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OptimoRoute vs Upper Comparison (2026)

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Good recommendations?

OptimoRoute

Upper

Overview

OptimoRoute helps route planning businesses provide stand-out service. The cloud-based software plans and optimizes routes in seconds. Save time and free up resources to grow your business. Get started with a 30-day free trial and scalable Starter, Business, and Enterprise pricing.

Elevate your route planning with Upper Route Planner, the ultimate solution for efficient and reliable deliveries. Designed for businesses of all sizes and sectors, our platform combines advanced optimization algorithms, customizable features, and real-time visibility to transform your delivery proc

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

35.1

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

268

186

Value for money

Ease of use

Features

Customer support

84%

would recommend this app

4.6

Value for money

Ease of use

Features

Customer support

68%

would recommend this app

Pros

“Simple and efficient, using this software has improved not only our delivery efficiency, but my personal knowledge of route planning as I can see the patterns and sensibilities it follows with every route plan.”

Sean K.

State operations manager

“It has been great tool in routing for delivering wine and picking up wine. When there is a discrepancy with deliveries the pictures are saved to the date and the location, easy search and find.”

Eric C.

Fleet Manager

“The actual route optimization engine is very powerful. Once you finally get your data and fleet configured in the system, it handles daily planning, order pushing, and live tracking reliably.”

FORREST S.

Manager

Pros

“Also, the software’s interface is clean, making it easy for our non-technical members to access it without any training or difficulty.”

Jeetesh H.

National Fleet recall manager

“What I appreciate the most is the simple pricing structure—no hidden fees, just straightforward costs that are easy to budget for.”

Shubham S.

Sales executive

“A little pricey for smaller companies with under 10 drivers”

Chris B.

President

Cons

“Without a computer it's nearly impossible to edit or change your routes, the mobile desktop version doesn't work and these changes can't be made from the app.”

DJ T.

owner operator

“The pricing can be a bit expensive for smaller businesses, and it took some time to learn all the features when we first started using it.”

Tajinder S.

director

“There are instances where we need to run additional drivers on certain days and the system currently does not support to add ad-hoc drivers, you need to purchase min. a full month of membership for the same.”

Nikita M.

Sr. Mgr.

Cons

“I do not like that when we started we were able to text our clients with a time window for delivery, and then, all of a sudden, without any notice at all, UPPER removed this functionality unless we paid more money.”

Brittini P.

Directrice Co Founer

“Also, navigating through the more advanced features has a bit of a learning curve that can be intimidating at first.”

Jeetesh H.

National Fleet recall manager

“The customer service has ruined any potential for reconciliation of our business!”

Dalton G.

Owner