Kartra vs Ontraport

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Constant Contact

ActiveCampaign

Keap

ClickFunnels

Kajabi

Compare Kartra and Ontraport based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

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HubSpot Marketing Hub

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EngageBay CRM

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

With a few clicks, Kartra can send out branded emails using customizable templates that keep your audience engaged and buying. Kartra can split-test your email contents and subject lines, track conversions, and then automatically switch to whichever version converts the best.

Abandoned Cart Saver

A/B Testing

Activity Tracking

Affiliate Management

Alerts/Notifications

Automated Scheduling

Autoresponders

Calendar Management

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Catalog Management

Commission Management

Contact Database

Contact Management

Credit Card Processing

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Security

Discount Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Electronic Payments

Email Campaign Management

Email Distribution

Email Marketing

Email Sequences

Email Templates

Email Tracking

Event Triggered Actions

Form Builder

Forms Management

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Engagement

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

List Management

Live Chat

Marketing Automation

Mobile Access

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Multi-Currency

Multivariate Testing

Order Management

Payment Options

Performance Metrics

Personalization

Predictive Analytics

Promotions Management

Prospecting Tools

Real Time Editing

Refund Management

Reporting/Analytics

Responsive Web Design

ROI Tracking

Sales Analytics

Sales Reports

Sales Trend Analysis

Segmentation

SEO Management

Shopping Cart

SMS Marketing

Social Marketing

Source Tracking

Spam Blocker

Subscriber Management

Tagging

Tax Management

Template Management

Templates

Third-Party Integrations

Visual Analytics

Web Forms

Website Analytics

Website Management

Website Publishing Options

Reviewers indicate Kartra's all-in-one platform helps them save money compared to using separate tools. Some users say the subscription is justified for mid-sized businesses, but others find pricing tiers high and cost prohibitive for smaller businesses. Some reviewers find price increases and upsells frustrating.

Value for money

By industry, Kartra reviewers are most commonly professionals in marketing and advertising (25%). The most frequent use case for Kartra cited by reviewers is as an all-in-one marketing platform (65% of reviewers).

Kartra

Web-based

Windows

Starter

Growth

Professional

Coach and Consultant

As a female coach and consultant in the entertainment world, I would either have to pay for outside templates that fit my business or spend extensive time updating them to fit the brand of my company.

Client Success Specialist

Kartra is the perfect tool to set up multiple-step offers when people click on initial ads and offers.

Owner Operator

I encountered issues with their order pages not processing correctly on a book funnel over a year ago. Despite my repeated requests, they couldn’t fix the problem and kept instructing me to clear my cache as a solution.

THEY CHARGE A COSTLY ANNUAL SUBSCRIPTION FOR FAULTY SOFTWARE, FAIL TO RESOLVE TECHNICAL ISSUES, AND THEN ERASE EVIDENCE OF THEIR LACK OF SUPPORT.

After spending six months building the funnel and membership site, all my hard work was wasted, as I couldn’t run ads to start my business.

Sales Engineer

Its segmentation tools make it easy to organize contact lists, while its powerful automation enables follow-up emails to be sent automatically to customers who haven't completed their shopping.

Consultant

I do not like that they have gone up on their prices and that you have to pay at a higher tier to get features that were previously included.  

The templates were all very masculine and geared toward computers and tech.  

Out of all of my previous CRMs Kartra had an ease of workflow that made the most sense to me.  

CEO and Brand Strategist

I had reached out to them for weeks without a response and then after I disputed their charges on my credit card, then finally someone reached out to ask me ask me to drop the dispute as they were going to offer me a full refund.

It transformed the way I approached my online business by offering an integrated solution for marketing and sales.

Unfortunately, I encountered the same issues when testing the pages.

Content Marketing Manager

The pricing can be a bit steep for smaller businesses, and some of the more advanced features may require additional support to set up and use effectively.

One of the things I liked most about Kartra was its all-in-one platform that encompassed various marketing and business tools.

Senior Data Analyst

It enables me to quickly automate many of my marketing-related chores and operations, which helps me save a ton of time and effort.

Fast forward a year, and I tried to get the funnel working again.

Co-founder & Marketing Director

Kartra is a great all-in-one online platform that allows me to create beautiful webpages and forms, manage my contacts, and track conversions.

It has professional templates, expert text, thorough analytics, a sophisticated autoresponder, affiliate management, and built-in checkout.

Chief Psychologist

We wish the calendar feature in kartra can be reliable and stable, without missed appointments.

Avoid paying for an annual subscription!)

teacher

It's like having an entire marketing team working for me!

Founder

It's an all-in-one tool that will help you build your email lists, create landing pages, and run a successful marketing campaign.

Owner

They now have the campaigns function which allows you to customize your campaigns by editing a pre-existing templates.

It saved me time and allowed me to have a comprehensive view of my marketing efforts.

Email Marketing, creating landing pages, setting up online membership portals, setting up webinar schedules and many other things.

The templates and constant improvement to the software inspires confidence that it is not a "dead" product.

What I like most about Kartra is that it is a complete online software that allows us to market to our existing list.

Coaching Consultant

Initially, I liked that it is all in one platform and that I can have all my business under one roof.

Funnels were difficult to create as everything worked backwards. And the customer support was horrible!

This platform has made my life much easier.

Social Media Consultant

Another potential downside is that Kartra CRM may not be as feature-rich as some other CRM solutions on the market. While the platform offers a wide range of features, it may not be as customizable or flexible as some businesses require.

The built-in automation and analytics are a big plus.

Having said that, considering all the other software solutions that I can drop because of Kartra, I have gotten my value from it.

It also has lots of opportunity for customized coding to truly build out the site of your dreams if you need it.

The most significant disadvantage of Kartra is its price. Although there is a free trial version, the monthly costs associated with some of the plans can be quite high, especially for those who are just getting started.

Kartra is a software that will help you automate your email marketing, sales process, and more.

Manager 

Can set email sequence and this tool will send all the emails at the set time.

Client Service Associate

My dashboard is set up for ease of use and the analytics provide valuable feedback so I can adjust my marketing strategy accordingly based on facts.

Coach

There are a few funnel builders listed in their marketplace I wouldn't recommend, and if you pay through Kartra and need a refund, they may not help you get it back.

I have only encountered positive aspects of Kartra  , including its modern interface and easy-to-use tools.

It was overwhelming and is much to complicated for freelancers

I use kartra to quickly launch an MVP for a business idea or a landing page to collect leads, the premade templates make the website creation super easy and fast without compromising the end result.

It has a lot of features in the same place, so I can do everything inside the platform: landing pages, sales pages, email marketing, online sales, etc.

I absolutely love that it's an all-in-one online business platform that has almost everything you need to run your online business from building webpages, to processing payments, to hosting your products and membership sites, to managing affiliates, a helpdesk, quiz and survey features and so much more.

You can create advance email sequences depending on the behavior of your leads.

As I am running boutique consultancy, we are a very lean team.

Director

As the advertisement says, Kartra is a platform that has everything you need, landig page, sales letter templates, blog, webinar, etc.

I also use the kartra API to integrate the websites I have hosted on kartra with other services like google sheet and slack.

Email Marketing and Sales

Ease of Use

Marketing Campaigns

Building Online Courses

Sales Funnels

Pricing

Automation

Features

Response and Cancellation

Self-Employed

11-50

Some reviewers feel Kartra offers strong value by combining multiple marketing tools into one platform, helping them save on the cost and hassle of using separate apps. Some users say the all-in-one approach justifies the subscription, especially for mid-sized businesses able to offset costs. Reviewers appreciate the range of features included in each plan, though some find the pricing tiers high and note that certain features require upgrading. Some users report the cost is prohibitive for small or new businesses, and they mention competitors offer lower-priced alternatives. Some reviewers find the price increases and upsells frustrating.

Kartra vs Ontraport Comparison (2026)

Kartra

Ontraport

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives