

Co-Founder

Cons

“The UI is overloaded and there are many actions around the screen.”

Paula V.

Marketing Support

“For example, to have the contact information include links to all social networks and personal phone numbers. But apparently this would be a violation of the GDPR. Although other services provide such information.”