Abelo - 2026 Pricing, Features, Reviews & Alternatives

Abelo is a cloud-based business messaging platform that consolidates marketing campaigns, transactional messaging, and eCommerce automations across Viber, WhatsApp, and SMS under a single platform and a single bill. It connects with Shopify, WooCommerce, Magento, and custom eCommerce platforms to convert customer behaviour, purchase history, and product data into targeted, personalised messages delivered at scale.

Marketing campaigns support audience segmentation and per-message personalisation, including unique words, offers, images, and links per recipient, with real-time delivery, open, click, and cost tracking. Transactional messaging covers OTPs, order and delivery updates, payment reminders, and service alerts via a single API endpoint, with automatic SMS failover when Viber or WhatsApp delivery fails. eCommerce automation flows, including cart recovery, second-purchase, post-purchase upsell, win-back, and back-in-stock, are triggered by real customer behaviour synced from the connected store. Behavioural segmentation is built from purchase history, order frequency, spending, and average order value. Full ROI tracking attributes revenue, orders, average order value, and cost per sale to the individual message that generated them, using real event data rather than modelled estimates. API-triggered campaigns roll up into named campaigns with unified reporting.

Abelo serves businesses across retail and eCommerce, financial services, logistics, insurance, healthcare and private clinics, travel and hospitality, automotive services, fitness and wellness, and education and tutoring. Enterprises integrating via API from their own systems, including WMS, TMS, policy systems, dealer management systems, and booking systems, are also supported. As a direct Rakuten Viber partner with no reseller in the chain, the platform eliminates added cost and delivery delay on Viber traffic.