Arbelle - 2026 Pricing, Features, Reviews & Alternatives

Arbelle is the AI personalization layer for beauty e-commerce.

We help beauty brands turn shopper uncertainty into confident purchase decisions, so you can convert more of the traffic you already have, reduce mismatch-related returns, and increase the value of every customer visit.

Because more products don't necessarily mean more purchases. Better guidance does.

When shoppers can't tell which shade, product, or look will work for them, they hesitate, abandon their carts, or make purchases they later regret. Arbelle brings personalized recommendations, realistic product visualization, and intelligent guidance directly into the shopping journey, helping customers make decisions with confidence.

Our AI-powered beauty solutions:

✔️ AI Foundation Shade Finder

Help shoppers find the right foundation shade the first time. Built on the Monk Skin Tone Scale and tested across diverse skin tones, our AI Shade Finder analyzes each shopper's complexion to deliver inclusive, accurate shade recommendations. It removes the guesswork from foundation shopping, helping brands reduce hesitation, costly mismatches, and shade-related returns.

✔️ Virtual Makeup Try-On

Let shoppers see your products on themselves in real time, with photorealistic color, finish, and placement. Powered by proprietary face-tracking technology and verified by professional makeup artists, Arbelle's Virtual Try-On delivers an accurate representation of your products without beautifying filters. From lipsticks and eyeshadows to foundations and mascaras, customers can explore your catalog before buying.

✔️ Look Finder

Turn individual product discovery into a complete look. Look Finder analyzes each shopper's features to recommend complementary makeup products across categories, from foundation and concealer to eyeshadow and lipstick. Help shoppers discover products that work together, create more relevant shopping journeys, cross-sell naturally, and grow average order value (AOV).

✔️ ArbelleGPT

Turn conversations into confident purchase decisions with a personal AI beauty advisor, available 24/7. ArbelleGPT answers product questions, provides personalized makeup advice, and recommends relevant products based on each shopper's needs. With integrated Virtual Try-On, customers can instantly visualize recommended products before adding them to their carts.

Built for beauty brands. Backed by proven technology.

Arbelle is a beauty technology brand by Visage Technologies, bringing over 20 years of computer vision research and development to the cosmetics industry.

Our technology is developed in-house, giving us full control over its performance, accuracy, and continuous improvement.

What makes Arbelle different?

▪️Proprietary technology: Built on two decades of face-tracking and computer vision expertise.

▪️Product realism: True-to-product colors, finishes, and placement, with technology verified by professional makeup artists.

▪️Personalization at scale: AI-powered experiences designed for diverse shoppers, extensive product catalogs, and global audiences.

▪️Flexible integration: Choose from a Shopify app, ready-made webshop and mirror widgets, or APIs and SDKs for custom implementations.

▪️Brand control: Customize the shopping experience to reflect your brand, products, and customer journey.

▪️Actionable insights: Built-in analytics help you understand shopper behavior, product interactions, and opportunities for optimization.

▪️Expert support: Our team supports you from initial integration through ongoing optimization and growth.

Whether you're launching a single solution or building a connected beauty shopping experience across online and physical retail, Arbelle gives you the technology and flexibility to grow.

From improving conversion and reducing returns to increasing basket size and understanding customer preferences, Arbelle helps beauty brands make every shopping interaction more valuable.