Optom - 2026 Pricing, Features, Reviews & Alternatives

Optom is a web-based practice management platform designed specifically for optometrists and optometry clinics, from solo practitioners to small clinics with reception staff. Accessible via browser on any smartphone or computer, Optom consolidates appointment scheduling, electronic health records, patient queue management, contact lens tracking, financial reporting, and clinical document generation into a single platform, eliminating the need for multiple disconnected tools.

Optom's electronic health records module includes over 300 clinical fields covering anamnesis, refraction exams, visual acuity, and diagnosis, supporting thorough and structured patient documentation compliant with CBOO (Brazilian Board of Optometry) standards. Appointment scheduling includes automated patient reminder emails and daily email summaries for practitioners. A real-time patient queue display with audio name calling manages clinic flow for both staff and waiting patients. Contact lens management tracks prescription expiration and supports prescription issuance. Financial controls provide income and expense reporting with visual charts. Document generation covers prescriptions, declarations, and terms of service, all with brand customization. Multi-user access supports receptionists and guest professionals within the same account. An AI-powered patient evaluation feature analyzes patient history to surface clinical evolution across consultations, verify data integrity, and support diagnostic accuracy.

Optom is offered under a single plan that includes all features with no hidden costs or installation fees. The platform requires minimal onboarding due to its interface design, and priority support is available via WhatsApp and email. Additional capabilities include patient intake questionnaire links, birthday tracking, service order registration, and patient file storage, making Optom a comprehensive operational solution for optometry practices.