OptimoRoute vs Spoke

Elite EXTRA

Jobber

Samsara

Deliver faster, smarter, and more efficiently with Elite EXTRA. Our platform optimizes routing and dispatch, connects you to nationwide 3PL fleets, and automates returns for a seamless customer experience. Cut costs, boost speed, and delight customers with every delivery.

Jobber is field service management software that helps home service businesses stay organized and deliver great customer experiences. With AI tools like Jobber Copilot and automated marketing features, teams can manage more work while delivering five-star service.

Samsara is a fleet operations management platform which helps businesses across various industries including transportation, logistics, and construction streamline fleet operations with features such as GPS fleet tracking, ELD compliance, routing and dispatch, documents, reporting and alerts, and more.

Operations Manager

The customer service is  excellent and since we began using Optimo Route, we have a considerable improvement in our deliveries of product.

Owner

Optimo Route customer service is a pleasure to work with, listens, comes with workable solultions for my specific situation.

OptimoRoute helps route planning businesses provide stand-out service. The cloud-based software plans and optimizes routes in seconds. Save time and free up resources to grow your business. Get started with a 30-day free trial and scalable Starter, Business, and Enterprise pricing.

3PL Management

Activity Dashboard

Activity Tracking

Alerts/Escalation

Alerts/Notifications

Automated Scheduling

Barcode Recognition

Barcode/Ticket Scanning

Barcoding/RFID

Calendar Management

Communication Management

Customer History

Customer Management

Customizable Fields

Customizable Forms

Customizable Reports

Data Import/Export

Delivery Tracking

Demand Forecasting

Dispatch Management

Drag & Drop

Driver ETA

Driver Management

Electronic Signature

Employee Management

File Storage

Fleet Management

Food Delivery Dispatching

For Courier Services

For Freight Operations

Forms Management

For Restaurants

Geofencing

Geographic Maps

Geolocation

Historical Reporting

Import/Export Management

Inventory Management

Job Management

Job Tracking

Label Printing

Live Driver Tracking

Live Tracking

Maintenance Scheduling

Mileage Tracking

Mobile Access

Mobile Alerts

Mobile Signature Capture

Monitoring

Multi-Location

Order Entry

Order Management

Order Tracking

Performance Metrics

Picking & Routing

Progress Tracking

Proof of Delivery

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Real-Time Updates

Recurring Tasks

Reporting/Analytics

Reporting & Statistics

Route History

Route Management

Route Optimization

Routing

Scheduling

Service History

SMS Messaging

Status Tracking

Strategic Planning

Supply Chain Management

Surveys & Feedback

Task Scheduling

Technician Management

Territory Management

Third-Party Integrations

Time Tracking

Traceability

Transportation Management

Warehouse Management

Work Order Management

Most reviewers indicate OptimoRoute delivers strong value for money, citing fair pricing, a generous free trial, and flexible subscriptions. Some reviewers feel the per-user cost and extra charges for advanced features can be drawbacks for larger teams.

Value for money

By industry, OptimoRoute reviewers are most commonly professionals in food & beverages (18%). The most frequent use case for OptimoRoute cited by reviewers is route planning (82%).

OptimoRoute

Web-based

iPad

Android

iPhone

Routific

Onfleet

Badger Maps

Track-POD

Route4Me

RouteManager

eLogii

Spoke

Lite

Custom

technical support engineer

Another major advantage is its flexibility — it allows easy rescheduling, handles last-minute changes well, and provides detailed reporting that helps with performance analysis and operational improvements.

Director

Route planning, tracking, and overall logistics setup are intuitive and reliable, which helps us save time daily and manage deliveries in a structured, predictable way.

Loss Confrol

The ability to import orders in a spreadsheet format and have them populate so I can have a clear picture of how to separate orders into daily routes.

Manager

The actual route optimization engine is very powerful. Once you finally get your data and fleet configured in the system, it handles daily planning, order pushing, and live tracking reliably.

Team Leader

Is the most efficient tool for tracking and location that I have used, it has save our company a lot of money by optimizing everything automatically and securily, the user interface is easy to understand and the customer support is great, we have not encountered any bugs or issues so far.

The Data Management is great, because it allows you to go back and see the proof by way of pictures, but also helps when I do the monthly billing.  

Chief Operating Officer

Dispatchers gained better control of daily planning, drivers benefited from clearer routes and expectations, and leadership gained actionable insights through tracking and reporting.

Logistics Manager

It has helped streamline scheduling and route planning, reduced operational inefficiencies, and improved coordination. While there are minor areas for improvement, the benefits outweigh the drawbacks for organizations that depend on optimized routing.

I can easily change routes, see the addresses on a map, client names, assign priority stops, and then send it all to the driver app.

Operations manager

The optimisation engine is powerful and handles time windows, capacities, and service times well, which makes planning far more efficient than manual methods.

Smart route optimisation that realistically accounts for time windows, service times, driver hours, and vehicle capacity

I really like the mobile integration feature, the live dashboard, the POD requirements, and the report export tools.

Project Manager

The reporting features are also very helpful — we regularly monitor distances traveled, working hours, completed calls, and products delivered. Plus, being able to export data enables us to carry out even deeper performance analysis. Both the admin interface and the driver app are very user-friendly and intuitive.

The platform has allowed us to easily schedule routes for our drivers, optimize our fleet, and increase our weekly deliveries by over 30%.

Nothing major but for us we would like to have the ability to place customers in the system to like a holding area to be ready to allocate a delivery day to drag or move to the relevant day when required, or if there is a change they can be removed from a route back to holding for rearranging instead of deleting or placing in a random day to save re entering the details.

owner operator

Without a computer it's nearly impossible to edit or change your routes, the mobile desktop version doesn't work and these changes can't be made from the app.

What I appreciate most is the ability to optimize our resources — allowing us to reduce our operational costs, and increase over 30% the number of deliveries with the same fleet.

webshop

We truly enjoy using OptimoRoute — it has significantly improved our delivery planning with its efficient route optimization, time-saving features, and easy-to-use interface.

Operations Specialist

I use it on a daily basis to plan the routes for my drivers according to the area and times.

The biggest roadblock is that you cannot programmatically create or import new drivers or vehicles via the API.

I also appreciated the real-time tracking and customer notification features, which improve communication and customer satisfaction.

The reporting and data visibility helped us quickly identify inefficiencies and make operational decisions with confidence.

Field service rep

I mainly use the route planning, but I’m still charged for features I don’t use, which feels unnecessary.   Despite putting in the coordinates, sometime routes are not mapped correctly.

For now it keeps my overhead costs low as I just have to do a little extra work to manually sync with my appointment and client Mgmt program.

Head of Logistics

We have various amounts of data that our drivers need to use, which fit in seamlessly with the platform.

we have been using for last 5-7 years on a daily basis to grocery delivery routing and it has never been down and worked flawlessly for us

The fact that I can see where all my orders are located so I can plan my drivers accordingly and efficiently.

Ideally, I should be able to create custom reports for my clients and adjust exactly what they can or cannot see.

The platform has significantly improved route planning efficiency and reduced the time spent manually organizing schedules.

owner

The pin can be adjusted to precise location (ie Back Alley instead of front street (default for Google maps),

It perfectly shows my route and integrates with GoogleMaps to direct me to each stop.

Sr. Mgr.

Detailed delivery tracking software, we run a cloud kitchen and Optimoroute helps us and driver to prepare cost efficient routes, and ease of use for our customers to track and leave feedback

These all make it easier to manage large delivery routes and keep my team organized in real time.

Sales Account Manager

One of my favorite features is the ability to track the route live, I also appreciate the notifications for proof of delivery and ETA updates for customers.

Sr. Transportation Coordinator

At times, it seems cumbersome when creating routes especially have to create return stops to terminal.

Being able to add and remove stops in real time for my driver.

I would also add that having the barcode scanning require packages to be scanned on delivery as "proof of delivery" and it not allowing the driver to complete the service until all boxes are scanned.

It works best with clean, predictable data, but in fast-moving or highly variable operations it can feel restrictive.

it is confusing to look at, theres too much on my screen at once, the layout is extrmely confusing to navigate for new users

One of the main drawbacks is that the pricing can be relatively high for small teams or businesses with a limited budget.

I've been using the service for years, I use Jobber as my CRM but the routing and automatic communication is garbage.

Advanced reporting and integrations can require additional effort depending on your systems

General Manager

Very positive and it allows us to keep our clients fully informed of progress whilst minimising mileage and maximising efficiency.

There are instances where we need to run additional drivers on certain days and the system currently does not support to add ad-hoc drivers, you need to purchase min. a full month of membership for the same.

Easy visibility of routes on the map, making it simple to spot inefficiencies or last-minute changes

I can easily route all my appointments for the day, week, month, year.

It simplifies complex scheduling and improves overall workflow efficiency.

IT Admin

Great value for money and the tracking / delivery notification have sped up our workflow and cut down operational costs.

The GPS searchable history has also proven invaluable to answer customer's inquiries

Once implemented, it consistently delivered measurable improvements in route efficiency, visibility, and accountability.

User Interface

Pricing

Integrations

Customer Notification

Data Analysis

Map View

Small Business

Mid-size Business

Large Enterprises

Freelancers

Most reviewers indicate OptimoRoute offers strong value for money, highlighting its fair and reasonable pricing, especially for small businesses and those with smaller fleets. They appreciate the generous 30-day free trial, flexible subscription options, and the ability to scale costs as needed. Users say the software quickly pays for itself through productivity gains and increased bottom line. Some reviewers feel the price per user can be a drawback for larger teams or those with tight profit margins, and a few mention that certain advanced features increase costs, making it less ideal for companies not needing those extras.

Curri

Curri is a logistics platform designed to streamline the delivery of construction and industrial supplies. The platform offers a suite of integrated solutions to address the diverse needs of businesses in the built world. Curri's hotshots module provides same-day rush or scheduled middle-and final-mile delivery, while its dedicated module offers recurring dedicated truck and driver services.

OptimoRoute helps field service and delivery businesses provide stand-out service. The cloud-based software plans and optimizes routes in seconds. Save time and free up resources to grow your business. Get started with a 30-day free trial and scalable Starter, Business, and Enterprise pricing.

We also miss the ability to set different communication settings per client, since some customers need SMS, others email, and others WhatsApp‑style messaging.

Spoke (formerly Circuit) is a web-based delivery management software, which helps businesses create optimal routes, manage drivers, and maintain client communication through email or SMS. Features include route renaming, dispatching, real-time updates, and data import and export.

OptimoRoute vs Spoke Comparison (2026)

OptimoRoute

Spoke

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives