Media Planner - 2026 Pricing, Features, Reviews & Alternatives

Media Planner is a cloud-based, AI and Big Data-driven ad-tech platform that integrates a DMP/CDP, programmatic DSP/SSP/Exchange, and app analytics into a unified suite for planning, distributing, and optimizing digital advertising campaigns. Designed for brands and advertisers targeting multicultural and multilingual audiences, the platform provides access to 26M+ unique audience segments built on first-party data, with proprietary SDK integration across 11M+ smartphone devices. Inventory spans 30K+ web and WAP publishing houses, 10K+ mobile applications, and OTT/CTV platforms across 62+ languages, supported by affiliation with 40K+ ad exchanges globally. The platform serves 132+ clients across North America, Europe, the Middle East, and Asia, with particular depth in MENA and multilingual markets.

Media Planner delivers a full programmatic stack that includes real-time ad-auction-level analytics, advanced attribution, multi-screen ad units, custom rich media, programmatic audio, native advertising, and OEM advertising formats such as pre-installed, lock screen, and splash ads. AI-powered capabilities cover audience segmentation using attribution signals, identity mapping for multicultural targeting, predictive targeting, real-time creative optimization adapting visuals, copy, and CTAs based on live campaign data, and AI-driven media planning automation for channel selection and budget allocation informed by historical performance. An in-built campaign optimization tool and inventory audit tool for brand safety round out the operational controls available to advertisers.

Compliance and security are addressed through ISO and GDPR certification, Google certification for advertising operations, and a privacy-compliant programmatic environment. Media Planner supports multiple media buying options with competitive pricing structures, making the platform accessible to marketers, growth hackers, product owners, and advertising teams across retail, fintech, travel and hospitality, e-commerce, and OTT/streaming media verticals.