Soapbox - 2026 Pricing, Features, Reviews & Alternatives

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos — all in one place. The platform is packed with features like live streaming, video player customization, integrations with your marketing tech stack, industry-leading video analytics, lead generation tools, and more. Plus, with educational resources and world-class support, Wistia has your back as you level up your video marketing strategy. Today, over 425,000 marketers around the world rely on Wistia to drive business growth with video.

Learn more at www.wistia.com

Create:

Wistia makes it easy to spin up webinars and live virtual events in seconds. With Wistia’s Live features, you can create custom registration pages, schedule your events, and start building an audience. When it’s time to go live, you’re in control. Engage your audience with multiple panelists, dynamic layouts, and chat. After your event, edit your webinars right in Wistia and keep the leads flowing with an automatic on-demand experience.

In a few simple steps, you can trim and edit videos to make them look more professional and polished. Wistia’s easy-to-use video editor helps you to clean up the beginnings and ends of videos, and create clips to share on social platforms—all without needing to bug your production team.

Host:

Host and share your video content effortlessly with Wistia. Wistia’s cloud-based video CMS allows you to quickly upload, tag, organize, and share video content with your team. And when it comes to playback, Wistia offers outstanding reliability and fast load times, so your site speeds, and your viewers, never have to slow down.

Sharing and embedding videos with Wistia couldn’t be easier. Wistia offers embed codes and simple one-click sharing to social channels so you can distribute videos to your website, YouTube, LinkedIn, and Facebook. Wistia automatically includes SEO metadata in its embed codes, so your embedded videos are optimized for Google search.

Wistia’s customizable video player lets you create perfectly on-brand, ad-free viewing experiences for your audience. From custom colors and controls, to adding your company’s logo, the video player lets your brand shine. And with Channels, you can create stunning video galleries so viewers can binge and subscribe to your content, or quickly skim your video libraries, like a support center, testimonial gallery, or learning series.

Video engagement tools in Wistia give you options to nurture viewers through your marketing funnel. You can add annotation links or full-screen calls-to-action to encourage users to click through to more content. Or, position an email collector form on your video to generate leads and develop deeper connections with your audience.

Wistia seamlessly integrates with your existing marketing tech stack, too. Send Wistia’s video analytics data to your marketing automation tools, like HubSpot, Adobe Marketo Engage, and Pardot. You can also connect Wistia to other popular marketing tools including Intercom, Mailchimp, Zendesk, Google Analytics, Descript, and Emma.

Measure:

Understand the impact of your videos, measure ROI, and determine what to make next with Wistia’s powerful video analytics. A centralized dashboard helps you understand how your content is performing so you can quickly spot trends over time. Video heat maps let you know how your audience is watching your videos second by second—you can see where viewers are watching, re-watching, and skipping your content, right down to the individual viewer.

Video A/B testing lets you see how different variables—like player color, and custom thumbnails—impact your video’s play rate and engagement. Once the data’s in, you can declare a winner and the video that resonated most with your audience will automatically be served without needing to touch the embed code.