Pawfectly Booked - 2026 Pricing, Features, Reviews & Alternatives

Pawfectly Booked is a cloud-based CRM and salon management platform built specifically for professional dog groomers, mobile groomers and multi-groomer salons in the UK and US. It brings appointment scheduling, client and pet records, online booking, automated communications, consent forms, marketing and business reporting together in one system designed around real grooming workflows.

The diary includes day, week and month calendar views, appointment status tracking, conflict detection, drag-and-drop scheduling, staff time-off management and quick rebooking. Gold plans also include diary optimisation tools such as Consecutive Booking, Gap Protection, configurable gap rules and controls around lunch breaks and the end of the working day to help salons make better use of available diary space.

Detailed client and pet records store contact details, grooming history, behaviour and medical notes, photos, vet information, grooming frequency and communication preferences. Pricing and appointment durations can be set by service, breed, size or individual pet, with pet-specific overrides automatically available for repeat bookings. Vaccination information can also be recorded within pet profiles.

Online booking gives salons a branded booking page that can be shared from a website, social media profile or QR code. Clients can request appointments 24/7, while the salon retains control through an approval workflow rather than every request being accepted automatically.

Pawfectly Booked supports automated booking confirmations, appointment updates, cancellations and reminders by email. UK salons can also use SMS appointment reminders, with standard appointment SMS included on eligible Gold plans rather than requiring separate SMS bundles. US SMS appointment reminders and SMS marketing are currently in development and coming soon. Individual client reminder preferences can be managed within the CRM.

Digital consent forms can be completed in the salon or sent securely by email for remote e-signing, with signing status visible in the system. Calendar sync is available for individual staff using iCal feeds compatible with Google Calendar, Apple Calendar and Outlook.

Built-in marketing tools support email campaigns, reusable templates, consent management, open and click tracking, delivery and bounce monitoring, complaints and unsubscribes. Automated Reminder to Book In messages can use each pet's usual grooming frequency and last completed groom date to help bring regular clients back. UK salons can also use SMS marketing through Marketing Credits.

Reporting tools provide visibility over appointments, revenue, payment methods and business performance. Existing salons can import client and pet data by CSV, with validation and undo functionality to make switching systems easier.

Additional grooming-specific features include dog wart mapping, a canine teeth map for recording missing, damaged or tartar-affected teeth, equipment maintenance tracking and cloud-based access suitable for both salon and mobile grooming businesses.

Pawfectly Booked is developed specifically for the dog grooming industry and continues to evolve based on feedback from working groomers, helping businesses reduce administration, stay organised and deliver a more professional client experience.