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Wix vs Frase Comparison (2026)
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4.6
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Good recommendations?
Overview
Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.
Frase optimizes and tracks your content for Google rankings and AI citations at once. One agent researches, writes, optimizes for SEO and GEO, publishes to your CMS, and watches live pages, drafting the fix and republishing on your approval when rankings slip.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
10.8K
5
4
3
2
1
6.1K
3.3K
1K
166
81
- Value for money
- Ease of use
- Features
- Customer support
71%
would recommend this app4.8
335
5
4
3
2
1
268
64
3
0
0
- Value for money
- Ease of use
- Features
- Customer support
92%
would recommend this appPros
“To keep the project organised, I’ve set up a highly structured folder system—separating image assets by individual aircraft pages, events, partner logos, and common graphics.”
MC
Mark C.
Membership Secretary and Design
“Wix Studio and standard editor options allow me to build stunning, responsive websites for various client industries without long development cycles.”
Alona K.
CEO
“The instant preview lets me tweak images and text on the fly, saving me hours of back‑and‑forth with clients, and keeping my workflow smooth and on schedule.”
GR
Grace R.
Senior Web Designer
Pros
“The software produced a nice and long blog post with keywords, subtitles and formatting.”
ME
Maria E.
Owner
“It's helped us rise up the google rankings. ”
DM
DENISE M.
Director
“It has helped me generate what I need to create high-quality content, when it comes to keyword research, backlinks, and optimizing our clients site for search engines. If you want to pay for a premium service, this is the best choice on the market too.”
NS
Nik S.
Digital Marketing Executive
Cons
“The clunky, click-heavy media storage system—which forces you to repeatedly dig through multiple folder layers without remembering your previous location—is a glaring UX oversight that slows down heavy design work.”
MC
Mark C.
Membership Secretary and Design
“It doesn’t anchor your last location. When you’re dealing with dozens of technical image placements, this lack of basic continuity turns a simple task into a tedious, time-wasting chore. Once the assets are finally on the canvas, the system is great—but getting them there is a painful, click-heavy experience that desperately needs a workflow overhaul.”
MC
Mark C.
Membership Secretary and Design
“Slower Site Speeds: The absolute drag-and-drop flexibility creates heavier page code, which can result in slower loading times compared to cleaner, performance-focused platforms.”
Gary A.
Founder
Cons
“In one instance, the entire text lacked the letter "r", resulting in numerous misspellings. Despite only being a few days past the free trial period, they declined to issue a refund.”
KK
Kira K.
CEO
“To get Ai writer and keyword feature i have to purchase another addons which I don’t like.”
Tanvir M.
Marketing Manager
“The [sensitive content hidden] has suspended my account upon false information provided by the buyer.”
GF
Glenn F.
Web Designer
- Vendor responds to reviews
- Last review3 days ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features179
- AI Content Scoring
- AI Crawler Analytics
- AI Mention Tracking
- AI Traffic Attribution
- AI Visibility Score
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Animation
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Attendance Management
- Attendance Tracking
- Attendee Management
- Audience Engagement
- Audience Targeting
- Audit Management
- Automated CMS Publishing
- Availability Management
- Backlink Monitoring
- Benchmarking
- Billing & Invoicing
- Booking Management
- CMS Integration
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Citation Intelligence
- Class Management
- Class Scheduling
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitive Benchmarking
- Confirmations/Reminders
- Contact Management
- Content Gap Analysis
- Content Import/Export
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Conversion Tracking
- Credit Card Processing
- Custom Domains
- Customer Accounts
- Customer Database
- Customer History
- Customer Management
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Discovery
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Electronic Forms
- Electronic Payments
- Email Management
- Email Marketing
- Email Reminders
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Triggered Actions
- For Small Businesses
- For Virtual Events
- Form Builder
- Forms Management
- Full Text Search
- GEO Optimization
- GEO-Optimized Content Creation
- Generative AI
- Google Analytics Integration
- Graphical User Interface
- Group Scheduling
- Guest List Management
- HTML5 Technology
- Image Editing
- Image Library
- Instructor Management
- Integrated Development Environment
- Inventory Management
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Knowledge Base Management
- Landing Pages/Web Forms
- Layout & Design
- Lead Generation
- Lifecycle Management
- Link Management
- Live Chat
- Localization Automation
- Loyalty Program
- Media Library
- Membership Management
- Merchandising
- Mobile Access
- Mobile Keywords
- Monitoring
- Multi-Brand Management
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Multi-Language
- Multi-Language Tracking
- Multi-Location
- Multi-Platform AI Coverage
- Multi-Store
- No-Code
- Online Booking
- Online Booking Tools
- Online Payments
- Online Store Builder
- Order Management
- Order Tracking
- Payment Options
- Payment Processing
- Performance Management
- Performance Metrics
- Point of Sale (POS) Integration
- Post Management
- Post Scheduling
- Pre-built Templates
- Preview Functionality
- Price/Margin Management
- Pricing Management
- Product Catalog
- Promotions Management
- Prompt Library
- Prompt Organization
- Prompt Visibility Monitoring
- Publish Scheduling
- ROI Tracking
- Rate Management
- Ratings/Reviews
- Real Time Editing
- Real-Time Data
- Real-Time Notifications
- Real-Time Updates
- Real-time Scheduling
- Recurring Appointments
- Recurring/Subscription Billing
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Messaging
- SSL Security
- Scheduled/Automated Reports
- Scheduling
- Schema Guidance
- Search/Filter
- Secure Data Storage
- Sentiment Analysis
- Share of Voice (SoV)
- Shipping Management
- Shopping Cart
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Survey Builder
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Ticketing
- Trend Analysis
- User Management
- Video Management
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Wait List Management
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Integration
- Website Management
- Website Publishing Options
- Widgets
- Workflow Management
- eCommerce Management
- Total features73
- AI Content Scoring
- AI Crawler Analytics
- AI Mention Tracking
- AI Traffic Attribution
- AI Visibility Score
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Animation
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Attendance Management
- Attendance Tracking
- Attendee Management
- Audience Engagement
- Audience Targeting
- Audit Management
- Automated CMS Publishing
- Availability Management
- Backlink Monitoring
- Benchmarking
- Billing & Invoicing
- Booking Management
- CMS Integration
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Citation Intelligence
- Class Management
- Class Scheduling
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitive Benchmarking
- Confirmations/Reminders
- Contact Management
- Content Gap Analysis
- Content Import/Export
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Conversion Tracking
- Credit Card Processing
- Custom Domains
- Customer Accounts
- Customer Database
- Customer History
- Customer Management
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Discovery
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Electronic Forms
- Electronic Payments
- Email Management
- Email Marketing
- Email Reminders
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Triggered Actions
- For Small Businesses
- For Virtual Events
- Form Builder
- Forms Management
- Full Text Search
- GEO Optimization
- GEO-Optimized Content Creation
- Generative AI
- Google Analytics Integration
- Graphical User Interface
- Group Scheduling
- Guest List Management
- HTML5 Technology
- Image Editing
- Image Library
- Instructor Management
- Integrated Development Environment
- Inventory Management
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Knowledge Base Management
- Landing Pages/Web Forms
- Layout & Design
- Lead Generation
- Lifecycle Management
- Link Management
- Live Chat
- Localization Automation
- Loyalty Program
- Media Library
- Membership Management
- Merchandising
- Mobile Access
- Mobile Keywords
- Monitoring
- Multi-Brand Management
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Multi-Language
- Multi-Language Tracking
- Multi-Location
- Multi-Platform AI Coverage
- Multi-Store
- No-Code
- Online Booking
- Online Booking Tools
- Online Payments
- Online Store Builder
- Order Management
- Order Tracking
- Payment Options
- Payment Processing
- Performance Management
- Performance Metrics
- Point of Sale (POS) Integration
- Post Management
- Post Scheduling
- Pre-built Templates
- Preview Functionality
- Price/Margin Management
- Pricing Management
- Product Catalog
- Promotions Management
- Prompt Library
- Prompt Organization
- Prompt Visibility Monitoring
- Publish Scheduling
- ROI Tracking
- Rate Management
- Ratings/Reviews
- Real Time Editing
- Real-Time Data
- Real-Time Notifications
- Real-Time Updates
- Real-time Scheduling
- Recurring Appointments
- Recurring/Subscription Billing
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- SMS Messaging
- SSL Security
- Scheduled/Automated Reports
- Scheduling
- Schema Guidance
- Search/Filter
- Secure Data Storage
- Sentiment Analysis
- Share of Voice (SoV)
- Shipping Management
- Shopping Cart
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Survey Builder
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Ticketing
- Trend Analysis
- User Management
- Video Management
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Wait List Management
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Integration
- Website Management
- Website Publishing Options
- Widgets
- Workflow Management
- eCommerce Management
Integrations
- Total integrations63
- 123FormBuilder
- ActiveCampaign
- AdScale
- Bling
- CakeMail
- Cloudinary
- Crowdin
- Dropbox
- Envia.com
- Eventbrite
- GitHub
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Docs
- Google Search Console
- Google Workspace
- JivoChat
- Klaviyo
- Linear
- LiveChat
- Luigi's Box
- MailMunch
- Meta for Business
- Modalyst
- Multiorders
- My AskAI
- Notion
- Outvio
- POWR
- PayPal Payments
- Picreel
- Poptin
- Printful
- Privy
- ProveSource
- QuickBooks Online
- RumbleTalk
- Sanity
- Scalify
- Schedulista
- Sendcloud
- ShipBob
- ShipStation
- Shippo
- Shopify
- Slack
- Smile.io
- SoundCloud
- Spocket
- Square Payments
- Stripe Payments
- Syncee
- TWIPLA
- Tidio
- TikTok
- Tiny ERP
- Twitter/X
- UserWay Accessibility Widget
- VosFactures
- Webflow
- Weglot
- Wix
- WordPress
- Wordtune
- YouTube
- Zapier
- Zoho CRM
- accessiBe
- rankingCoach
- Total integrations10
- 123FormBuilder
- ActiveCampaign
- AdScale
- Bling
- CakeMail
- Cloudinary
- Crowdin
- Dropbox
- Envia.com
- Eventbrite
- GitHub
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Docs
- Google Search Console
- Google Workspace
- JivoChat
- Klaviyo
- Linear
- LiveChat
- Luigi's Box
- MailMunch
- Meta for Business
- Modalyst
- Multiorders
- My AskAI
- Notion
- Outvio
- POWR
- PayPal Payments
- Picreel
- Poptin
- Printful
- Privy
- ProveSource
- QuickBooks Online
- RumbleTalk
- Sanity
- Scalify
- Schedulista
- Sendcloud
- ShipBob
- ShipStation
- Shippo
- Shopify
- Slack
- Smile.io
- SoundCloud
- Spocket
- Square Payments
- Stripe Payments
- Syncee
- TWIPLA
- Tidio
- TikTok
- Tiny ERP
- Twitter/X
- UserWay Accessibility Widget
- VosFactures
- Webflow
- Weglot
- Wix
- WordPress
- Wordtune
- YouTube
- Zapier
- Zoho CRM
- accessiBe
- rankingCoach
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