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Brandfolder

Cloud-based digital asset management and sharing platform

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Brandfolder Pricing, Features, Reviews and Alternatives

Brandfolder product overview

What is Brandfolder?

Brandfolder is a cloud-based SaaS that provides digital asset and identity management (DAM) for brand conscious businesses right up to Enterprise-level. Scalable pricing plans range from the provision of a "Basic" public-facing home for the storage and sharing of brand assets, to Premium and Enterprise packages, which add privacy controls, user permissions, custom branding, expert onboarding with asset auditing, multi-format video transcoding and more. Built with the aim of empowering brands to improve the organization, consistency, and efficiency over digital assets, the platform crucially allows promotional materials to be stored and manipulated within one coherent space. Marketing collateral such as logos, images, fonts, brochures, business cards, jingles, videos and even corporate color swatches are stored side by side in easily browsed display layers and auto-tagged for rapid intelligent search.

Key benefits of using Brandfolder

  • Brandfolder is a cloud-based digital asset management platform promising a highly intuitive user interface that provides a public-facing hub for corporate PR teams, leaders and designers.


  • Brandfolder provides a public-facing, centralized repository with scalable online storage and file management of multi-format, multimedia assets including photos, graphics, logos, fonts, press releases, videos and more.


  • Auto-tagging and metadata support keeps assets traceable quickly via intelligent search, while file sharing with anyone is made quick, open and tracked through URL linking.


  • Built-in insights and analytics capabilities track the storage and sharing of assets, along with user activity to provide visualized feedback on distribution and usage numbers.


  • Integration with leading creative design, productivity and workflow applications such Adobe Illustrator, Photoshop and Microsoft Office allow assets to be opened natively, while connectivity to Adobe InDesign server facilitates template editing.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Phone Support
    Knowledge Base
    Chat
    24/7 (Live rep)
    FAQs/Forum

    Training options

    In Person
    Webinars
    Live Online
    Documentation

    Brandfolder pricing information

    Value for money

    4.6

    /5

    426

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Brandfolder features

    Functionality

    4.5

    /5

    426

    Total features

    45

    10 categories

    Most valued features by users

    Reporting/Analytics
    API
    Third Party Integrations
    Customizable Branding
    Alerts/Notifications
    Template Management
    Activity Tracking
    Asset Lifecycle Management

    Functionality contenders

    Brandfolder users reviews

    Overall Rating

    4.7

    /5

    426

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.8/10
    Rating distribution

    5

    4

    3

    2

    1

    310

    110

    6

    0

    0

    Pros
    The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees.
    It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack.
    It's quick and easy to upload, tag, and share assets. The support team was super helpful when needed.
    Cons
    As with any software, having a dedicated admin is necessary and a lack thereof can be frustrating.
    Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.
    Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections.

    Overall rating contenders

    Overall Rating

    Great File Management Tool!

    Reviewed 5 months ago

    Transcript

    Lindsey M. : Hi, my name is Lindsey. I am a senior marketing consultant. I give Brandfolder five stars....

    AvatarImg
    AvatarImg

    Jolie H.

    Retail Presentation Manager

    Sporting Goods, 51-200 employees

    Review source

    Overall Rating

    Brandfolder is a great tool

    Reviewed 2 years ago

    Transcript

    Jolie H.: My name's Jolie. I am a retail services and training manager in the bicycle industry and I...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Single source and easy way to managing all digital assets

    Reviewed a year ago

    All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.

    Pros

    The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

    Cons

    The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Review from the pizza industry

    Reviewed a year ago

    My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder.

    Pros

    This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.

    Cons

    Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    Brandfolder Review

    Reviewed a month ago

    I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's easy to use and makes work faster.

    Pros

    I like that it's a single source of truth for all our assets.

    Cons

    That I can't use the CDN everywhere and the share links need an easier location to reference them.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

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    Did not deliver on pitch

    Reviewed a month ago

    We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.

    Pros

    I like the search capability, clean design, and unlimited free guest users.

    Cons

    Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    Makes it easy to share files with co-workers and clients

    Reviewed 2 months ago

    The lockout imposed by covid prompted us to shift our focus to remote consultation. Using Brandfolder, we were able to give our customers big files quickly and easily. Using the Guest Uploads functionality, we can aggregate assets from our network so that we may all benefit from their contributions. Using this tool, our partners may upload huge files without having to send them over email.

    Pros

    The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier.

    Cons

    I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past.

    Brandfolder FAQs and common questions

    Q. What type of pricing plans does Brandfolder offer?

    Brandfolder has the following pricing plans:
    Free Trial: Available


    Q. Who are the typical users of Brandfolder?

    Brandfolder has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Brandfolder support?

    Brandfolder supports the following languages:
    English


    Q. Does Brandfolder offer an API?

    Yes, Brandfolder has an API available for use.


    Q. What other apps does Brandfolder integrate with?

    Brandfolder integrates with the following applications:
    Microsoft SharePoint, HubSpot Marketing Hub, Drupal, Google Analytics 360, Dropbox Business, Jira, Zapier, Gmail, Highspot, Trello, Templafy, Box, CI HUB, Sketch, WordPress, Gelato Globe, Salesforce Sales Cloud, Okta, Slack, Microsoft 365, Canva, Adobe Photoshop, Adobe Illustrator, Contentstack, Adobe Workfront, Wrike, Marketo Engage, Contentful, Shopify


    Q. What level of support does Brandfolder offer?

    Brandfolder offers the following support options:
    Email/Help Desk, Phone Support, Knowledge Base, Chat, 24/7 (Live rep), FAQs/Forum

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