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A free suite of tools for growing traffic on any website

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Sumo Pricing, Features, Reviews and Alternatives

Sumo FAQs

Q. What type of pricing plans does Sumo offer?

Sumo has the following pricing plans:
Starting from: $49.00/month
Pricing model: Free, Subscription

These products have better value for money


Q. Who are the typical users of Sumo?

Sumo has the following typical customers:
Mid Size Business, Small Business


Q. What languages does Sumo support?

Sumo supports the following languages:
Polish, French, Chinese (Traditional), Italian, Turkish, Japanese, Indonesian, Hungarian, Dutch, Swedish, Hebrew, German, Russian, Korean, Arabic, Chinese (Simplified), Norwegian (Bokmal), English, Ukrainian, Czech, Portuguese, Spanish, Danish, Irish, Finnish, Thai


Q. Does Sumo offer an API?

No, Sumo does not have an API available.


Q. What other apps does Sumo integrate with?

Sumo integrates with the following applications:
ConvertKit, HubSpot Marketing Hub, Constant Contact, Campaign Monitor by Marigold, ActiveCampaign, Salesforce Marketing Cloud, MailerLite, Zapier, Salesforce Marketing Cloud Account Engagement, Klaviyo, GetResponse, Maropost, Keap, Mad Mimi, Mailchimp, Emma by Marigold, Mailjet, Marketo Engage, AWeber


Q. What level of support does Sumo offer?

Sumo offers the following support options:
Email/Help Desk, Chat, FAQs/Forum

Sumo product overview

Price starts from

49

Per month

Flat Rate

What is Sumo?

Sumo is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

Key benefits of using Sumo

  • Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement.


  • Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more.


  • List Builder app offers customizable prompts for growing email subscription lists.


  • Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages.


  • Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg.


  • Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more.


  • Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.

  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Chat
    FAQs/Forum

    Training options

    Live Online
    Videos
    Webinars
    Documentation

    Not sure about Sumo? Compare it with a popular alternative

    HubSpot Marketing Hub logo
    4.5
    (5.9K)

    Starting from

    49

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range

    Starting from

    15

    /user

    Per month

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    Free trial
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    Customer support
    Ease of use
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    Why am I seeing this?

    Sumo pricing information

    Value for money

    4.0

    /5

    67

    Starting from

    49

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Sumo features

    Functionality

    4.2

    /5

    67

    Total features

    14

    5 categories

    Most valued features by users

    Customizable Branding
    Customizable Templates
    Drag & Drop
    Mobile Access
    A/B Testing
    Campaign Management
    Conversion Tracking
    Email Management

    Functionality contenders

    Sumo users reviews

    Overall Rating

    4.2

    /5

    67

    Positive reviews

    82

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.03/10
    Rating distribution

    5

    4

    3

    2

    1

    33

    22

    7

    2

    3

    Pros
    I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.
    Easy to use, great guides, helps achieve many marketing goals, combines analytics ontop of your website, great features.
    Sumo has a killer free option for creating a very effective email capture form. It has very detailed analytics and it intergrades with the popular platforms wordpress and shopify.
    Cons
    We only wanted to use ONE popup and couldnt. Horrible customer support with limited knowledge about their own product.
    You can't integrate with HubSpot until you pay for it. Managing it manually now, but could be a problem in the future.
    Sumo added popup in the footer without letting us know (ON A PAID SUBSCRIPTION!). We lost days to enable the implementation, and yet, the product isnt function.

    Overall rating contenders

    AvatarImg
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    Jake The Film G.

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

    Reviewed 6 years ago

    A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

    Pros

    I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

    Cons

    My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

    Vendor response

    Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T Good luck with your business!

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    Monica M.

    Information Technology and Services, 1-10 employees

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Great Alternative to Paid Products

    Reviewed a year ago

    I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

    Pros

    Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.

    Cons

    Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.

    AR
    AvatarImg

    Verified reviewer

    Retail, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Affordable and it works

    Reviewed 16 days ago

    Overall I like Sumo for pop up email collection. We have been using them for years.

    Pros

    I chose Sumo for its affordability and ease of use. For a startup it’s great.

    Cons

    I like Sumo but would love to see some better analytics and features.

    AR
    AvatarImg

    Verified reviewer

    Information Technology and Services, 1-10 employees

    Used monthly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend3/10

    Share this review:

    Easy to set up, but a bit clunky

    Reviewed 3 years ago

    SumoMe enabled me to get started free with an email marketing automation that would require a paid account with Mailchimp. It was a good way to get started testing things out. As I grow, I'm looking into moving to Mailchimp though.

    Pros

    It was easy to get started with my email campaigns and it was free. Automation was easy to get started even in the free version.

    Cons

    The interface leaves a bit to be desired. More guidance would be helpful. In the free version, stats are only available for 30 days. Integration with ThriveCart would be great.

    AR
    AvatarImg

    Verified reviewer

    Education Management, 11-50 employees

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Sumo saves your time and allows managing you websites sing up forms on the go.

    Reviewed 4 years ago

    So far Sumo free version is installed on two our websites and everyone is happy with is.

    Pros

    Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

    Cons

    Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

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