Twitter/X vs Sprout Social

Instagram

Hootsuite

Meta for Business

Buffer

Workplace from Meta

Later

Compare Twitter/X and Sprout Social based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Workplace from Facebook is a simple and secure way for people to share knowledge, work together and build connected communities.

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Activity Dashboard

Activity/News Feed

Blogs

Content Management

Filtering

Group Management

Monitoring

Post Scheduling

Real-Time Updates

Reporting/Analytics

Tagging

User Profiles

Twitter/X

Android

Web-based

iPhone

Videographer

Twitter is a great platform to use for its simplistic use and its availability to integrate into other platforms and softwares because of its popularity.

Reception/Social Media

Any social media site is good for business - really helps you promote your product. Love that there are so many people - all walks of life on twitter - from celebrities to grandfathers.

Consultant

Overall, it is a great software and I would recommend it to anyone who might be interested in trying it out.

Market Researcher

It's great that there is a trial period to make sure that it is a good fit for you and your company. Everyone here who has been involved with adding it, has been quite pleased with their experience.

Call center agent

The only thing I don't like about the app is that the don't filter the post properly. Sometimes I just see inappropriate tweets and it is sometimes irritating.

This better suits the younger generation, or how they like to call it Gen Z. I love the new feature where I can follow new tags by interests like kpop, rnb, sports, tech and get updates.

Service associate

One of the best places for someone to interact with a fan base. Many brands grow on this platform and it can sometimes lead to thoughtful constructive discussion.

Owner

The share button seems to be the most useful, for when I need to share with my clients it makes it so simple. Very fun, and easy to use.

Student

I have been using the app for 11years now and I have seen it’s growth and development. It’s only getting better and better.

Teaching Assistant

The people on the app are harsher because most of the time, you are "anonymous. And it could be a bit confusing to use at first because it is a bit different from others.

Dealer Management Specialist

Only there are lots of fake accounts in the app and when you send complaints to Twitter, it is not easy to receive feedback.

Communications Officer

But sometimes there is violent or offensive material that u didnt opt to see. I also dont like tht when a user or page is reported , it takes sometimes days for you to get a response from Twitter.

Sapesforce Admin

Twitter is great for keeping regular contact with customers and promoting your brand. Very easy to use and share your page.

Customer Marketing Manager

It's super easy to engage with other users, and our followers can have almost instant access to our support team.

Business Sale Executive

Easy to learn it features and  help me to share ads and marketing stuff and newly ideas  with other folks in a very efficient and inexpensive manner.

Director Of Business Development

I integrate Twitter into LinkedIn and use it to increase the reach of my posting. It has increased the volume of readership and has also brought more readers in very specific areas.

Client Relations Manager

Twitter is a great way to communicate, find the news and happenings in your community and beyond.

Caregiver

I like this software because it is interactive with any member of the company who wants to get involved. It is moderately priced as a user wants to advertise.

Twitter/X screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

iPad

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Twitter/X vs Sprout Social Comparison (2026)

Twitter/X

Sprout Social

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives