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Filmora  Logo

Video editing software for marketing businesses

Table of Contents

Filmora - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Filmora overview

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Based on 727 verified user reviews

What is Filmora ?

Filmora is a video editing tool with key features that include video editing, drag-and-drop functionality, data import/export, a media library, multimedia support, customizable branding, and more.

Who uses Filmora ?

Reviews for Filmora come from a wide variety of industries, including Marketing and Advertising (10% of reviewers), Information Technology and Services (6%), and Entertainment (5%). The most frequent use case for Filmora cited by reviewers is video editing (93% of reviewers).

What do users say about Filmora pricing?

Some reviewers feel Filmora offers good value for money due to affordable pricing and flexible plans, and they appreciate the free version and discounts. However, some users report confusing pricing, extra costs, and limitations with the free version.

Starting price

19.99flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Versatility

Editing

Production

Affordability

Responsiveness

Output

Filmora ’s user interface

Ease of use rating:

Filmora pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(23)
3-4(258)
5(446)

What do users say about Filmora ?

Reviewers appreciate Filmora for its intuitive user interface, making video editing accessible to beginners and efficient for casual users. They find it easy to create professional-looking videos using a wide range of effects, transitions, templates, and audio tools, with many noting the helpful tutorials and fast learning curve. They say the software is suitable for quick edits, social media content, and YouTube videos, even without prior experience.

Users report that while Filmora offers strong value and essential features at an affordable price, some advanced capabilities and resources require paid upgrades or subscriptions. They mention occasional limitations for professional-level editing and express concerns about pricing models and restricted free trial features.

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Who uses Filmora ?

Based on 727 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Entertainment
Internet
Others

Use cases

Video Editing
Video Making

Filmora 's key features

GetApp's analysis of 140 verified user reviews collected between July 2021 and November 2024 identifies Filmora's most critical features and summarizes user sentiment about those features.

Video editing

Reviewers appreciate Filmora's video editing capabilities for their user-friendliness and comprehensive toolset, including green screen, transitions, filters, and overlays. They find it easy to import, edit, and manipulate videos, even for beginners. Users highlight the intuitive interface, which allows for professional-quality editing without a steep learning curve. They also value the ability to add text elements, control color, brightness, and contrast, and utilize advanced capabilities like 4K support and motion tracking. However, some users mention occasional software crashes and a lack of annotation capabilities. Of the 106 Filmora users who gave detailed accounts of their use of Video Editing, 100% rated this feature as important or highly important.

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“Filmora offers a complete set of editing tools such as green screen, transitions, filters, and overlays that users can easily navigate through without feeling overwhelmed.”
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Israel P.

Bilingual Education

“Importing and editing videos is very easy. Just drag and drop the video you want to edit then use the provided tools to crop, edit, and manipulate the video. Separating the Audio from the video allows you easily add elements, and change the format, zoom, and pan. Adding text elements is a snap. We use it to create custom credits, subtitles, and lower thirds. Saving those custom elements allows you to create continuity between different projects.”
JB

John B.

Minister


Drag & drop

Users find the drag-and-drop feature of Filmora highly convenient and user-friendly. They report that it simplifies the process of importing media assets into projects, saving time and effort. Reviewers appreciate the ease of rearranging clips on the timeline and the ability to quickly add multiple items. They note that this capability enhances usability and reduces production turnaround time. However, the performance may vary depending on the PC's RAM and file size. Of the 41 Filmora users who gave detailed accounts of their use of Drag & Drop, 100% rated this feature as important or highly important.

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“The drag and Drop feature is a basic one and allows you to drop files directly into a timeline without selecting it in Explorer Window which saves time. It is not instant and the loading speed depends on the PC and file size, but it is better than going all the way down the folders to find an exact file”
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Daniil K.

Software Developer

“Drag & drop catalyzes the process of importing media for performing the necessary alterations with the clip(s) right away - a time-saving alternative that's convenient for newcomers & veteran users of the software.”
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Mohammad M.

Advertising Agent


Data import/export

Reviewers highlight the user-friendly and intuitive nature of Filmora's data import/export capabilities. They appreciate the wide range of supported file formats and the ability to export videos in various resolutions and aspect ratios. Users find it easy to import media files and export videos directly to social media platforms like YouTube, Vimeo, and Facebook. Some users mention that exporting can take longer depending on the resolution and that higher RAM is needed for smoother performance. Of the 33 Filmora users who gave detailed accounts of their use of Data Import/Export, 97% rated this feature as important or highly important.

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“I like that Filmora's Data Import/Export feature is quite user-friendly and intuitive, allowing me to easily move media files between different projects and platforms. It's a great time-saver and it makes working with data a lot smoother. I also appreciate the fact that the feature supports a wide range of file formats, which makes it even more versatile.”
MZ

Md Z.

Graphics designer

“I need to author videos in several formats and output sizes and orientations using the same basic content. Filmora makes that very fast and easy using the same content and repurposing for Social Media, Website, even changing aspect ratios and quality”
MW

Michael W.

V.P. Business Development


Media library

Users appreciate Filmora's media library for its vast collection of templates, effects, and royalty-free media. They find it well-organized and easy to navigate, which saves time during the video production process. Reviewers value the ability to import their own media and the frequent updates adding new effects and templates. However, some users feel that the library could offer more free content and that a special subscription plan is required to access the majority of it. Of the 54 Filmora users who gave detailed accounts of their use of Media Library, 94% rated this feature as important or highly important.

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“Fimora has a vast library filled with high-end professional templates, effects, and tutorials for all levels of video production.”
TJ

Timothy J.

CEO

“You can upload your media and use that and create your own library but this tool lacks inbuilt free open media library that other online software provides us.”
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Nitin S.

Senior Graphics Designer


Multimedia support

Reviewers indicate that Filmora offers excellent multimedia support, accommodating various file formats such as MP4, WMV, AVI, MKV, and MP3. They appreciate the software's ability to handle different media types, including text, audio, images, and animations. Users find it easy to import and work with these assets, enhancing the versatility and quality of their video projects. They also mention the availability of tutorials and resources to help with multimedia usage. Of the 17 Filmora users who gave detailed accounts of their use of Multimedia Support, 88% rated this feature as important or highly important.

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“I like that it supports many different multimedia types such as MP4, WMV AVI, MKV, MP3, etc. ”
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Josue R.

YouTube

“really easy to drag and drop multimedia and over the top it has options for support to it even has inbuilt tutorials for that”
SA

Syed A.

Youtube content channel


Customizable branding

Users report that Filmora's customizable branding allows them to add logos, watermarks, and custom text to their videos, making them look more professional and unique. They appreciate the ability to personalize their videos with branding elements and create a consistent brand identity. Reviewers find the process of adding and customizing these elements straightforward and easy to perform. However, some users mention that more options for customization would be beneficial. Of the 19 Filmora users who gave detailed accounts of their use of Customizable Branding, 79% rated this feature as important or highly important.

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“you can create and customize your logos and their animations or intros from the program”
CC

Carolina C.

light designer

“You can use your own logo in video editing which looks awesome when editing is complete.”
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Rudra P.

You Tuber


All Filmora features

Features rating:

Video stabilization
Video creation
Animation
Text overlay
Video management
Preview functionality
Content management
Templates
Text editing
Image editing
Labeling
Multi-Channel marketing
Filtering
User management
Social promotion
Social media integration
Motion tracking

Filmora alternatives

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Filmora pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Individual

19.99

Per month

Features included:

  • 10 Updates Annually
  • 1gb Service
  • Audio Editing
  • Color Editing
  • Giphy
  • Pixabay)
  • Stock Media (Unsplash
  • Video Editing

Team and Business

155.88

/user

Per year

Features included:

  • 1-1 Sales Report
  • Flexible Payment Options
  • Free Tech Support
  • Free Updates
  • Multi-User Control
  • No Attribution Required
  • Permission for Company Use
  • Volume Discount

User opinions about Filmora price and value

Value for money rating:

Of 157 reviews that provide robust commentary on Filmora 's price and value, 55% mention it in a positive light.

Some reviewers feel that Filmora offers good value for money due to its affordable pricing options, including a perpetual license and various subscription plans. They appreciate the free version, which provides essential features and flexibility for basic video editing. Users think the software is budget-friendly compared to other professional video editing tools, and they find the annual subscription and lifetime plans particularly cost-effective. Some users report that the free version allows them to explore the software before committing to a purchase, and they value the frequent promotions and student discounts.

However, some users say the free version's watermark on exported videos is a significant drawback, making it less useful for professional purposes. They also mention that the pricing model can be confusing, with additional costs for extensions and updates. Reviewers indicate that the cost of monthly subscriptions for effects and plug-ins can add up, making it less affordable in the long run. Some users report dissatisfaction with the discontinuation of lifetime updates and the need to pay for new versions. They find the trial version too limited to fully evaluate the software's capabilities.

, and

To see what individual users think of Filmora 's cost and value, check out the review excerpts below.

“Its strong points are the price (buy a license, which lasts forever and with free updates included), the effects and transitions and the timeline.”
FP

FAUSTO P.

Graphic Designer

“One word Awesome and with the price range it come on its a handsdown winner also some time lots of promotion going on for annual subscription which is alot on its current price point.”
SA

Syed A.

Youtube content channel

“lacks sophisticated featuresWatermarks in the Free VersionOnly compatible with Mac and WindowsCostly Monthly And Annual PlansFrequently LagEditing in 4K Is Bad”
RD

Raja D.

student

Filmora integrations (3)

Integrations rated by users

We looked at 727 user reviews to identify which products are mentioned as Filmora integrations and how users feel about them.

Vimeo logo
Vimeo

Integration rating: 4.5 (2)

Other top integrations

Filmora support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Phone Support
FAQs/Forum

Training options

Videos

Filmora FAQs

Q. What type of pricing plans does Filmora offer?

Filmora has the following pricing plans:
Starting from: $19.99/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What is Filmora used for?

Filmora is a video editing software that helps businesses create and distribute white-labeled marketing videos. Marketing professionals can use the drag-and-drop interface to import and arrange multimedia elements and create a magnetic timeline. Filmora's editing tools allow staff members to delete specific clips, crop videos, change playback speed, add watermarks, and rotate images according to specific requirements. The advanced editing module lets staff members color tune still images, play videos in reverse, and adjust the brightness, color, exposure, contrast, vibrance, and saturation of media files. It also lets users add several elements, such as animated texts, stickers, filters, overlays, transitions, sound effects, and colorful borders across video clips and still images. Filmora allows staff members to export created videos in multiple file formats, such as mp4, wmv, hevc, avi, gif, and mp3. Staff members can share created videos across social media channels, such as Vimeo and Youtube directly from the platform. It also allows users to insert custom text and adjust text alignment, fonts, border, opacity, blurriness, and size.


Q. Who are the typical users of Filmora ?

Filmora has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Filmora support?

Filmora supports the following languages:
French, Portuguese, Spanish


Q. Does Filmora support mobile devices?

Filmora supports the following devices:
Android, iPad, iPhone


Q. Does Filmora offer an API?

No, Filmora does not have an API available.


Q. What other apps does Filmora integrate with?

Filmora integrates with the following applications:
Vimeo


Q. What level of support does Filmora offer?

Filmora offers the following support options:
Knowledge Base, Email/Help Desk, Phone Support, FAQs/Forum

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