Traackr - 2026 Pricing, Features, Reviews & Alternatives

Traackr is a cloud-based influencer relationship and marketing management platform for global marketers and brands. With an extensive and growing database of prominent social media influencers across leading social media channels, its network spans 43 countries and 19 languages. Emphasizing the cultivation of relationships by connecting brands with verified influencers that best match a company’s values, Traackr also allows prior influencer contacts to be uploaded for centralized, unified management. Ownership can be assigned among marketing teams to aid collaboration, while sourcing tools include a scoring algorithm for finding new influencers based on genuine influence.

In addition, this “real influence” is validated by real time tracking features including the tracking of conversations and activity. Influencer content is monitored and aggregated to keep a close eye on activity and the brand mentions as contracted, in order to leverage the most effective times for audience connection. Traackr support this with built-in analytics capabilities with data visualizations and charts for analyzing performance in 360-degree detail. Brands can evaluate how influencer initiatives, content and social channels are delivering on engagement, while using benchmarks to identify baselines of improvement for brand share of influence etc. Traackr was named “Best Influencer Marketing Management Platform” in the 2022 MarTech Breakthrough Awards.