Adobe Experience Manager vs Brandfolder

Canto

Salesforce Marketing Cloud

Bynder

Magnolia

MailerLite Landing Page Builder

Webdam

Compare Adobe Experience Manager and Brandfolder based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Magnolia gives you composable digital experiences made for your real-world needs with hybrid headless CMS, easy integrations, and unified authoring.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

MailerLite's drag and drop landing page builder makes it easy to build professional landing pages in minutes. Customize responsive templates with 20+ content blocks, including surveys, countdown timers, signup forms, and event RSVPs. Connect Stripe to sell online products and digital subscriptions.

Built on an AI-based foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers teams to deliver the right content to customers when and where they need it, all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Analytics

Approval Process Control

Archiving & Retention

Asset Categorization

Asset Library

Asset Lifecycle Management

Asset Sharing

Audit Trail

Autoresponders

Brand Management

Campaign Analytics

Campaign Management

Campaign Segmentation

CMS Integration

Collaboration Tools

Commenting/Notes

Compliance Management

Configurable Workflow

Contact Management

Content Library

Content Management

Content Publishing Options

Conversion Rate Optimization

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Templates

Data Capture and Transfer

Data Import/Export

Design Management

Digital Asset Management

Document Capture

Document Classification

Document Management

Document Review

Document Storage

Drag & Drop

Drip Campaigns

Electronic Forms

Electronic Signature

Email Management

Email Marketing

Email Templates

Engagement Tracking

Event Triggered Actions

File Conversion

File Management

File Transfer

Filtering

Form Builder

Forms Creation & Design

Forms Management

Full Text Search

Generative AI

Image Editing

Image Library

Indexing

Information Governance

Lead Capture

Lead Generation

Lead Management

Media Library

Metadata Management

Mobile Access

Multi-Channel Distribution

Multi-Channel Marketing

Multi-Language

Offline Access

Performance Metrics

Pre-built Templates

Real Time Editing

Real-Time Analytics

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

Search/Filter

Secure Data Storage

SEO Management

Social Media Integration

Tagging

Task Management

Template Management

Text Editing

Third-Party Integrations

User Management

Version Control

Video Management

Video Support

Watermarking

Web Forms

Website Analytics

Adobe Experience Manager

Web-based

Java Developer

AEM makes it easy if you want to migrate from other platforms. Its cross channel content customization options are awesome and takes care the digital experience for all type of users is best.

systems specialist

Using AEM from 2 years and its pretty good CMS tool.customer service is really great and they are pretty quick and knowledgeable. I have also attended the adobe training which is also good to have.

Pharmacist

The Adobe experience manager is a must, especially the experience asset management which uses the Artificial Intelligence (AI) power to get the best results for your business.

Digital Asset Manager

The level of customization and development capabilities are best in the business. We run everything on through AEM.

Graphic Designer

I like that its very easy top understand how to use.

Big Data Engineer

It is very easy to use by business persons. It also has good integration with other Adobe products.

Ecommerce Associate

Difficult at the beginning if you have no knowledge, you'll often have to figure out on your own and spend hours learning something. And also it can be a bit pricey for some small companies.

CLS Education Coordinator

Learning how to use the software can be incredibly frustrating.

Very user friendly and easy to catch on to. AND you can more easily use with other Adobe products.

Account manager

I like the simple GUI of this products it's easy to use and available on trial period. You can use it free of cost with limited function also.

Software Engineer

Adobe Experience manager, The Best Content Management System.

Partner

There are some peoples who will definitely be intimidate by the shear depth and breadth of the software. I suggest getting youtube fired up.

Digital Marketing Lead

Adobe Experience Manager allows for rapid content deployment and is well suited for the scaling that larger organizations need.

IT Solution Architect

From the feature perspective it is very rich and good but if using it as a service is not an option, the deployment model is old and tricky.

Sr QA Analyst

It requires memorizing what differentiates one things from another rather than getting it intuitively as a logical distinction. It also has more to ignore when completing a task.

Systems specialist

Adobe customer support is good. Stuff like compaction , reindexing , purging can be more automated rather than running them frequently.

Sr. UX Designer

For being an Author, you're as limited to the limitations of your developer.

It is a bit expensive for low level businesses.

Adobe Experience Manager screenshot: Adobe Experience Manager content creation

Adobe Experience Manager screenshot: Adobe Experience Manager bulk upload

Adobe Experience Manager screenshot: Adobe Experience Manager creative editing capabilities

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Bynder's AI-enabled Digital Asset Management (DAM) software is an industry-leading, cloud-based solution for organizations that want to easily manage all their digital content. DAM operates at the heart of your marketing ecosystem. A single source of truth for all your digital assets.

Canto is the industry-leading digital asset management (DAM) platform that helps organizations centralize, manage, and distribute their digital content. Canto's powerful search and collaboration features enable teams to quickly find, share, and work with their assets, streamlining workflows and accelerating time to market. With countless integrations, Canto seamlessly connects to the tools your team already uses.

Webdam is a  web-based asset management solution that lets businesses centralize, track, manage, locate and share digital assets internally. It allows marketers to manage and share assets from one branded central library, retrieve media, auto-convert files,  manage digital rights and more.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more

Artwork Management

Brand Guidelines

Change Management

File Sharing

Fulfillment Distribution

Multiple Format Support

Project Management

Real-Time Data

Rights Management

ROI Tracking

Role-Based Permissions

Sentiment Analysis

Single Sign On

Task Progress Tracking

Visual Analytics

Workflow Management

Brandfolder

Marketing Manager

The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees.

Creative Operations Manager

It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack.

Senior Traffic Coordinator

It's quick and easy to upload, tag, and share assets. The support team was super helpful when needed.

Communications Coordinator

Brandfolder is the best solution to help you sort, manage, and share digital assets. Plus, they invest in their customers by constantly innovating and improving their platform.

Software Developer

We found Brandfolder to be a cost effective, user friendly and very powerful tool for allowing us to store and share our assets.

Office Manager

The team is incredibly helpful and was a huge asset in helping us implement brandfolder to our team. The database is aesthetically pleasing, really easy to use, and has great search features.

Head of Creative Design

All my assets are right there. I can just search for what I need asset wise which is nice to use key words.

Sr Director, National Sales

As someone working in sales, there are often times I need quick access to marketing assets - Brandfolder's user interface is great and by far the best I've worked with personally.

Digital Asset manager

We've had a great experience using the Brand folder platform. The ease of use as well as the online chat support is great.

External Communications Manager

It's great that all our employees have access to it and and use approved photos and templates for their individual department's needs.

Cost Operations Manager

It makes me feel confident I am using official corporate collateral that has the latest branding and layouts to ensure I have a polished and professional-looking document each time.

Global Marketing Manager

Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way.

Marketplace Manager

Ease of use, quality, separate folders, clarity in where things are located.

Adobe Experience Manager vs Brandfolder Comparison (2026)

Adobe Experience Manager vs Brandfolder Comparison (2026)

Adobe Experience Manager

Brandfolder

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives