Lead Forensics vs Lusha

HubSpot Marketing Hub

Salesforce Marketing Cloud Account Engagement

ZoomInfo Sales

SignalHire

LeadIQ

Snitcher

Compare Lead Forensics and Lusha based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Snitcher identifies anonymous website visitors so B2B teams can convert high-intent traffic the moment it lands.

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Empowering B2B business growth and revenue optimization through the enablement of meaningful conversations and enhanced insight.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Behavior Tracking

Campaign Management

Contact Database

Contact Management

Dashboard

Data Extraction

Data Import/Export

Email Tracking

Interaction Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Segmentation

Monitoring

Pipeline Management

Predictive Analytics

Prospecting Tools

Real-Time Analytics

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Sales Forecasting

Sales Trend Analysis

Search/Filter

Source Tracking

Visitor Tracking

Web Traffic Reporting

Lead Forensics

Web-based

A more basic, cost-effective version of the tool could be a great option for companies like ours that may not be frequent users but still want to benefit from the core functionalities.

Marketing Manager

There's limited to say negatively about the platform. They provide great customer service, the insights are great and their pipeline of upcoming features sounds brilliant.

Marketing Specialist

The Lead Forensics Community offers a wealth of resources for sales and marketing teams, including a comprehensive library of product guides, webinars, and access to their outstanding support team.

I have been super impressed with Rikki, our customer success manager's willingness to keep us moving forward to ensure that we get the most out of our subscription.

Director

Great lead capture tool and very pro-active support from the team. We've generated many good customers, based off the insights Lead Forensics has provided about their websites visits.

Managing Director

The actual system is very thorough and clever. Brilliant customer service from [sensitive content hidden.

Head of Marketing

It's a tremendous way to gather information about the prospects you didn't know were interested in working with you, while also helping to prioritize key targets.

Vice President 

This Company does not have a review section, so I will post here. This is a SCAM, do not do it.

Operations Specialist

So far, we are very satisfied with the information Lead Forensics is pulling from our website. The information is insightful and helpful.

Business Development Executive

Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising potential success.

Sales and Marketing Director

And it is expensive, and after a while useless tool as we never felt we got value from it after a while.

Lots of issues with the tool itself: the integration with Hubspot is a premium and is not included, the design of the platform is very poor. The data you get is not that actionable or precise.

Product Marketing

They do a good job onboarding you and teaching how to leverage it. Very talented sales team that is ready to overcome any objection you might have.

Founder

And the seamless integration to LinkedIn allows you naturally engage with your target audience.

GTM Business Development

Ease of use, simplicity is the biggest thing for me.

The members of Lead Forensics we work with are very informed and helpful. The program itself is also very straightforward and insightful.

The quality of contacts in the contact database is awful. This needs to be fixed because it's unusable.

Marketing Executive

Easy to use/navigate and understand the terms of use.

Lead Forensics screenshot: Lead Forensics Visitor List: identify businesses visiting your site with Lead Forensics. Categorize them by sales stage, tailor actions, analyze page time, and access contact info to engage and impress every visitor.


Lead Forensics screenshot: Lead Forensics provides detailed  firmographics: qualify and score visitors based on fit. Understand their size, scope, and location. Access contact info effortlessly. Use automated scoring to prioritize opportunities and drive business growth.


Lead Forensics screenshot: Lead Forensics Visitor Journey Insight: unveil your top marketing campaigns. Identify high-value tactics, track their evolution, and monitor social media, PPC, SEO, and referrals. Optimize strategies and maximize ROI.


Lead Forensics screenshot: Lead Forensics Dashboard: reveals your website's visitors in real-time. Discover who they are, their origin, and interests. Dive into firmographics, gain insights, understand performance, and measure campaign effectiveness.

Large Enterprises

Mid Size Business

Small Business

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

LeadIQ helps optimize your sales team's prospecting and qualification process by allowing sales reps to find, capture, and sync contact information directly to your favorite sales tools with one click.  LeadIQ's AI-Driven Data Verification and Enrichment engine helps you automate your sales engagement through intelligent, real-time lead enrichment that boosts sales opportunities where there’s a record of an interaction with agents.

Valid personal & work emails and phone numbers. Real-time verified contact info for recruiters, sales professionals, and marketeers.

Lusha is an AI-based sales intelligence platform that provides sales professionals with fully compliant global B2B data to uncover business opportunities. The platform offers comprehensive prospecting capabilities through its contact and company search functionality, allowing users to discover ideal prospects using advanced filters including buyer intent and funding information.

Auto Extraction

B2B Lead Generation

Call List Management

Campaign Analytics

Channel Management

Customer Database

Customer Profiles

Customer Segmentation

Customization

Data Aggregation and Publishing

Data Enrichment

Data Integration

Data Security

Data Synchronization

Deal Management

Email Sequences

For Sales Teams/Organizations

Forms Management

Intent Data

Landing Pages/Web Forms

Lead Engagement

List Management

Multi-Channel Communication

Performance Metrics

Real-Time Data

Real-Time Updates

Recommendations

Sales Activity Management

Sales Management

Sales Pipeline Management

Segmentation

Target Account Identification

Third-Party Integrations

Trend Analysis

Workflow Management

Lusha

Windows

Sales

SCAM ALERT - Horrible experience with the software and with the support team. I cancelled the subscription only to find out a few days later that it wasn't cancelled and I was charged anyway.

The tool came with rave reviews and recommendations - either these are all fake or the tool has become disastrously bad recently.

recruitment consultant

It's constantly inaccurate - daily I am calling the numbers provided and its a wrong number. Also some people are a bit worried about how I  got their details.

Business development

For me the best part aside the accuracy of contact information and ease of use, the support team is so lovely , quick to respond, and are always there to take care of you.

Business Development

I love that it integrates with linkedin navigator. It is super easy to use, and very efficient.

Had a great experience setting it up and some good talks with CS to get more value out of it.

Lusha fits nicely into the flow for a sales development rep like myself who uses Linkedin Sales Nav heavily in my outreach. I love that it just opens up and I can choose to unlock the contact easily.

Lusha was a great compliment to tools like zoom info and seamless.ai as the phone numbers would be completely different in most cases.

Sales Development Representative

Lusha is incredibly easy to use and has sped up my prospecting efforts massively. The integration into Salesforce is great (most of the time!) and can really help with keeping the crm tidy.

Emails are near perfectly correct when it does find you one on the prospect you are looking for. Very easy to use and fits in with any process you have as a business.

Lusha is an awesome tool for salespeople looking to find the emails of people they want to reach out to.

Senior BDE

It will fetch these contact details by just clicking on the Lusha icon on the top right corner of your screen. It is very user friendly and easy to use tool.

Director of Sales

Lack of coverage - lots of profiles they have no numbers for.

Sales Manager

Lusha is a very powerful tool and has a great UX. It allows it's users to capture direct dials, work and personal emails just by navigating to their profiles.

Recruitment Consultant

Lusha is great software we use regularly in our company to get the contact details in the recruitment industry we are into. It is really helpful and usually provides an accurate email ID.

A real shame, and would advise against purchasing this tool as the customer service is extremely poor too. Recommend other tools such as Swordfish.

Pricing is on the higher side. Sometimes it feeds you with wrong contacts.

Associate Director

Given the business outcome, i am comfortable spending the amount and since the usablitity is better than other available platforms and price isnt too different - i would recommend sticking to Lusha.

Lead Forensics vs Lusha Comparison (2026)

Lead Forensics

Lusha

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives