Shopify vs Sumo

Mailchimp

HubSpot Marketing Hub

Squarespace

WooCommerce

Adobe Commerce

TaxCloud

Compare Shopify and Sumo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.

Adobe Commerce empowers B2C and B2B brands to boost conversion and go live faster on a flexible, cloud-native platform. It supports rapid growth across brands and markets with scalable catalogs, a native DAM, and a fast, personalized storefront experience that accelerates growth.

Designed for store owners and developers to build & run eCommerce sites, WooCommerce is an extendable, adaptable, open-sourced eCommerce platform for WordPress

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Activity Dashboard

Catalog Management

Content Management

Customer Accounts

Customer Database

Customer Management

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Data Security

Data Synchronization

Discount Management

eCommerce Management

Electronic Payments

Electronic Signature

Email Marketing

Email Templates

For Retail

For Small Businesses

Gift Card Management

Inventory Management

Inventory Tracking

Item Management

Mobile Access

Mobile App

Mobile Commerce

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Multi-Store

Multiple Payment Options

Order Management

Payment Gateway Integration

Payment Options

Payment Processing

Product Catalog

Product Configurator

Promotions Management

Refund Management

Reordering

Reporting/Analytics

Retail Inventory Management

Retail Management

Returns Management

Sales Reports

Sales Tax Management

SEO Management

Shipping Management

Shopping Cart

Social Media Integration

SSL Security

Stock Management

Templates

Third-Party Integrations

Website Management

Shopify

Android

Web-based

iPad

iPhone

Marketing Director

We love that is is really use to use, to manage the products and check the orders. It is very user friendly, which is really helpful when you have a large team.

Marketing specialist 

I love how easy it is to check out. I love there is a card swiping device too so payments are flawlessly done.

Electrical Engineer

Shopify is a popular tool with great support that makes it easy to get started an online e-commerce business. It has also great integration across different platforms like Laptops/PCs and smartphones.

Student

I love using Shopify for my online shops. It´s easy, the variety of products are amazing and is all very easy to buy.

ux designer

I love everything about Shopify, I mean, it has a great price, has amazing themes in terms of design and user experience, shopify's got it all, really, I highly reccomend it.

Teacher

I was astounded and how connected this software is, not only to all social media but to other applications that can make your Shopify journey great and financially fruitful.

Research Assistant

I have had a pleasant experience so far and I highly recommend it to anyone looking for affordable prices.

Freelancer

Shopify is super easy to use and for me, it is the best e-commerce software because of its user-friendliness and variety of options.

Co-Founder

I've been super happy with it and their product only gets better and better as more third-party companies have smooth integrations.

Accountant

Wow, this a great place to sell your products that can be linked to all your social media platforms. It is also easy to setup compared to the other  software available.

Manager

It is easy to set up and maintain, and product management is a breeze. The themes are all great and it is very easy to quickly set up a good looking shop.

owner/manager

Was not very much support on the stubborn aps that refuse to leave when you delete them.

Courier 

It’s really easy to use for any age individual, it’s customer service is a great a help which to me is one of the best and most crucial to a company is better assist your customer.

Most satisfied software and the website ever,categories and edditing methods are perfect and easy as nothing,even for a person who dont know about website creating, im satisfied.

Tier 2 Lead

With the basic knowledge you can create an outstanding website. Shopify offers a very great customer service, so you can clear all of your doubt quickly.

Photographer

Sometimes on the app I have trouble tracking my package either error from the sending company or from the something on my end in not understanding the app to it's fullest.

Designer

Bad practice, leaves a bad taste in the mouth. No other company does that.

Owner/Operator

Everything about this site/software/shopping program. Products weren't what I ordered, the wife had to deal with horrible customer service.

Shopify screenshot: Product page

Shopify screenshot: Orders

Shopify screenshot: App - Orders page

Shopify screenshot: POS - Sell in-person, online or BOTH

Shopify screenshot: Performance Overview

Shopify screenshot: Main admin panel

Shopify screenshot: Mobile app - manage your store from your iPad or iPhone

Shopify screenshot: Mobile dashboard

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Calculate, collect, and file your sales tax with ease using TaxCloud. Ensure 100% accuracy across all 13,000+ US jurisdictions. Delegate tax reporting to us and save hours each month. Say goodbye to manual filing and let TaxCloud automate it for you.

Easy to install on any website or CMS, Sumo is a suite of free app-like tools for growing website traffic, email subscriber lists and monitoring engagement

A/B Testing

Campaign Management

Conversion Tracking

Drag & Drop

Sumo

Owner

I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.

Manager Marketing

Easy to use, great guides, helps achieve many marketing goals, combines analytics ontop of your website, great features.

Program Director

Sumo has a killer free option for creating a very effective email capture form. It has very detailed analytics and it intergrades with the popular platforms wordpress and shopify.

This is a very solid tool for growing your business. I've built email lists in multiple niches and tools like Sumo help you do that fast, using high-converting (tested) elements on your pages.

Easy to use once fully set up. Very important to me is the ability to A/B test promotions and change pop ups, banners and welcome mats according to my current promotions.

We only wanted to use ONE popup and couldnt. Horrible customer support with limited knowledge about their own product.

Brand Evangelist

You can't integrate with HubSpot until you pay for it. Managing it manually now, but could be a problem in the future.

Blogger 

Ok so I do really like Sumo. I like how I can save email templates.

I like that I can change my pop up box on my website. Their customer support is really good and someone always gets back to me.

Sumo added popup in the footer without letting us know (ON A PAID SUBSCRIPTION!). We lost days to enable the implementation, and yet, the product isnt function.

My emails don't always send out to all my subscribers which is really frustrating.

Project Manager

It has some display related bugs and multiple accounts and sites gets confusing to manage.

Business Owner

It's great for new content websites or blogs which you need to test for lead captures without spending additional budget.

Dott.ssa

I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

Sumo has helped me double my email subscribers which helps me convert them into customers.

Administrator

Very easy to set-up a pop-up form for getting people to sign-up to email lists. Easy to integrate with most used email management services such as Mailchimp and others.

After looking for a simple tool to increase my website's traffic and collect emails for marketing I found  "sumo. It is very simple to integrate into my website.

professional blogger

They come with very easy to use directions. It has a lot of features that costs money on other programs.

Shopify vs Sumo Comparison (2026)

Shopify

Sumo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives