brandvju - 2026 Pricing, Features, Reviews & Alternatives

brandvju is a web-based brand strategy platform that evaluates a company's brand across 13 academically recognised models, grouped into 5 dimensions: identity, expression, positioning, relationship, and coherence. The platform consolidates results into a single integrated score and converts findings into concrete, prioritised recommendations, each assigned a responsible party, expected effect, and timing, structured into a 12-month action timeline. Hosted on GDPR-compliant EU servers in Frankfurt, brandvju is applicable across all industries and markets without sector-specific customisation, serving B2B and B2C organisations of any size.

The platform covers 15 analysis sections, including brand archetype, tone-of-voice, brand values and purpose, Brand Identity Prism, semiotic analysis, distinctive assets and mental availability, positioning, audience alignment, employer brand, narrative analysis, digital and channel execution, brand harmony, brand index, and strategic diagnosis. Three built-in assistants support the analysis process: Archetype Finder identifies dominant and secondary brand archetypes with a confidence factor; Tone-of-Voice Finder defines verbal tone based on Nielsen Norman Group's model; and Story Finder identifies the brand narrative most relevant to the target audience. A gap (as-is / to-be) measure compares the current brand profile against a desired profile to surface the most strategically relevant recommendations.

brandvju also includes a full competitor analysis module that runs the complete brand analysis on a competitor, identifies weak or unoccupied market positions, and translates findings into prioritised action recommendations. This dual-perspective approach covers both strengthening a company's own brand and exploiting gaps in competitor positioning. A built-in glossary of brand strategy terms supports teams working with the methodology. A free 360-degree brand diagnosis is available with no credit card required.