Enhanced Google Analytics Plugin - 2026 Pricing, Features, Reviews & Alternatives

Enhanced Google Analytics Plugin is a WordPress plugin that connects WooCommerce stores to Google Analytics 4 (GA4), tracking the complete customer journey from product views and cart interactions through checkout, purchases, and refunds. Data is reported directly to a GA4 property via OAuth or manual Measurement ID entry, with a no-code setup wizard completable in under 10 minutes. The plugin is available in free and pro versions and is suited for WooCommerce store owners, marketers, developers, and agencies managing stores of any size, from single-site small businesses to multi-site enterprises across retail, membership, and other ecommerce niches.

Enhanced Google Analytics Plugin covers core GA4 ecommerce events including product views, add-to-cart, remove-from-cart, coupon application, checkout initiation, purchases, and refunds. The pro version extends this with server-side purchase and refund tracking via the GA4 Measurement Protocol, ensuring events reach GA4 even when client-side tracking is blocked by ad blockers or browser privacy settings. Additional pro capabilities include custom event tracking (selector clicks, scroll depth, time on page, custom JavaScript), custom dimensions and metrics for products, customers, and transactions, dynamic remarketing data delivery to Google Ads and Google Merchant Center, role-based internal traffic exclusions, search term tracking, 404 error tracking, file download tracking, form tracking, enhanced link attribution, user ID tracking, and sign-up event tracking.

The plugin also provides a built-in admin dashboard inside WordPress displaying sessions, page views, and top pages, along with scheduled reports, real-time stat tracking, and a product-level ecommerce purchases report covering quantities and revenue. Compatibility extends to major WooCommerce extensions and multilingual plugins, supporting data-driven decisions on inventory management, marketing campaigns, and ad spend allocation.