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IntelligenceBank logo

Manage digital assets & more online

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Solve your DAM and Marketing Ops problems with the best DAM for branding, workflow & customer service, we make it easier to manage your marketing process.

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Planful for Marketing logo

Simply Smarter Marketing

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Build, execute, and measure your marketing plan and budget all in one cloud-based platform for better visibility, collaboration, and decision making. Plannuh is easy to use and quick to implement (live in a week).

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Bynder logo
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Digital Asset Management software to manage all your content

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Bynder’s digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets.

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TapClicks logo
Category Leaders

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Help marketing departments operate more efficiently and demonstrate greater accountability. SAS 360 Plan optimizes marketing operations from end to end.

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Category Leaders

Project Management Made Easy

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From ideation to execution, helps marketing teams plan strategically while managing resources effectively.

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Smartsheet logo
Category Leaders

An online work execution platform for any size organization.

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Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

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Wrike logo
Category Leaders

Manage your projects from start to finish with Wrike

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Wrike is a marketing resource management software used by 20,000+ companies worldwide. Features customized performance reports, resource management and allocation, Gantt charts, Kanban boards, time tracking, portfolio management, and workload overviews. Includes automation with 400+ integrations.

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Brandfolder logo

Cloud-based digital asset management and sharing platform

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Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more

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Acquia DAM (Widen) logo

Digital asset management with service beyond compare

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Award-winning marketing asset management and fulfillment solutions.

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SAP Customer Experience logo

Enterprise CRM software

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SAP Customer Experience is a cloud-based customer relationship management solution that integrates with SAP ERP, forming part of the complete SAP business suite. The CRM software provides a single platform to store all client account information and manage all customer communications.

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Filecamp logo

Digital Asset Management software

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Filecamp is a cloud-based Marketing resource management (MRM) software solution that helps companies organize and share their marketing assets such as images, videos, and brand guidelines. Filecamp have unlimited users in all plans, each user configured with their own set of user permissions.

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CoSchedule Marketing Suite logo

The only software to organize your marketing in one place.

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CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.

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Workamajig logo

Project & workflow management for the creative industry

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Workamajig is a collaborative project & workflow management software for in-house creative / design teams & agencies in marketing, advertising, & more.

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Dreamdata logo

The leading B2B revenue attribution platform

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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.

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Narrato Workspace logo

Content creation, planning & collaboration platform

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Narrato is a content creation, planning and workflow platform. It is powered by an AI content creation and optimization assistant, which offers AI writing, SEO content briefs, readability and grammar optimization. Loaded with calendar, boards, workflow automation, templates etc., it packs a punch.

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Sprinklr logo

Social media management, analytics & strategy planning.

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Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

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Admation logo

Marketing & ad agency project management tool

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Admation is a collaborative approval workflow tool that incorporates project management, resource management and time tracking tools into one, comprehensive online platform.

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Marvia logo

Keeping Marketing On-Brand Everywhere

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An automated marketing solution that helps brands with consistent brand positioning while creating unique, customised content at scale.

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Screendragon logo

Online Work and Workflow Management Software

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Screendragon - work management software for marketing, agency and professional services teams. Used by Kellogg's, The IOC, BP, Virgin Atlantic, McCann, TBWA & more. Our workflow management software solution was voted 'Best Value' by our customers on Capterra in 2019.

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Ethos logo

Brand management solution

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Ethos is an AI-powered Marketing Resource Management Platform for all departments.

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Plezi logo

B2B marketing automation solution

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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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Category Leaders

Marketing management software for medium and large companies

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Create top-down budgets, see your remaining budget at a glance, and set spending limits across departments.

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Siebel CRM logo

MRM software for midsize and large businesses

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Siebel CRM is a marketing resource management software designed to help businesses in the transportation, utilities, finance, manufacturing, and other sectors manage customer relationships and marketing campaigns. The platform enables administrators to collaborate across departments on sales forecasting and order management processes.

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B2B Account Intelligence & Analytics Platform

learn more is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Buyers Guide

MRM Software

What is MRM software?

MRM software, or marketing resource management software, helps businesses manage and account for digital assets, such as images, videos, logos, graphics, and other multimedia files, used in marketing campaigns. It provides a centralized repository for storing and accessing these marketing assets. 

Additionally, the software helps with various marketing-related tasks, such as project planning, budgeting, and asset management. It also enables team collaboration by providing a centralized platform to work and share ideas. Its built-in analytics tools also help evaluate marketing campaign performance and measure the ROI each campaign is drawing by tracking metrics such as ad impressions, click-through rates, and conversions. Overall, MRM solutions empower organizations to optimize their marketing operations for better results.

What are the core features of MRM software?

  • Budgeting/forecasting: Create accurate budgets and forecast future expenses for marketing teams. Budgeting/forecasting functionality in MRM software allows easy tracking of budget allocations, comparing actual expenditures to planned amounts for marketing campaigns, and generating insightful reports for data-driven decision-making while maintaining overall cost control.

  • Activity planning: Create, organize, and monitor marketing activities using a comprehensive built-in calendar. Activity planning offers customizable KPI templates for various campaigns, enabling businesses to set budgets, determine success metrics, and prioritize tasks based on urgency. Additionally, this feature ensures seamless collaboration across teams by providing updates on assignments and deadlines.

  • Strategic planning: Manage the development and implementation of marketing strategies by providing a centralized platform for setting goals, analyzing data, allocating resources, and tracking performance. Strategic planning ensures all stakeholders stay aligned with marketing campaign objectives.

  • ROI tracking: Measure the return on investment for marketing campaigns by tracking and analyzing key performance indicators such as the total time spent on the website, click rate for advertisements, and conversion rate. The ROI tracking feature allows businesses to evaluate campaign effectiveness, optimize budget allocation, and identify successful strategies for future campaigns. 

What is MRM software used for?

MRM software is used to manage tasks and projects related to marketing campaigns. However, there can be multiple use cases for the software. We analyzed reviews from users of web analytics software on GetApp to identify a few common use cases:

  • Task management: MRM software can help manage multiple tasks and projects across teams. The software centralizes task management and tracks the progress of individual tasks, helping teams meet project deadlines. The software also lets marketing teams set priority levels for crucial project tasks and assign them to individuals in a team.

  • Team collaboration: An MRM tool can simplify team collaboration by offering a transparent and centralized platform to organize tasks and share project details between team members. Additionally, the software can create customizable project and team workflows that team members can access and change according to their workload.

  • Data analysis and reporting: MRM software offers reporting and data visualization capabilities that can help visualize campaign data, enabling businesses to identify potential bottlenecks and failures in their marketing campaigns. With customizable report templates, marketing teams can create reports showcasing their campaigns and the key metrics they are meeting.

  • Digital asset management and sharing: MRM software can also serve as a tool to store data and digital assets such as images, videos, and documents related to marketing campaigns. The software provides version control for files, licensing support, and secure file-sharing capabilities. These features ensure brand consistency across departments by ensuring everyone is using the same asset version.

What are the benefits of using MRM software?

  • Simplifies marketing processes and workflows: MRM software simplifies marketing processes and workflows by providing a centralized dashboard for marketing teams to oversee all ongoing projects with frequent updates on progress. Additionally, the software automates repetitive tasks such as reviewing and approving asset changes and scheduling meetings between teammates, reducing the time spent manually managing complex marketing activities by team members.

  • Facilitates budget tracking and optimization: MRM software tracks budget, allowing marketing teams to allocate resources to campaigns that perform well. It provides data on spending patterns and highlights time frames where campaigns got the most returns out of the allotted budget. These insights help businesses make informed budgetary decisions to maximize future marketing ROI.

  • Measures campaign performance and ROI effectively: MRM software measures campaign performance and ROI by providing data analysis and tracking key metrics such as overall reach, engagement, conversions, and campaign revenue. These metrics enable marketers to make informed decisions to optimize campaigns for maximum results while minimizing costs. Additionally, MRM software allows for easy comparison of different marketing strategies' effectiveness in achieving business goals.

What are the potential issues with MRM software?

  • Inadequate data protection: Inadequate data protection can lead to unauthorized access or misuse of sensitive information, resulting in consequences such as legal action, loss of trust with customers and partners, and compromised internal processes. Therefore, robust data protection measures such as two-factor authorization and role-based access are essential when using MRM software.

  • Challenges with third-party integrations: Integration challenges with third-party software tools can cause difficulties in seamlessly connecting different systems and platforms for a centralized experience. This issue may lead to inefficiencies, loss of data, or miscommunication between teams. Ensuring smooth integration is vital for effectively managing marketing resources and workflows, and therefore, businesses should thoroughly assess which software tools can integrate with their shortlisted MRM software before purchasing.

  • User interface complexity: User interface complexity can hinder the efficient utilization and adoption of software by businesses. A complex interface may lead to confusion, reduced productivity, and an increased likelihood of errors in marketing processes. On the other hand, a simplified user interface improves usability while ensuring accurate data input/output within marketing resource management tasks.

How much does MRM software cost?

Most MRM software tools on the market are priced on a “per user, per month” basis, and their entry-level pricing plans range from $7 to $149+* per month. An enterprise product that’s priced higher may include additional features such as AI-based risk predictions and task prioritization, resource management workloads, time tracking, and team utilization and marketing performance dashboard.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of June 7, 2023.

Which software tools integrate with MRM software?

MRM software is designed to simplify team and marketing project management by integrating various tools and applications into a single platform. We looked across thousands of reviews on GetApp from users of MRM software to identify products that users frequently mention integrating with their MRM tools.

  • Slack: Slack is a communication and collaboration software that integrates with MRM software and enables marketing teams to centralize communication and create specific channels for sharing campaign-related updates and information. Additionally, the software allows team members to search for and retrieve marketing assets, project details, and marketing plans stored in the MRM system without leaving the Slack interface.

  • Google Drive: Google Drive is a cloud storage and sharing platform that integrates with MRM software and allows marketing teams to store crucial assets for marketing projects and campaigns. The software lets users create multiple folders and organize assets under different labels. Users can also create access permissions for the files stored on Google Drive to add a layer of security to data. 

  • Trello: Trello is a Kanban-style project management platform that integrates with MRM software, allowing businesses to manage and plan marketing projects. The software centralizes all marketing-related tasks and helps assign them to individuals while keeping track of the task progress.

  • Dropbox: Dropbox is a cloud storage solution that integrates with MRM software to provide a secure and centralized location for storing marketing assets, such as images, videos, and documents. It also enables marketing professionals to create and share multiple file versions with their teammates via a built-in dashboard.

  • Microsoft Teams: Microsoft Teams is a video conferencing and collaboration tool that integrates with MRM software and enables marketers to receive task notifications, update task statuses, and discuss task-related details via text, audio, and video conferencing. 

*We identified the five integrations mentioned most often in verified reviews of MRM software published on GetApp within the past two years.

Considerations when purchasing MRM software

  • Evaluate the ease of collaboration and communication. To ensure a seamless workflow, the software should allow marketing team members to collaborate and communicate with ease. Effective collaboration enhances productivity, prevents miscommunication, and fosters faster decision-making. Selecting a user-friendly MRM platform that simplifies task management for employees while fostering better team communication ultimately contributes to overall project success.

  • Assess integration with existing marketing tools and platforms. The MRM software you pick should integrate well with the existing marketing tools and platforms in your software stack. Integrations are crucial to simplify workflows, avoid data silos, and maximize efficiency for team members. Seamless integration ensures your teams can easily access relevant information across systems while maintaining consistency in marketing communication strategies.

  • Determine effectiveness in managing and tracking marketing budgets and spending. Your shortlisted MRM software should be able to identify areas of cost reduction, monitor ROI on marketing campaigns, and help you make data-driven decisions to avoid overspending or underutilization of resources. An ideal MRM solution should simplify budgeting processes by assessing past marketing budgets and providing valuable insights into expenditure/utilization patterns.


Products evaluated for the pricing calculation were taken from GetApp's MRM software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp's directory that offer them.

Note: This web analytics software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.