Craft - 2026 Pricing, Features, Reviews & Alternatives

Craft is a cloud-based AI sales and customer experience platform built for home improvement and home services contractors. It combines AI voice agents, automated follow-up workflows, and CRM-integrated lead management to handle inbound and outbound customer interactions without manual intervention. The platform targets small to mid-sized contracting businesses seeking to capture leads, book appointments, and manage customer communications across phone, SMS, and web channels.

The platform's AI voice agents answer calls, qualify leads, and schedule appointments at any hour, removing dependency on staff availability for initial customer contact. Automated follow-up sequences engage leads via SMS and email, while the CRM layer tracks pipeline stages, conversation history, and job status in a unified interface. Integrations with common contractor software allow data to sync across scheduling, quoting, and field management tools, reducing duplicate entry and keeping records consistent across systems.

Craft's configuration options let contractors define call scripts, qualification criteria, follow-up cadences, and notification triggers without engineering resources. Reporting dashboards surface lead source performance, booking rates, and response time metrics, giving operations teams visibility into pipeline health and conversion trends. The result is a sales and communication infrastructure that scales with call volume and lead flow without proportional increases in administrative headcount.