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Phrazor Logo

Automated insights in language on dashboards in real-time.

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Phrazor - 2026 Pricing, Features, Reviews & Alternatives

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Phrazor overview

What is Phrazor?

Introduction to Phrazor

Phrazor by vPhrase Analytics is a double-patented BI tool that uses language to make dashboard analysis extremely simple for business users. The underlying premise is simple: language insights, when added to visualizations, are effective at communicating insights from data than visualizations alone.

Trusted Globally

Phrazor is used by globally renowned enterprises like Barclays, Fidelity, Sanofi, ABB, and more. It has also been recognized as the global leader in the NLG category on G2’s Fall 2021 report.

Reporting Automation

Continuing, Phrazor generates highly personalized automated insights in language on every report. In addition, it surfaces hidden data trends, patterns & anomalies, establishes inter-relationships between data points, and explains data context and reasoning.

Self-service

Apart from reporting automation, Phrazor’s self-service capabilities allow business users to study and analyze data all on their own, without external assistance from tech-related teams. The users can thus conduct ad-hoc analysis and query the data on their own.

Ask Phrazor

Continuing on the queries point, Phrazor's conversational analytics chatbot, Ask Phrazor, generates real-time answers in language to every natural query, facilitating spot decision-making for managers.

Phrazor Language Plugin/Extension

Adding further credibility to the Phrazor solution, Phrazor is now officially recognized as a language plugin on the Tableau and Power BI marketspaces

Other Key Features

Highly Customizable – Language, structure, metrics, the diction of writing, etc.

Roles-based Access Control (RBAC) - Assigns explicit access to any person in the organization

Multilingual Capabilities - Generates written narratives in 80+ languages

Interactive Visualizations - Use a wide array of charts, graphs, tables, and images for a rich reporting experience

Filters and Drill Downs - At various levels without any restraints

Export, Share & Publish Reports - In forms like .ppt, .pdf and .doc. Also, share it as a direct attachment in emails, at scale

Multiple Data Integrations - Connect to data on-prem or in the cloud, whether it’s big data infrastructure, data warehouse, data lakes, real-time APIs, spreadsheet, cloud apps, or in-house CRM and ERP tools.

Custom Models - Run complex scripts or embed in-house forecasting models

Key benefits of using Phrazor

Phrazor benefits enterprises in the following ways:

Optimal Decision-Making
Language insertion in reports simplifies complex visuals and numbers. Hidden insights, when auto-presented in plain language, help understand data context and the future implications. This, combined with the NLQ capability (Ask Phrazor) allowing syntax-less (low-code) querying, provides a platform for decision-makers to make strategic, optimal decisions in a timely manner.

Performance Tracking & Evaluation
Phrazor produces highly personalized reports, at scale, at machine speed. Managers can thus track employee performance and assess them accordingly. In some cases, like sales agents on fields, Phrazor allows the employees themselves to track their own performance, like incentive achievement till date.

Greater ROI
When any individual can independently interact with data through ‘Ask Phrazor’, the organizational buy-in of dashboards increases. Phrazor also improves the ROI of investments in technological solutions like Tableau and Power BI through language plugin/extension. The narratives weaved by Phrazor serve to simplify the visualizations appearing on dashboards.

Sales Force Effectiveness
Phrazor’s holistic data explanation, personalized reports, and actionable recommendations sent out to field sales forces in real-time play a direct role in improving sales force effectiveness. Top management has at their disposal, a holistic overview of the market, opportunities, sales progress + the option to conduct deep drill-down into any metric.

Product Capabilities for Report Creators
Report creators love Phrazor for multiple reasons. The Language Variation Generator uses deep-learning models to write a single sentence in multiple ways. Inbuilt language translation capabilities allow dashboards to be created in 80+ languages in a single click. Table customization by creating new columns while also applying conditional formatting as required, tagging on generated insights, where each generated insight is distinctly highlighted, building fully customized reports and connect it to the dashboards of other BI platforms, a secure live connection to major data warehouses like Snowflake that extracts only the necessary data on the Phrazor platform, are some of Phrazor’s capabilities.

Achieving Independence in Interacting with Data
Phrazor’s drill-down capabilities provide a platform where every user can drill down to any data level while receiving dynamic system-generated language-based insights in real-time. Users can thus explore data and obtain valuable information on the fly, without having to involve a data analyst/expert in the exploration process.

Another manner in which Phrazor helps users achieve ‘data independence’ is through its NLQ functionality ‘Ask Phrazor’ which understands ‘human’ queries, for example, recognizing industry-specific jargon. Ask Phrazor also facilitates live drill-down during querying, so users can conduct root-cause analysis with virtually no effort.

Ready-To-Use Reporting Templates
Our solutions experts have built hundreds of report templates for multiple industries like Pharma, BFSI, CPG/FMCG, Retail, and functions like Sales, Marketing, HR, Operations, so relevant and actionable insights can be generated within minutes.

Starting price

Free

Alternatives

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Phrazor’s user interface

Ease of use rating:

Phrazor reviews

Overall rating

4.3

/5

4

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.25/10
Rating distribution

5

4

3

2

1

1

3

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0

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Phrazor's key features

Most critical features, based on insights from Phrazor users:

Key performance indicators
Dashboard
Publishing/Sharing
Strategic planning
Profitability analysis
Collaboration tools

All Phrazor features

Features rating:

Ad hoc reporting
Metadata management
Multiple data sources
Performance metrics
Predictive analytics
Real-Time analytics
Real-Time data
Real-Time monitoring
Real-Time reporting
Reporting & statistics
Reporting/Analytics
Sales reports
Scheduled/Automated reports
Scorecards
Search/Filter
Self service data preparation
Single sign on
Third-Party integrations
Trend analysis
Trend/Problem indicators
Visual analytics
Activity dashboard
Ad hoc Analysis
Ad hoc query
Alerts/Notifications
API
Customizable branding
Customizable reports
Customizable templates
Dashboard creation
Data connectors
Data extraction
Data import/export
Data integration
Data synchronization
Data transformation
Data visualization
Drag & drop
Financial reporting
Forecasting
Marketing reports

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Phrazor pricing

Value for money rating:

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Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Phrazor price and value

Value for money rating:

Phrazor integrations (1)

Top integrations

Phrazor support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Phone Support
Knowledge Base
FAQs/Forum
Email/Help Desk

Training options

Documentation
In Person
Webinars
Live Online
Videos

Phrazor FAQs

Q. What type of pricing plans does Phrazor offer?

Phrazor has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Phrazor?

Phrazor has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit


Q. What languages does Phrazor support?

Phrazor supports the following languages:
English, French, German, Hindi, Japanese, Spanish


Q. Does Phrazor offer an API?

Yes, Phrazor has an API available for use.


Q. What level of support does Phrazor offer?

Phrazor offers the following support options:
Chat, Phone Support, Knowledge Base, FAQs/Forum, Email/Help Desk

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