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Account Based Marketing Software

Last updated: April 2026

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36 software options

Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Qualified logo

Automated sales and lead qualification.

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Qualified is a cloud-based sales solution which provides features such as query suggestions, customizable branding, lead qualification, automated responses, proactive chat, and automated routing.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Propensity logo

Account based marketing automation for SMBs

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Propensity is an account-based marketing platform built for small B2B growth teams that uses intent data to automate account-based marketing campaigns and hand off high quality leads to sales. Features include building niche audiences, launching ABM campaigns from playbooks, and automating qualified leads into CRMs daily.

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Heeet logo

Cloud-based sales engagement platform

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Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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Leadspace logo

Take back control of your sales and marketing data.

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Leadspace is the leading B2B Customer Data Platform. Innovative companies like Microsoft, AMEX and RingCentral use the Leadspace CDP to power more effective and high-performing inbound/outbound marketing, ABM, and sales ops efforts that increase revenue.

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Paperflite logo

Marketing content management platform for sales

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Paperflite is a marketing content management platform that enables sales teams to discover, distribute, share and track content with buyers. Paperflite is designed to help marketing and sales teams curate, organize and distribute content with content tracking, sharing, intelligence, and more. From tracking PDF's to videos, Paperflite gives real-time engagement analytics on how the content is being used, accessed, viewed and shared by end-users.

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ZoomInfo Chat logo

Perfectly balances highly-targeted, human-first experiences.

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Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances human-first, highly-targeted experiences for your most important visitors. ZoomInfo Chat has the ability to create highly scalable personalized AI-driven nurture experiences via chatbot for everyone else.

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LeadBoxer logo

B2B Online lead generation without forms

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LeadBoxer is a sales lead generation and lead scoring platform for B2B sales teams of any size

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Traction Complete logo

Helping RevOps teams manage data complexity in Salesforce.

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Traction Complete creates solutions that help revenue teams manage data complexity. Our complete suite of Salesforce apps automates data cleanup, account hierarchies, matching, and routing -- so you don't have to.

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Sopro logo

B2B Lead Generation - Flood Your Inbox With Qualified Leads

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Sopro’s ABM service targets high-value accounts with precision. Expert teams build hyper-focused lists, craft multi-channel outreach, manage compliance and buyer signals, then send qualified leads straight to your CRM.

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Cognism logo

Accurate, compliant-first B2B data and sales intelligence.

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Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise.

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Salesflare logo

Intelligent CRM for small and medium-sized B2B businesses

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Salesflare is an intelligent CRM for small and medium sized B2B businesses doing account based marketing and sales. Unlike other CRMs, it's specifically built for this. It fully automates your account information and timelines and nudges you to follow up, so tracking accounts is easier than ever.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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User.com logo

The engine of growth. An all in one solution for user data.

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User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers, reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, and many more; all available in one place.

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Visitor Queue logo

Identify Website Visitors & Personalize Their Experience

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Visitor Queue is a B2B lead generation software designed to help companies of all sizes convert website visitors into sales leads using website visitor identification and B2B website personalization.

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Tableau logo

Visual analytics platform for data exploration

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Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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AdRoll ABM logo

Account-based execution, made easy

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RollWorks, a division of AdRoll Group, is a marketing platform that helps B2B marketers drive revenue growth by forging more meaningful customer relationships.

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Apollo.io logo

Find ideal prospects and convert them into customers.

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End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

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SalesDirector.ai logo

Revenue Intelligence Data Platform for B2B Sales Orgs

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Target Entire Accounts with ABM. Reach the entire buying team with your ABM campaigns, not just the 1 contact sales has identified. Identify decision makers who Sales is already engaging with, but haven’t entered into CRM.

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Drift logo

Live chat & in-app messaging for sales & marketing

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Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

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Jira logo

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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Slintel logo

Slintel is a Sales Intelligence and Enablement tool.

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Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market.

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