Later vs Metricool

Hootsuite

Buffer

Sprout Social

Brandwatch

Planoly

Emplifi Social Marketing Cloud

Compare Later and Metricool based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

PLANOLY is a social media planning and management tool that offers a variety of solutions for creators and businesses

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Automated Publishing

Automated Scheduling

Calendar Management

Content Library

Content Management

Data Import/Export

Drag & Drop

Engagement Tracking

Image Library

Multi-Account Management

Multi-Channel Marketing

Performance Metrics

Post Scheduling

Reporting/Analytics

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

Later

Android

Web-based

iPad

iPhone

Social Media Manager

It's easy to quickly and efficiently schedule a month or more in advance, and having the ability to create and save multiple captions to reuse at the click of a button is so helpful.

Founder/Strategist

You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts.

Digital and Content Manager

Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.

Owner & Illustrator

The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to.

Marketing Manager

If you are looking for a tool exclusively to schedule Instagram content in advance with ease (stories and posts), this is a good fit.

CEO / Founder

The beauty and ease of Later hasn't been compromised with their expansion.

Music Producer

It is super easy to use and saves me tons of time with the ability to schedule posts.

Company Director

I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too.

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

Health Coach 

Later is very easy to use. It is helpful to have Later to help schedule posts for businesses on Instagram.

Designer

The ability at save captions and hashtags also saves me a lot of time. Later is a huge time saver for me, and I've found it a lot easier and more intuitive than using other scheduling softwares.

Remembering to occasionally log in and refresh the connection can be inconvenient, especially if the connection isn't refreshed in time because your posts will not publish.

HOT¿BED Gallery Intern

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price.

Owner

I had a lot of problems with posting through the app when I was creating carousel posts. A lot of the times the carousel posts wouldn't go on my IG and then I'd have to do them manually anyway.

President 

Negative because we always post to LinkedIn. Would not have purchased if we’d realized that wasn’t an offering.

MakeUp Artist

I did have a paid account for Later and when I emailed to cancel and get a refund, the company was more than happy to grant my refund. Excellent customer service.

Digital Marketing Manager

The clearcut win for later.com is the Instagram integration. If you've tried other products, you know that Instagram scheduling usually just sends a push to you phone to publish manually.

Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Later screenshot: Later engagement tracking

Later screenshot: Later comment management

Later screenshot: Later Instagram post scheduling

Later screenshot: Later Instagram analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

An end-to-end Social Marketing Cloud for modern enterprises.

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Activity Dashboard

Benchmarking

Campaign Analytics

Campaign Planning

Campaign Scheduling

Commenting/Notes

Competitor Monitoring

Customer Engagement

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Influencer Tracking

Monitoring

Multi-Channel Data Collection

Multi-Channel Management

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Sentiment Analysis

Social Advertising

Social Listening

Social Performance Management

Visual Analytics

Metricool

Metricool is super intuitive and easy to use. It makes funny and relaxed the social media management.

Software Engineer

The integration between Canva and Metricool is the best feature in my opinion. Also, the feature where I can see right in the schedule when my audience will be online the most is awesome.

Social Media Marketing Specialist

I love the approval and analytics w feature of this software. Metricool provides the most in depth information about my progress on social media and ads.

Overall, I am happy with Metricool. It's been a great tool for me to use to batch create social media content when I have time.

Thanks to this, I have been able to make more informed decisions to improve my social media strategy and maximize my reach.

I love the way the social profiles are organized and the ability to analyze the data.

The ONLY complaint I had about Metricool was that you could not post the first comment on Instagram, and BAM. They just fixed that this week.

Lead Consultant

The ability to transition between accounts is very easy and intuitive.

Office Manager

This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post.

However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP.

Co-founder

The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app.

Head of Ecommerce

I have used Metricool for a long time  even when the tool was not as good as it was now. It is easy to use and now have a lot of good features that I have to pay much more for in other solutions.

Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example).

Secretario Técnico de Gestión Web y Redes Socials

API allows us to get data from all sources saved on metricool.

Co-Founder

It's quite easy to setup everything and very intuitive to work with.

Podcast host

Overall, I'm really satisfied that I get all of this for free. If I had a higher budget though I would probably go elsewhere for more features.

Later vs Metricool Comparison (2026)

Later

Metricool

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives