Later Social vs Metricool

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Sprout Social

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Planoly

Emplifi Social Marketing Cloud

Compare Later Social and Metricool based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Instagram

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Snapchat for Business

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Meta for Business

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.

Automated Publishing

Automated Scheduling

Calendar Management

Content Library

Content Management

Data Import/Export

Drag & Drop

Engagement Tracking

Image Library

Multi-Account Management

Multi-Channel Marketing

Performance Metrics

Post Scheduling

Reporting/Analytics

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

By industry, Later reviewers are most commonly professionals in marketing and advertising (21%). The most frequent use case for Later cited by reviewers is social media marketing (100% of reviewers).

Users and use cases

Some users report that Later’s free plan offers useful features for small projects, and reviewers appreciate the ability to try it without upfront payment. However, some reviewers feel the free version is restrictive, and users mention premium plans can become expensive.

Value for money

The Later integrations most frequently cited by reviewers are: Instagram (a social networking product rated 4.8 out of 5 for its integration with Later) and Meta for Business (a social media marketing product, 4.5).

Integrations

Later is a social media marketing tool offering key features such as post scheduling, automated publishing, content management, and multi-account management, among others.

Later Social

iPhone

iPad

Android

Web-based

Starter

Growth

Scale

Marketing Coordinator

It makes planning and scheduling content straightforward and visual, however some features like analytics and multi-account management can feel a bit limited...

Senior Project Manager

Our QA specialist used to leave comments as edits for our team.

Lead Content Creator

I had to start using a different service since Later only allows planning for social media posting in a fairly simple way.

Multimedia Manager

The icons and buttons can be very small and it's not very intuitive if you want to post multiple pieces of media in a single post (such as an Instagram carousel).

Company that do automatic renewal are scammy, they just hope you will forget about it or not read the fine print where it is writen that it will automaticly renew your membership.

owner

It forces me to post some videos directly, defeating the purpose of using a scheduling app.

Director

Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts.

Removing this feature made things more manual.

Content Creator & Marketing

One of my accounts is a online magazine, so when users want to read the article featured on a post, they can click the link in bio and it will take them directly to the article, this is a very important feature and has helped me get new clients.

Strategist

Full integration of channels is not possible like tagging products for facebook schedule, etc

I also like the feature that suggests the best time/day to post to get the most engagement, it has been pretty accurate!

Freelance Social Media Specialist

I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed

Marketing Online in Youtube All Social Media

A useful tool that does not have time and wants to schedule publications on social networking sites, as we know that social networking sites need a lot of time in order to enlarge in terms of interaction and followers, and the secret is that you must be active daily for a year or two after you have a large number of followers and a large interaction after which you can publish Just twice a weekThis is a useful tool that shortens the time and effort, only allocating a week, two weeks, or a month, and scheduling publications for months or years, but you must know the topics required by the followers to analyze and study in order to publish for them exactly what they wantThis is a beautiful marketing plan.

Owner/Founder

Trying to keep up with social media is difficult and it seems pretty much no one can make auto publishing for every single post on every platform a reality so we still have to sub contract marketing and media managers on top of paying for the Later service.

It offers helpful insights to users seeking to increase their social media engagement rates.

Community Manager

I can organize the whole week or the whole month on the calendar.

The reports are very complete and I can show my clients the results of the campaigns.

Chief Wingwoman

Easy to schedule content, and rearrange my content calendar with drag/drop features.

This lack of flexibility and customer service is concerning.

I have not tried a mobile version if they offer one.

CEO / Founder

Not that their expansion to other platforms is a bad thing, it's just that we used it strictly for IG and other platforms for posting elsewhere, so now we were left with a duplication of services.

Head of product

The cost went up from when I first started using itThe amount of posts allowed on each price plan went down Having to reconnect the social handles

Executive

You need to add the ability to be able to manage more social media accounts at a time

manager

I still have to edit individual posts to ensure the correct character count, and that links are relevant and workIt would be better to suggest the best times for posting based on audience engagement and to give more analytics for posts.

There's some really good options in the service, but like I mentioned, I was disappointed I couldn't fully auto publish everything on every platform.

Creative Manager

The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter).  

Copywriter

I loved the fact that Later allows you to schedule posts on several platforms from the same dashboard, you only need to learn the controls once and you can manage multiple platforms.

Worst company ever, be carefull with their "refund policy" they will scam you !

Social Media Manager

I love that you have the ability to store assets in a content bank and then pull the posts when you're ready to create your calendar.

Posting across multiple channels easily and scheduling posts to be sent in the future.

Self Emplyed

I am a freelancer with multiple clients, and I use later to help organize, plan and schedule all my digital marketing assets.

Lead Digital Marketing

I love to use it on regular basis as it saves my lot of time to manage all the social media channels at one place also analyze the insights in same window.

Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features.  

That IG goes to notify rather than auto post and you have to change that each time.

Once you get beyond a ten posts/month the costs becomes a barrier and then it's no longer the best choice.

Writer

I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time.

Easy to upload and add commentsThe phone viewing, to show the feed on instagram

Co-Owner

I use it for Facebook and Instagram posts for the business and it has helped keep me sane when it comes to mass posting.

Digital Marketing Specialist

It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.

Marketing Manager

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva.

National Sales & Project Manager

The biggest reason I choose this software to be able to add a link in bio on every post.   Since I do a lot of recipes, that was key.

I have really enjoyed the easy to use drag an drop scheduler.

SEO and Social Media Consultant

Able to do a number of the platforms, and easily post one item and then put in the adjustments/restrictions on each platform.

I will not be returning to Later if they don't uplevel their pricing and features soon!

Marketing

With a real estate company, we have multiple agents with social media, and it's too much of a cost when there's a free option for multiple accounts.

Owner

It is simple enough to not over complicate the job and has enough tools and options to make it quick and easy.

The images do not connect straight to my iphone library, so I have to go through and upload them into a gallery first which is a small, but unecessary step.

Accounting assistant

Basically you just need to select the desired post date from the calendar and add the media along with the text.

Social Media Management

Reviewers indicate that Later’s post scheduling capabilities are easy to use, time-saving, and valuable for planning content across Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest. Users report they appreciate the visual calendar, ability to preview Instagram feeds, and flexibility to schedule posts down to the minute in their chosen timezone. They find it helpful for organizing and rearranging posts, though some mention limitations with carousel and story auto-posting, and occasional confusion with the process or platform-specific restrictions. Of the 35 Later users who gave detailed accounts of their use of Post Scheduling, 97% rated this feature as important or highly important.

Pricing

Post Management

User Interface

Drag and Drop

Calendar View

Customer Support

Image Posting

Features

Slow and unresponsive support

59% of reviewers feel negative about Later’s customer support. Reviewers indicate frequent delays in receiving responses, sometimes waiting days for help or not getting replies at all. They say there is no clear support ticket system or direct email, and communication often relies on chatbots or outdated articles. Users express frustration with the lack of flexibility and difficulty resolving issues, especially when urgent problems arise. Some users mention that poor support has led them to switch to competing products, as ongoing issues remain unresolved.

Limitations with image posting

Photographer

The platform does not publish stories or carousel images.  

37% of reviewers feel negative about Later’s image posting functionality. Some users report issues with auto-posting multiple images, such as carousels or stories, often requiring manual intervention. Reviewers mention frustration with image quality, noting that scheduled posts sometimes appear pixelated or blurry. They also find the cropping process unintuitive and say uploading images can be cumbersome, especially when dealing with cloud storage or editing for different platforms. Users highlight the lack of support for certain formats and the inability to add alt text, which affects workflow and post quality.

High cost and feature limits

IT engineer

Being a user for years, they suddenly raised their price drastically, for way less options that I had before.

45% of reviewers feel negative about Later’s pricing. Reviewers say the free version is restrictive, limiting the number of posts, profiles, and features available. They find the paid plans expensive compared to competitors, especially for freelancers or those managing multiple brands. Users express disappointment with the value provided at lower tiers and mention that essential features are locked behind higher-priced plans. Some users are frustrated by price increases, automatic renewals, and the lack of affordable options for small businesses or those with limited budgets.

Flexible link in bio tools

Operations Manager

Also love the link in bio tool, it allows us to redirect people to the specific page we referenced in the Instagram post.

95% of reviewers feel positive about Later’s link in bio feature. Reviewers say this tool is crucial for driving traffic from Instagram posts to specific web pages, articles, or products. They appreciate being able to create custom links for each post, manage multiple links, and easily update the bio link without manual changes. Users mention that this feature supports various business needs, from blogs to ecommerce, and helps guide followers to relevant content. They find it easy to use and consider it a significant advantage for publishers and marketers.

Intuitive calendar scheduling

Owner & Illustrator

The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out.

Office Administrator/Education Coordinator/Graphic Designer

I love being able to plan out my social media posting for a whole month, see it laid out on a calendar and easily move things around then have it AUTOMATICALLY post.

100% of reviewers feel positive about Later’s calendar view. Reviewers indicate that the drag-and-drop calendar makes scheduling posts simple and visual, allowing them to see all planned content at a glance. They appreciate being able to customize schedules, collaborate with clients, and move posts around easily. Users find the calendar layout clean and helpful for organizing weeks or months of content, saving time, and supporting creativity. They also value features like timeline previews and the ability to share calendar links for collaboration, making the scheduling process efficient and transparent.

Effective visual content planning

97% of reviewers feel positive about Later’s visual planning capabilities. Reviewers appreciate being able to preview their Instagram feed and ensure a cohesive, on-brand look before posting. They say the visual scheduler helps them organize content aesthetically and plan for optimal engagement. Users highlight the importance of seeing posts in a grid or timeline, which aids in maintaining a consistent visual style. They find the interface clean and user-friendly, and value the ability to move and adjust posts easily. Teams benefit from collaborative visual planning, especially for brands focused on design.

Valuable for small businesses

This is something I recommend to people all the time to help with planning and time saving which is huge for small business owners who are trying to work on and in their business at the same time

100% of reviewers feel positive about Later’s usefulness for small businesses. Reviewers appreciate how it saves time through automation and streamlines social media management, which is crucial for small teams or solo entrepreneurs. They say it’s easy to use, helps with planning and organization, and supports growth in engagement and followers. Users mention that the platform’s features are well-suited for startups, agencies, and nonprofits, and they often recommend it to others in similar situations. They find the tool affordable for small operations and value its ability to support both short-term and long-term marketing strategies.

Freelancers

Small Business

Large Enterprises

Mid-size Business

Some users report that Later offers a generous free plan with basic features, allowing a limited number of posts per month and providing enough functionality for small projects or businesses that don’t need to post daily. Reviewers appreciate the ability to try out the platform without upfront payment and mention that the free version includes useful features like Instagram preview and a link in bio tool. Some users say the paid plans are reasonably priced compared to competitors and find the additional features, such as video posting and Instagram Stories, valuable for their needs. Reviewers indicate that the platform is cost-effective for those managing a small number of accounts and that the ability to pay based on needs is helpful.

However, some reviewers feel that the free version is restrictive, with limitations on the number of posts, profiles, and access to advanced features like analytics and video scheduling. Users think the premium plans can become expensive, especially for freelancers or agencies managing multiple brands. Some reviewers find that features available in higher tiers are included in lower-priced plans of competitors, and they express frustration over price increases and changes to existing plans. Users also mention that the lack of a lifetime plan and recurring monthly fees are drawbacks.

Later

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Activity Dashboard

Benchmarking

Campaign Analytics

Campaign Planning

Campaign Scheduling

Commenting/Notes

Competitor Monitoring

Customer Engagement

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Influencer Tracking

Monitoring

Multi-Channel Data Collection

Multi-Channel Management

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Sentiment Analysis

Social Advertising

Social Listening

Social Performance Management

Visual Analytics

Reviewers indicate that Metricool’s free plan is useful for beginners and allows testing before purchase. Users feel paid plans offer good value for managing multiple accounts, but some users report high costs for advanced features and team use.

The Metricool integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Metricool.

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (32%). The most frequent use case for Metricool cited by reviewers is social media marketing (62%).

Metricool

Basic

Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.

I like the ability to easily schedule content, along with the ability to schedule the first comment too.

Social Media

We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.

Later Social vs Metricool Comparison (2026)

Later Social

Metricool

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives