Meta for Business vs Buffer

HubSpot Marketing Hub

Instagram

Hootsuite

Twitter/X

Sprout Social

Later

Compare Meta for Business and Buffer based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Activity/News Feed

Automated Publishing

Campaign Analytics

Campaign Management

Chat/Messaging

Content Library

Content Management

Document Management

Group Management

Image Library

Live Chat

Media Library

Monitoring

Multi-Account Management

Multi-Campaign

Post Scheduling

Real-Time Chat

Reporting/Analytics

Social Media Monitoring

Social Promotion

Tagging

User Profiles

Meta for Business

Android

Web-based

Marketing Communications Assistant

More than that, our audience is glad to consume content about topics they are interested in and to join the conversation surrounding our posts, to be a part of our community.

Mechanical Engineer

It is fun of using facebook  and contineously improving. It is good place for startup  business as you can advertise your goods from any anywhere.

Designer

For me the most thing I liked about this software is the ease of use because simply is easy an cofortable in work on it and given as the best performance.

Owner

All the ads are a bit crazy. And there's lots of fake accounts with fake info set up solely to scam ppl.

Writer and Designer 

It is very much a if a user sees offense in anything you do, you could have someone report a post that they find offensive and be punished even if it follows the guidelines.

Home maker

I dislike they way they handle elections, they way they handle reporting and banning. Someone can get banned for saying something that wasn’t even offensive and they have no one to talk to about it.

Business Sale Executive

All features of Facebook application are great and ease of its feature for everyone. Facebook shop is one of the good feature for eCommerce.

It can be confusing at times to navigate the site or app because you get lost in other things that pop up or notify you.

From just keeping in touch with friends and family to engaging with your favorite stars and even growing small businesses. Facebook is what it is because it's easy, popular, and extremely useful.

Videographer

Super easy to use and their monetization options for ads is fantastic and extremely affordable.

Primart Teacher

Overall experience had been great. I have been using it for 5 years in a row now and it helps to reach out to various people helping to provide your personal details secure too.

Construction 

I love how easy and  inexpensive it is to advertise on Facebook. I like that my company can have a page and it’s easy for customers to reach out.

Bad (non existing) customer support, and bad user interface. It is critical to use Facebook in my business though.

freelance

Friends, Pages and groups suggestions, good. The interface is nice and comprehensive.

Patient Access Representative

I like Messenger and use it more than I use the texting feature on my phone. I like that you can send money instantly with Messenger, that's a big help.

Facebook

Overall, it is a positive experience to integrate your content for your business on facebook. It provides you an easy, and timely way to help take your business and reach out to the market place.

Application Engineer

Interface is amazing and nowadays Facebook is been used for many good things.

Application Designer

The organization of reach reports makes analysis and decision making much easier. The usability and integration with other applications in general is very good.

Meta for Business screenshot: Messenger for business

Meta for Business screenshot: Facebook for Business

Meta for Business screenshot: WhatsApp for Business

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

@mentions

Alerts/Notifications

Automated Scheduling

Calendar Management

Collaboration Tools

Data Import/Export

Data Visualization

Multi-Channel Campaigns

Performance Metrics

Reporting & Statistics

Social Media Integration

Third-Party Integrations

Buffer

iPad

iPhone

Marketing Manager

The scheduling was great and the reports are probably the best out there. It also has a great mobile app which never crashed on me.

Video Editor and Social Media Content Creator

Just choose the option that fits your needs. Another Buffer feature I love is the ability to share the same post to multiple platforms with the appropriate variations.

Company Director

It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.

author

I love social media schedulers, and this is a good one. I like that it's relatively inexpensive, and easy to connect with social media accounts.

Buffer has been one of the only platforms I've had trouble with when it comes to failed posts. It didn't happen that frequently, but it happened often enough that it was a pain point.

Good platform for scheduling you SOME posts, very easy to use and a big help for people with multiple SOME channels.

Its free  as well so you can try it out until you want to take its premium membership. Easy to set up, easy to connect and their customer support is also great.

If you're an avid social media user/manager with multiple accounts, it seems like a great resource for scheduling posts. They also have an extensive blog/education section, which is quite informative.

freelance VA

Since my client uses Pinterest, this a good alternative for Tail. The link shortener feature is my lifesaver.

Founder

Integration with BulkBuffer. All of this has made Buffer a win win for me.

Manager, People & Possibilities 

I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts.

Creative Director 

Buffer is a great tool to use if you would like to schedule social media posts all in one go. It can help you post to multiple networks and also get handy reports on how your social media is doing.

So all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy.

Blogger

I love how simple Buffer is to use, and I use it often for my Instagram. The UI/UX is very intuitive, and I like it that is not crammed with many unnecessary integrations.

It can be a little confusing to learn the interface and features of customizing for each platform.

Social Media Manager

But these generally are problems users can expect to encounter with any social scheduling platform.

Marketing Executive

Again, I'll sometimes post manually on Twitter so that I can tag accounts. Finally, you can post multiple images on posts, which is especially a drawback for Instagram.

Marketing

Must have to ensure your posting to your social media. Customer support is very fast too.

Meta for Business vs Buffer Comparison (2026)

Meta for Business

Buffer

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives