Meta for Business vs Metricool

Instagram

Hootsuite

Twitter/X

Buffer

Sprout Social

Later

Compare Meta for Business and Metricool based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Activity/News Feed

Automated Publishing

Campaign Analytics

Campaign Management

Chat/Messaging

Content Library

Content Management

Document Management

Group Management

Image Library

Live Chat

Media Library

Monitoring

Multi-Account Management

Multi-Campaign

Post Scheduling

Real-Time Chat

Reporting/Analytics

Social Media Monitoring

Social Promotion

Tagging

User Profiles

Meta for Business

Android

Web-based

Marketing Communications Assistant

More than that, our audience is glad to consume content about topics they are interested in and to join the conversation surrounding our posts, to be a part of our community.

Mechanical Engineer

It is fun of using facebook  and contineously improving. It is good place for startup  business as you can advertise your goods from any anywhere.

Designer

For me the most thing I liked about this software is the ease of use because simply is easy an cofortable in work on it and given as the best performance.

Owner

All the ads are a bit crazy. And there's lots of fake accounts with fake info set up solely to scam ppl.

Writer and Designer 

It is very much a if a user sees offense in anything you do, you could have someone report a post that they find offensive and be punished even if it follows the guidelines.

Home maker

I dislike they way they handle elections, they way they handle reporting and banning. Someone can get banned for saying something that wasn’t even offensive and they have no one to talk to about it.

Business Sale Executive

All features of Facebook application are great and ease of its feature for everyone. Facebook shop is one of the good feature for eCommerce.

It can be confusing at times to navigate the site or app because you get lost in other things that pop up or notify you.

From just keeping in touch with friends and family to engaging with your favorite stars and even growing small businesses. Facebook is what it is because it's easy, popular, and extremely useful.

Videographer

Super easy to use and their monetization options for ads is fantastic and extremely affordable.

Primart Teacher

Overall experience had been great. I have been using it for 5 years in a row now and it helps to reach out to various people helping to provide your personal details secure too.

Construction 

I love how easy and  inexpensive it is to advertise on Facebook. I like that my company can have a page and it’s easy for customers to reach out.

Bad (non existing) customer support, and bad user interface. It is critical to use Facebook in my business though.

freelance

Friends, Pages and groups suggestions, good. The interface is nice and comprehensive.

Patient Access Representative

I like Messenger and use it more than I use the texting feature on my phone. I like that you can send money instantly with Messenger, that's a big help.

Facebook

Overall, it is a positive experience to integrate your content for your business on facebook. It provides you an easy, and timely way to help take your business and reach out to the market place.

Application Engineer

Interface is amazing and nowadays Facebook is been used for many good things.

Application Designer

The organization of reach reports makes analysis and decision making much easier. The usability and integration with other applications in general is very good.

Meta for Business screenshot: Messenger for business

Meta for Business screenshot: Facebook for Business

Meta for Business screenshot: WhatsApp for Business

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Activity Dashboard

Automated Scheduling

Benchmarking

Calendar Management

Campaign Planning

Campaign Scheduling

Commenting/Notes

Competitor Monitoring

Customer Engagement

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Engagement Tracking

Influencer Tracking

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Performance Metrics

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Sentiment Analysis

Social Advertising

Social Listening

Social Performance Management

Visual Analytics

Metricool

iPad

iPhone

Metricool is super intuitive and easy to use. It makes funny and relaxed the social media management.

Software Engineer

The integration between Canva and Metricool is the best feature in my opinion. Also, the feature where I can see right in the schedule when my audience will be online the most is awesome.

Social Media Marketing Specialist

I love the approval and analytics w feature of this software. Metricool provides the most in depth information about my progress on social media and ads.

Overall, I am happy with Metricool. It's been a great tool for me to use to batch create social media content when I have time.

Thanks to this, I have been able to make more informed decisions to improve my social media strategy and maximize my reach.

I love the way the social profiles are organized and the ability to analyze the data.

Social Media Manager

The ONLY complaint I had about Metricool was that you could not post the first comment on Instagram, and BAM. They just fixed that this week.

Lead Consultant

The ability to transition between accounts is very easy and intuitive.

Office Manager

This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post.

However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP.

Co-founder

The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app.

Head of Ecommerce

I have used Metricool for a long time  even when the tool was not as good as it was now. It is easy to use and now have a lot of good features that I have to pay much more for in other solutions.

Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example).

Secretario Técnico de Gestión Web y Redes Socials

API allows us to get data from all sources saved on metricool.

Co-Founder

It's quite easy to setup everything and very intuitive to work with.

Podcast host

Overall, I'm really satisfied that I get all of this for free. If I had a higher budget though I would probably go elsewhere for more features.

Meta for Business vs Metricool Comparison (2026)

Meta for Business

Metricool

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives