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Ortto Logo

Build journeys that drive revenue.

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Ortto - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Ortto overview

What is Ortto?

Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Starting price

199flat rate /
per month

Pros & Cons

Verified reviewer profile picture
Verified reviewer profile picture

Marketing

Ease of Use

Marketing Automation

Email Templates

SMS and Email Campaigns

Pricing

Ortto’s user interface

Ease of use rating:

Ortto pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(3)
3-4(28)
5(81)

What do users say about Ortto?

Some results are very inconsistent, like for example, WooCommerce sales for a campaign reporting a much different number than the campaign.

Select to learn more


Who uses Ortto?

Based on 112 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Internet
Public Policy
Computer Software
Others

Use cases

Marketing Automation
Email Marketing
Personalization
Data Management
Lead Capture

Ortto's key features

Most critical features, based on insights from Ortto users:

Event triggered actions
Contact management
Customer segmentation
A/B testing
Campaign analytics
CAN-SPAM compliance

All Ortto features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity tracking
Ad hoc query
Ad hoc reporting
AI/Machine learning
API
Audience targeting
Autoresponders
Behavioral analytics
Behavioral targeting
Behavior tracking
Campaign analytics
Campaign management
Campaign Personalization
Campaign planning
Campaign scheduling
Campaign segmentation
Campaign tracking
CAN-SPAM compliance
Channel management
Click tracking
Contact database
Contact management
Content management
Contextual Targeting
Conversion Rate Optimization
Conversion tracking
CRM
Customer activity tracking
Customer database
Customer profiles
Customer segmentation
Customer surveys
Customizable branding
Customizable ctas
Customizable dashboard
Customizable fields
Customizable forms
Customizable reports
Customizable templates
Customization
Dashboard
Dashboard creation
Data capture and transfer
Data connectors
Data extraction
Data import/export
Data integration
Data management
Data synchronization
Data visualization
Drag & drop
Drip campaigns
Dynamic content
Email campaign management
Email management
Email marketing
Email templates
Email tracking
Engagement tracking
Event triggered actions
For marketing and advertising
Forms management
GDPR compliance
Image library
Interaction tracking
Key performance indicators
Keyword tracking
Landing pages/web forms
Lead capture
Lead distribution
Lead generation
Lead management
Lead nurturing
Lead qualification
Lead segmentation
Lead verification/validation
List management
Marketing automation
Marketing calendar
Marketing management
Match & merge
Mobile optimization
Multi-Campaign
Multi-Channel attribution
Multi-Channel communication
Multi-Channel marketing
Multiple data sources
Multivariate testing
Performance metrics
Personalization
Real-Time analytics
Real-Time data
Real-Time reporting
Real-Time updates
Reporting/Analytics
Reporting & statistics
ROI tracking
Role-Based permissions
Sales analytics
Search/Filter
Search marketing
Segmentation
SMS marketing
Social marketing
Social media integration
Social promotion
Source Tracking
Subscriber management
Tagging
Target account identification
Template management
Third-Party integrations
Trend analysis
Visitor tracking
Visual analytics
Visualization
Web forms
Website analytics
Website visitor tracking
Widgets
WYSIWYG editor

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Ortto pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

199

Per month

Features included:

  • 5000 contacts
  • 24/6 support (live chat and email)
  • Visual journey builder
  • Drag and drop email builder
  • Email & SMS marketing
  • Form & pop-up builder
  • AI suggestions
  • Reporting & funnel analysis
  • Key integrations
  • Google SSO & basic roles
  • Talk Inbox & Knowledge Base

Professional

509

Per month

Features included:

  • 10,000 contacts
  • Branded sender ID for SMS
  • Mobile push marketing
  • Dynamic Content
  • Landing Pages
  • NPS
  • Lead scoring
  • Dedicated email IPs
  • Transactional emails & SMS
  • Custom user roles & permissions
  • Activity data streaming
  • Webhooks

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Dedicated success manager
  • Email deliverability consultant
  • Custom setups for large volume sending
  • Service level agreement (SLA)
  • Custom user roles & permissions
  • SSO (OKTA, Active Directory, SAML)
  • Early access to beta features
  • Multiple workspaces & partitions
  • Professional onboarding
  • Mobile push marketing
  • Multiple email and tracking domains
  • Transactional emails & SMS
  • Dedicated email IPs
  • Cohort reports
  • Journey builder
  • Email & SMS marketing
  • Web push notifications
  • Form & pop-up builder
  • AI suggest & predictions
  • Advanced A/B testing
  • Report & dashboard builder

User opinions about Ortto price and value

Value for money rating:

To see what individual users think of Ortto's price and value, check out the review snippets below.

“Especially the onboarding process.”
CW

Cameron W.

Communications Manager

“It integrates well with our software and other tools like segment.”
LT

Lina T.

Principal engineer

Ortto integrations (27)

Integrations rated by users

We looked at 112 user reviews to identify which products are mentioned as Ortto integrations and how users feel about them.

Segment logo
Segment

Integration rating: 5.0 (1)

We use Segment as the main data pipeline and Pendo as the product-experience layer on top of it. Segment sends standardized events and user traits into Pendo, so we only have to instrument tracking once and can reuse the same schema across tools.

DK

Dhavalkumar K.

Principal User Interface Engineer

Integration rating: 5.0 (1)

Phone calls wouldn't sync to deal only the contact which created issues in our system.

BM

Brian M.

Founder

Ortto customer support

What do users say about Ortto customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Ortto customer support.

Widespread user sentiment highlights Ortto's support team as responsive, knowledgeable, and quick to resolve issues.

A large number of users appreciate the helpfulness and thoroughness of customer support, even for complex or basic questions.

Support options

Faqs/forum
24/7 (live rep)
Knowledge base
Email/help desk
Chat

Training options

Live online
Videos
Documentation
Webinars

To see what individual users say about Ortto's customer support, check out the review snippets below.

“The technical support is a bit better that Intercoms, but I can not say it was of a much help.”

Verified reviewer profile picture

Aleksandr S.

Principal Software Engineer

Ortto FAQs

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