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Phrazor
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Automated insights in language on dashboards in real-time.
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Phrazor - 2026 Pricing, Features, Reviews & Alternatives


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Phrazor overview
What is Phrazor?
Introduction to Phrazor
Phrazor by vPhrase Analytics is a double-patented BI tool that uses language to make dashboard analysis extremely simple for business users. The underlying premise is simple: language insights, when added to visualizations, are effective at communicating insights from data than visualizations alone.
Trusted Globally
Phrazor is used by globally renowned enterprises like Barclays, Fidelity, Sanofi, ABB, and more. It has also been recognized as the global leader in the NLG category on G2’s Fall 2021 report.
Reporting Automation
Continuing, Phrazor generates highly personalized automated insights in language on every report. In addition, it surfaces hidden data trends, patterns & anomalies, establishes inter-relationships between data points, and explains data context and reasoning.
Self-service
Apart from reporting automation, Phrazor’s self-service capabilities allow business users to study and analyze data all on their own, without external assistance from tech-related teams. The users can thus conduct ad-hoc analysis and query the data on their own.
Ask Phrazor
Continuing on the queries point, Phrazor's conversational analytics chatbot, Ask Phrazor, generates real-time answers in language to every natural query, facilitating spot decision-making for managers.
Phrazor Language Plugin/Extension
Adding further credibility to the Phrazor solution, Phrazor is now officially recognized as a language plugin on the Tableau and Power BI marketspaces
Other Key Features
Highly Customizable – Language, structure, metrics, the diction of writing, etc.
Roles-based Access Control (RBAC) - Assigns explicit access to any person in the organization
Multilingual Capabilities - Generates written narratives in 80+ languages
Interactive Visualizations - Use a wide array of charts, graphs, tables, and images for a rich reporting experience
Filters and Drill Downs - At various levels without any restraints
Export, Share & Publish Reports - In forms like .ppt, .pdf and .doc. Also, share it as a direct attachment in emails, at scale
Multiple Data Integrations - Connect to data on-prem or in the cloud, whether it’s big data infrastructure, data warehouse, data lakes, real-time APIs, spreadsheet, cloud apps, or in-house CRM and ERP tools.
Custom Models - Run complex scripts or embed in-house forecasting models
Key benefits of using Phrazor
Optimal Decision-Making
Language insertion in reports simplifies complex visuals and numbers. Hidden insights, when auto-presented in plain language, help understand data context and the future implications. This, combined with the NLQ capability (Ask Phrazor) allowing syntax-less (low-code) querying, provides a platform for decision-makers to make strategic, optimal decisions in a timely manner.
Performance Tracking & Evaluation
Phrazor produces highly personalized reports, at scale, at machine speed. Managers can thus track employee performance and assess them accordingly. In some cases, like sales agents on fields, Phrazor allows the employees themselves to track their own performance, like incentive achievement till date.
Greater ROI
When any individual can independently interact with data through ‘Ask Phrazor’, the organizational buy-in of dashboards increases. Phrazor also improves the ROI of investments in technological solutions like Tableau and Power BI through language plugin/extension. The narratives weaved by Phrazor serve to simplify the visualizations appearing on dashboards.
Sales Force Effectiveness
Phrazor’s holistic data explanation, personalized reports, and actionable recommendations sent out to field sales forces in real-time play a direct role in improving sales force effectiveness. Top management has at their disposal, a holistic overview of the market, opportunities, sales progress + the option to conduct deep drill-down into any metric.
Product Capabilities for Report Creators
Report creators love Phrazor for multiple reasons. The Language Variation Generator uses deep-learning models to write a single sentence in multiple ways. Inbuilt language translation capabilities allow dashboards to be created in 80+ languages in a single click. Table customization by creating new columns while also applying conditional formatting as required, tagging on generated insights, where each generated insight is distinctly highlighted, building fully customized reports and connect it to the dashboards of other BI platforms, a secure live connection to major data warehouses like Snowflake that extracts only the necessary data on the Phrazor platform, are some of Phrazor’s capabilities.
Achieving Independence in Interacting with Data
Phrazor’s drill-down capabilities provide a platform where every user can drill down to any data level while receiving dynamic system-generated language-based insights in real-time. Users can thus explore data and obtain valuable information on the fly, without having to involve a data analyst/expert in the exploration process.
Another manner in which Phrazor helps users achieve ‘data independence’ is through its NLQ functionality ‘Ask Phrazor’ which understands ‘human’ queries, for example, recognizing industry-specific jargon. Ask Phrazor also facilitates live drill-down during querying, so users can conduct root-cause analysis with virtually no effort.
Ready-To-Use Reporting Templates
Our solutions experts have built hundreds of report templates for multiple industries like Pharma, BFSI, CPG/FMCG, Retail, and functions like Sales, Marketing, HR, Operations, so relevant and actionable insights can be generated within minutes.
Starting price
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Phrazor’s user interface
Phrazor reviews
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- Likelihood to recommend9.25/10
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Phrazor's key features
Most critical features, based on insights from Phrazor users:
All Phrazor features
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Phrazor pricing
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User opinions about Phrazor price and value
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Phrazor integrations (1)
Top integrations
Phrazor support options
Typical customers
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Phrazor FAQs
Phrazor has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
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Q. Who are the typical users of Phrazor?
Phrazor has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit
Q. What languages does Phrazor support?
Phrazor supports the following languages:
English, French, German, Hindi, Japanese, Spanish
Q. Does Phrazor offer an API?
Yes, Phrazor has an API available for use.
Q. What level of support does Phrazor offer?
Phrazor offers the following support options:
Chat, Phone Support, Knowledge Base, FAQs/Forum, Email/Help Desk




