Twitter/X vs BuzzSumo

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Compare Twitter/X and BuzzSumo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Hootsuite

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Activity Dashboard

Activity/News Feed

Blogs

Content Management

Filtering

Group Management

Monitoring

Post Scheduling

Real-Time Updates

Reporting/Analytics

Tagging

User Profiles

Reviews for Twitter/X come from a wide variety of industries, including Information Technology and Services (6% of reviewers), Marketing and Advertising (6%), and Education Management (5%). The most frequent use case for Twitter/X cited by reviewers is social networking (85% of reviewers).

Users and use cases

Users say Twitter/X provides good value for money with free core features and affordable exposure. Some reviewers feel recent paywalls and premium features make advanced tools costly, and some users report inconsistent returns on advertising spend.

Value for money

The Twitter/X integrations most frequently cited by reviewers are: Instagram (a social networking product rated 4.6 out of 5 for its integration with Twitter/X), WordPress (a website builder product, 4.5), and Meta for Business (a social media marketing product, 4.8).

Integrations

Twitter/X is a social networking solution offering key features such as activity/news feed, content management, user profiles, reporting/analytics, monitoring, and post scheduling, among others.

Twitter/X

iPhone

Android

Web-based

Basic

Technical Support Engineer

In my day to day work, I use twitter to update customers, answer their queries, and to keep track of discussion in the industry and this also makes me visible and responsive in the fast-paced engineering world.

Accountant

In addition to lacking team collaboration capabilities and preventing you from editing your posts after the brief time allotted, the algorithm occasionally displays the most bizarre posts.

Graphic designer

All things considered, this is a fantastic platform for sharing news or your thoughts while being anonymous and learning what the public thinks based on their reactions. and to stay informed about current affairs and events.

Owner

I've been on twitter since 2006, and it just keep getting better, now people can subscribe to my profile to get exclusive content and when I got viral I get some revenue from my posts.

Sales Manager

One of its most important features is that I can communicate with anyone who has an account from any country other than my country in seconds, and I can also engage in discussions with senior experts in groups related to my work or interests.

Democratic Presidential Candidate

The main reason I love twitter is because you can post a very simple message in a few seconds and know that other people will see your post.

Fulfillment Specialist

Twitter/X is an amazing social media platform, it allows me to engage my thoughts with the world and allows me to view what others have to share with the input of people globally.

Assistente de Marketing

I like the ability to identify influencers, monitor brands, gain a deep understanding of markets, as well as track hashtags, communicate easily, quickly and accurately with multiple people, quick response and engagement between people and places.

Electrical engineering

What i like least is that twitter doesn't have to many video and live options like other app do and needs to be updated

Senior Frontend Engineer

Being one of the best engagement tool can interact with intellectuals, Philosophers, billionaires and receive real-time responses from industry Giants like [sensitive content hidden] among other industry leaders.

Cyber analyst and support

Twitter/X has being my best go to app whenever I want to get the latest news, gist and update on everything. And it also let people tweet their minds the way they like.

What I like most about Twitter/X is its ability to facilitate real-time conversations and connect me with a wide range of topics and communities.

Entertainer

X is a place where one can express their opinions freely and explore all the things that they love. If there's something of interest to you, odds are someone's talking about it.

Vice President

It is a great way to stay updated on world and local news, as well as to keep up with social trends.

I love the availability of hashtags and mentions as they make videos go viral.

It provides good value for money as it is fairly affordable - I enjoy its hashtag feature Its user profile is appealing.

It is a great social media to connect you with clients and network with other entrepreneurs, it is easy to use and it helps spread information fast.  

Community Manager

Rebranding to X brings many fabulous features to manage content.

By far, my least favorite thing about X is the paid features requiring you to use real world money.

My overall experience is good the platform is known for its real-time nature, which facilitates quick communication as tweets are typically displayed in chronological order, which makes it easy to follow news and events as they happen, overall the Twitter is good.

As a social media management tool, twitter/x is strong for engagement and visibility.

Post management options like scheduling are limited.

If you don’t take actions by blocking certain accounts and muting words it could become too politicized.

IT Manager

Twitter helps me Get real-Time Updates and get to know the current trends in the world today.

Senior Software Engineer

It's possible to connect and engage with our audience by having live conversations using Twitter/X spaces.

Customer Service Representative

We value its capability to swiftly reach a wide audience, engage directly with customers, and keep us informed about industry trends.

Tester

Sometimes you can post videos/photos that can be sensitve for certain people and these will not be deleted. But sometimes you can post or give your opinion about something and u will get censured without reason.

Senior UX Engineer

Send direct messages to my followers and Get constant updates and Trending News.

supervisor

Speed and ease of use for marketing and personal or brand promotion Building business networks is one of the most prominent features of Twitter, as it can be used to communicate with customers or competitors.

System Engineer

It's simple to create successful marketing campaigns with Twitter/X. It possible to connect and engage with our customers with direct messages using Twitter/X.

Engineering Student

The platform can feel a bit chaotic, especially with the sheer volume of information and the fast pace at which tweets come at you.

User profiles are simple and effective for branding.

devlopeur

The platform's structure can make it difficult to have nuanced conversations and expose users to echo chambers.

Operations Manager

Mostly for staying plugged into construction updates and what not to mention other things the industry is saying.

Overall, my experience with Twitter/X has been a mix of valuable engagement and significant frustration. While I enjoy the platform's ease of use and the connections I can make, the recent technical issues and slow customer support have made it challenging to maintain a positive experience, especially when trying to recover my account.

Educator

I love the new X and the ability to read uncensored news, share ideas and collaborate with other professionals

Content Creator

However like with most social media platforms it is advisable to verify information coming from accounts you do not have a level of trust with already.

Customer support could be more responsive.

Using Twitter Pro can be better for creating and bringing a brand to life.

case manager

There are lots of negative comments, i wish this can be filtered more.

One of the things I dislike about X/twitter is too much of ads.

PhD scholar

I am a student and I am getting updated about scientific field, getting connected with scientists and getting updated what they are working on.

Researcher

It is one of the best social media platform that offers real-time information both official and unofficial.

Their advertising features help sell products and company pages usually amount to hundreds of thousands to millions of followers!

Twitter is a great place to get information and news in real time and it is a way to share my thoughts and opinions with the world.

Cashier

i connect with family on there i love social media

I like that with twitter it is easy to see trends, news.

studying

Retweets are when you repost someone else's tweet exactly as they wrote it, without making any changes.

Senior Customer Support Specialist

This brings a lot of diversity to the app, so you can find people to connect with who have similar interests or opinions.

Architect

Even with the additional of community notes feature, fake news is still prevalent in the app.

News and Updates

Tweeting and Posting

Communication

Marketing and Promotion

Pricing

Hashtags

Posting

Content Sharing

Photos and Videos

Social Networking

Concerns over security and privacy

Application Designer

Security is a point that needs to be improved, there can be many fake accounts and character limitation can be a problem for some people.

ENGINEER

THE  PRIVACY OF TWEET AND REPLY ARE THE WORST THING ACCORDING TO MY POINT OF VIEW

59% of reviewers feel negative about Security and Access Control on Twitter. Users express concerns about inadequate privacy settings, vulnerability to hacking, and difficulties with account recovery. They report that the platform lacks robust security filters and effective authentication processes, making it easy for unauthorized or malicious users to operate. Reviewers mention issues with privacy notifications, exposure to sensitive content, and the challenge of managing personal information. Many feel that these shortcomings reduce their sense of safety and control over their accounts.

Intrusive and ineffective advertising

Marketing Manager

Twitter Ads segmentation is very limited, and the results are expensive compared to Facebook Ads.

Administrative Assistant

In comparison to what their competitors, such as Facebook, have to offer, the advertising procedure with Twitter is also rather complicated and not very user friendly.

45% of reviewers feel negative about Advertising on Twitter. Users complain about the frequency and intrusiveness of ads, stating that promoted content clutters their feeds and detracts from the user experience. They find the advertising tools less user-friendly and less effective compared to competitors, with limited targeting options and higher costs. Reviewers mention that ads are often irrelevant, and the process for creating or managing advertisements is confusing. Many feel that the emphasis on advertising reduces the platform’s focus on genuine interaction and content.

Restrictive character limit

Redator

What bothers me the most about twitter is not being able to write everything I need, despite currently having increased the amount of possible characters, I still think very little and I believe that this can and should be improved.

Freelaner

It takes a longer time to create and modify the post, so that it is suitable for the allowed size of the number of characters for the tweet, which is very annoying for many if not all of the users, which may make some of them retract from writing the participation and interaction on the platform because of their annoyance.

67% of reviewers feel negative about the Character Limit on Twitter. Users say the restriction makes it hard to express complex ideas, share detailed information, or promote content effectively. They report frustration with having to condense messages or split thoughts across multiple tweets. Reviewers mention that the limit can hinder business communication, advertising, and personal expression. Many feel that while brevity is a core feature, the current character cap is often too low for their needs, leading to incomplete or unclear messaging.

Prevalence of fake accounts

Founder

Unfortunately, the website still has a lot of fake accounts and they can manipulate Trending Topics easily.

89% of reviewers feel negative about Fake Accounts on Twitter. Users report frequent encounters with impersonators, scammers, and bots, which undermine trust and authenticity on the platform. They say fake profiles can spread misinformation, manipulate trends, and make it difficult to identify genuine users. Reviewers express frustration with the slow or ineffective account recovery process and the lack of responsive support for dealing with suspicious activity. Many feel that the abundance of fake accounts negatively impacts their experience and poses risks for both individuals and businesses.

High volume of spam and bots

Freelancer 

Despite all of Twitter's capabilities, it may be used to disseminate false information, damaging content, and misinformation from spam accounts also the fact that you are unable to edit your tweet after posting is disappointing.

Assistant professor and coordinator

On the network, there is a lot of spam that isn't well-managed. Because of poor management, Twitter can be time-consuming for users.

89% of reviewers feel negative about Spam and Bots on Twitter. Users indicate that automated accounts and spam content clutter timelines, making it challenging to find meaningful interactions. They mention that bots often spread misinformation, harass users, and contribute to a toxic environment. Reviewers say the platform’s moderation tools are insufficient to manage the volume of spam and abusive behavior. Many highlight that distinguishing real users from bots is difficult, and the prevalence of spam detracts from the overall quality of engagement.

Powerful hashtag functionality

Manager 

This software it helps me to reach worldwide market within a short space of time, with one post you can earn yourself customers and by using relevant hashtags.

93% of reviewers feel positive about Hashtags on Twitter. Users say hashtags are essential for discovering trending topics, expanding audience reach, and connecting with like-minded individuals or communities. They find hashtags effective for promoting causes, tracking events, and targeting specific audiences. Reviewers note that hashtags make it easy to follow real-time conversations and boost the visibility of posts. Many highlight the platform’s global recognition of hashtags as a key feature for both personal and business use, helping them stay updated and engaged.

Direct access to celebrities

Engineer

I love that you can connect with famous persons and see their opinions and their interests in daily life.

Cook

What I like most about Twitter is that not only do you get the post United miss things but I feel like celebrities interact more with people

95% of reviewers feel positive about Celebrity News on Twitter. Users appreciate being able to follow and interact with celebrities, politicians, and influencers in real time. They say the platform offers immediate updates on the lives and opinions of public figures, making it easy to stay informed about trending events and news. Reviewers find it valuable for both personal interests and professional networking, noting that verified accounts help distinguish authentic celebrity profiles. Many highlight the unique opportunity to engage with renowned personalities and receive unfiltered updates directly from them.

Global content sharing ease

salesman

Rapid communication: Twitter provides an effective and fast way to communicate and share ideas and information with your wide audience.

95% of reviewers feel positive about Content Sharing on Twitter. Users report that sharing ideas, news, and opinions is fast and straightforward, allowing for real-time engagement with a global audience. They appreciate the platform’s ability to amplify their reach, facilitate feedback, and foster community discussions. Reviewers mention the usefulness of features like retweets and share buttons, which make distributing content and networking with professionals or clients seamless. Many say the platform supports both personal expression and business promotion, making it a versatile tool for communication.

Large Enterprises

Small Business

Mid-size Business

Freelancers

Twitter

Brand24

Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.

Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.

Agorapulse

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free 30-day trial is available.

Twitter/X vs BuzzSumo Comparison (2026)

Twitter/X

BuzzSumo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives