Brandfolder Pricing, Features, Reviews & Comparison of Alternatives

Brandfolder

Cloud-based digital asset management and sharing platform

4.71/5 (387 reviews)

Brandfolder overview

What is Brandfolder?

Brandfolder is a cloud-based SaaS that provides digital asset and identity management (DAM) for brand conscious businesses right up to Enterprise-level. Scalable pricing plans range from the provision of a "Basic" public-facing home for the storage and sharing of brand assets, to Premium and Enterprise packages, which add privacy controls, user permissions, custom branding, expert onboarding with asset auditing, multi-format video transcoding and more. Built with the aim of empowering brands to improve the organization, consistency, and efficiency over digital assets, the platform crucially allows promotional materials to be stored and manipulated within one coherent space. Marketing collateral such as logos, images, fonts, brochures, business cards, jingles, videos and even corporate color swatches are stored side by side in easily browsed display layers and auto-tagged for rapid intelligent search.

Updating every instance of an altered asset in one click, Brandfolder also assists user workflows and file requirements with automatic conversions or resizing. Moreover, the platform supports internal and external distribution with a range of sharing methods including the copying or emailing of URL download links. Tracking where these links go and how they are then employed, Brandfolder (Enterprise) then bundles insights and analytics capabilities to visualize asset and user performance data. Integration with existing creative apps and marketing tools is expandable thanks to Brandfolder's RESTful API and includes connectivity to Adobe InDesign server for live, inline template editing, while additional product features include dedicated expert-led customer support.
www.brandfolder.com

Pricing

Pricing options
Subscription
Free trial
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Brandfolder screenshot: Single assets or whole Brandfolders can be shared by simply sending a link, toggling whether access requires user identification and any expiration for the linkBrandfolder InsightsBrandfolder screenshot: Analytics capabilities provide insights and visualizations to reveal the best performing assets, how they are being used and the identity of those using themBrandfolder screenshot: The sharing of assets including images or any file can be done via copying a URL link, with the asset fully tracked throughout usageBrandfolder screenshot: Example of a selection of image assets within a Brandfolder, showing thumbnails selected by checkboxes for batch action Brandfolder screenshot: Assets are automatically tagged when stored within Brandfolder to make them more searchable and faster to find Brandfolder screenshot: An example Brandfolder showcasing the commercial potential and high profile usage of the platform for brands such as ShazamBrandfolder screenshot: Platform users are backed by Brandfolder support services across a multitude of channels including email, phone, live chat and moreBrandfolder screenshot: Multiple assets can be selected and downloaded together or individually, with the ability to choose file format and sizingBrandfolder screenshot: A range of features supports brand managers to ensure consistency, such as color palettes, multiple file format downloads, auto-tagging and metadata etcBrandfolder screenshot: A whole variety of assets are stored side by side within display layers, spanning logos, images, videos, press releases and even color palettesBrandfolder screenshot: Intelligent search functionality leverages the auto-tagging associated with assets upon storage to make every type quick and simple to locate when neededBrandfolder screenshot: Brandfolder templating utilizes integration with Adobe InDesign server to customize and share marketing materials from within the platformBrandfolder screenshot: Tracking and analysis insights show total asset activity, alongside the counting of asset views, asset downloads, asset shares and moreBrandfolder in 90 SecondsBrandfolder- Strong Brands Live Here

Brandfolder user reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.5
  4.6
  4.7
Rebecca Adolf

A Modern Interface with an Excellent Pricing Model

Used weekly for 1-2 years
Reviewed 2020-07-31
Review Source: Capterra

The have great customer support, the setup was pretty quick and it's easy to make mass edits.

Pros
I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making.

Cons
I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Mariah Richardson

Brandfolder Review

Used daily for 6-12 months
Reviewed 2020-09-01
Review Source: Capterra

My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.

Pros
I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Cons
I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Madison Church

Amazing Product!

Used daily for 1-2 years
Reviewed 2021-02-16
Review Source: Capterra

Wonderful! I can't say enough good things about Brandfolder!

Pros
It's such an intuitive program and easy for anyone to understand and use.

Cons
It took a while to setup from the ground up, but once you have a base organization structure down pat then it's easy to add to and maintain.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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maggie woolley

Brandfolder Review

Used daily for 1-2 years
Reviewed 2021-02-16
Review Source: Capterra

Overall it has been useful.

Pros
I like the layout and visual aspect of Brandfolder. It is nice to view related files when clicking into assets.

Cons
Sometimes difficult to search when you do not know where an asset lives or how it is titled.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Carly Cento

Perfect Platform for Brand Portal

Used daily for 6-12 months
Reviewed 2021-02-17
Review Source: Capterra

The overall experience with Brandfodler was great from start to finish. It met the needs that we had and our employees use it very often.

Pros
Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal. Following the merger and re-brand of our company, we wanted to create a brand portal is to centralize all digital assets, and having an efficient system to manage them is paramount to maximize productivity. As all digital assets are controlled in one place, we can be confident that off-brand or out-of-date assets are no longer available to employees. After reviewing other platforms, we decided to choose Brandfolder as our digital asset hub given the customization, security, and permission levels. The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees. The program is very intuitive and our employees were able to set up their account and use the platform without and training. Features we liked the most: Super customizable to the brand (logos, colors, fonts, etc.) Brand guidelines (set up in the system which links from the Collection) User rights (different teams can see different assets) Vanity URL (custom to our brand) Insights & analytics (easy reporting, can see which assets are being viewed/downloaded the most)

Cons
The brand guidelines were one of our favorite features, however, it was not the easiest to design. While there are templates to use and plug and play, we wanted ours to be highly designed to match our brand. To do so, CSS coding is needed. The support team was great in sharing some code ideas from other brand guidelines they have seen. The coding was fairly easy to learn and we were very happy with the end product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Brandfolder features

API
Customizable Branding
Template Management
Third Party Integration

Activity Dashboard (446 other apps)
Automatic Notifications (241 other apps)
Campaign Analysis (343 other apps)
Campaign Management (434 other apps)
Campaign Planning (224 other apps)
Campaign Segmentation (232 other apps)
Content Management (321 other apps)
Customizable Templates (333 other apps)
Data Import/Export (294 other apps)
Drag & Drop Interface (272 other apps)
Engagement Analytics (295 other apps)
Monitoring (278 other apps)
Multi-Channel Marketing (269 other apps)
Real Time Analytics (272 other apps)
Reporting & Statistics (439 other apps)
Social Media Integration (339 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Brandfolder

Key features of Brandfolder

  • Asset sharing
  • Discussion boards
  • Requirements database
  • Filtered search
  • Search within document
  • User defined permissions
  • Multi-format output
  • Social sharing
  • Brand control
  • Usage tracking / analytics
  • Keyword search
  • Online proofing
  • Identity management
  • Brand management
  • Active Directory integration
  • Asset auditing
  • CRM integration
  • Customizable branding
  • File management
  • File transfer
  • Permission management
  • Privacy options
  • Single Sign On
  • Template management
  • Video support
  • Visual analytics
  • Multiple format support
  • API
  • Role-based permissions
  • Custom URLs
  • User access controls
  • Tagging
  • Collaboration tools
  • Asset management
View All Features

Benefits

Brandfolder is a cloud-based digital asset management platform promising a highly intuitive user interface that provides a public-facing hub for corporate PR teams, leaders and designers.

Brandfolder provides a public-facing, centralized repository with scalable online storage and file management of multi-format, multimedia assets including photos, graphics, logos, fonts, press releases, videos and more.

Auto-tagging and metadata support keeps assets traceable quickly via intelligent search, while file sharing with anyone is made quick, open and tracked through URL linking.

Built-in insights and analytics capabilities track the storage and sharing of assets, along with user activity to provide visualized feedback on distribution and usage numbers.

Integration with leading creative design, productivity and workflow applications such Adobe Illustrator, Photoshop and Microsoft Office allow assets to be opened natively, while connectivity to Adobe InDesign server facilitates template editing.